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City Skyline of India – Neighbourhood Series 2011-

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City Skyline of India – City Skyline of India – Neighbourhood SeriesNeighbourhood Series

Designed to help marketers and strategists Designed to help marketers and strategists dissect the cities of India at extremely dissect the cities of India at extremely granular levels.granular levels.

Divides India’s major cities into Divides India’s major cities into neighbourhoods which are as small as a neighbourhoods which are as small as a few square kmsfew square kms

Our well-known quantitative research expertise lies behind our products

Geographical Coverage: Geographical Coverage: Metropolitan RegionMetropolitan Region

Consumer Profiles in small neighborhoods of a few sq kms

Components City Neighbourhoods

NCR    

  Delhi 126

  Gurgaon 30

  Faridabad 25

  Ghaziabad 60

  Noida 19

Mumbai MetropolitanRegion    

  Mumbai 99

  Kalyan-Dombiveli 8

  Navi Mumbai 8

  Thane 13

 

Other Neighbourhoods- Ambarnath, Bhiwandi, Nala Sopara, Panvel, Ulhasnagar, Virar, Mira road-Bhayandar, Navghar-Manikpur 8

Geographical Coverage Geographical Coverage Metropolitan Region Metropolitan Region (Contd..)(Contd..)

Consumer Profiles in small neighborhoods of a few sq kms

Components City Neighbourhoods

Chennai MetropolitanRegion    

  Chennai 155

 Other Neighbourhoods – Alandur, Ambattur,Avadi,Tambaram, Tiruvottiyur 5

Kolkata MetropolitanRegion    

  Kolkata 141

  Haora 17

 

Other Neighbourhoods – Baidyabati, Bali,Baranagar,Barasat, Barrackpore, Bhadreshwar,Bhatpara, Bidhan Nagar, Champdani,Chandannagore, Dum Dum,Halishahar,Hugli-Chinsurah,Kamarhati,Kanchrapara,Kharda,Madhyamgram, Maheshtala, Naihati, NorthBarrackpore, North Dum Dum, Panihati, RajarhatGopalpur, Rajpur Sonarpur, Rishra, Srerampore,SouthDum Dum, Titagarh, Uluberia, Uttarpara Kotrung 30

Geographical Coverage: Geographical Coverage: Metropolitan Region Metropolitan Region (Contd..)(Contd..)

Consumer Profiles in small neighborhoods of a few sq kms

Components City Neighbourhoods

Ahmadabad Metropolitan Region    

  Ahmadabad 43

 Other Neighbourhoods– Gandhinagar, Ghatlodiya, Kallol, Vejalpur 4

Pune Metropolitan Region    

  Pune 37

  Pimpri Chinchwad 41

Bengaluru Metropolitan Region    

  Bengaluru 101

 

Other Neighbourhoods- Bommanahalli, Byatarayanapura, Dasarahalli, Kengeri-Gottikere -Konanaku,Krishnarajapura,Mahadevapura,Pattanagere,Yelahanka – Kadigenahalli-Hunasamaranahalli- Herohalli 8

Geographical Coverage: Other Geographical Coverage: Other CitiesCities

Consumer Profiles in small neighborhoods of a few sq kms

City Neighbourhoods City Neighbourhoods City Neighbourhoods

Agra 30 Jaipur 43 Raipur 20

Amritsar 33 Jodhpur 29 Rajkot 11

Aurangabad 38 Kanpur 53 Ranchi 23

Bhopal 31 Lucknow 47 Shimla 13

Bhubaneswar 16 Ludhiana 32 Siliguri 8

Chandigarh 21 Madurai 18 Solapur 37

Coimbatore 28 Meerut 37 Surat 42

Dehradun 30 Mysore 26 Thiruvananthapuram 37

Guwahati 27 Nagpur 49 Vadodara 9

Gwalior 26 Nashik 40 Varanasi 30

Indore 34 Panchkula 11

Jabalpur 29 Patna 20    

Parameters Across VersionsParameters Across Versions

Consumer Demography & Market related parameters for each neighborhood

Basic Version

For Each Neighborhood information on -

•Total Geographic Area

• Number of Households and Population in the following annual household income groups ( ) : < 75,000, 75,000 to 150,000, 150,001 to 300,000, 300,001 to 500,000, 500,001 to 1,000,000, > 1,000,000

• Annual Household Income, Savings and Expenditure across the above income groups.

• Annual Household Expenditure across 5 broad categories – Food, FMCG, Small Durables & Personal Goods, Clothing and Footwear, Misc. Goods & Services

• Per capita Income, Savings and Expenditure

Parameters Across Versions Parameters Across Versions (Contd..)(Contd..)

Consumer Demography & Market related parameters for each neighborhood

Advanced Version

All Parameters of Basic Version plus additional information on :-

Number of households in each neighbourhood across the following finer high-income groups ( ) :

1,000,001 to 2,000,000 2,000,001 to 5,000,000 5,000,001 to 10,000,000 > 10,000,000

Distribution of Household by SEC A, B, C, D&E

Age Distribution : Population aged 0-14 yrs, 15-29 yrs, 30-44 yrs, 45-59 yrs & > 59 yrs

Parameters Across Versions Parameters Across Versions (Contd..)(Contd..)

Consumer Demography & Market related parameters for each neighborhood

Distribution of population by age groups (0-14 yrs, 15-29 yrs, 30-44 yrs, 45-59 yrs & > 59 yrs) across following annual household income groups – Rs <150,000, Rs 150,000 – 500,000 & Rs > 500,000

Physical Asset Ownership: Number of households owning

• Colour TV• Two Wheeler• Four Wheeler• Refrigerator• Washing Machine

Point of InterestPoint of Interest

Introducing POI for each Neighbourhood.

Auto Dealers/ServicesEducational InstitutionsMovie HallsRestaurantsATMsBanksBusiness FacilitiesResidential Areas

HospitalsLocation NamesTypes of StoresImportant landmarksCoffee Shops and many more….

More than 60 types of PoIs (Point of Interest) provided by ‘Nokia Maps’

Point of Interest Contd….Point of Interest Contd….

Road Network

Restaurants

Banks

POI categories:

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Predefined PDF reports on Predefined PDF reports on key parameters for each key parameters for each location.location.

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District GDP of India District GDP of India – District wise breakup of economic – District wise breakup of economic activity.activity.

Indian Development Landscape Indian Development Landscape – Socio Economic Status for all – Socio Economic Status for all districts districts

Indian Financial Scape Indian Financial Scape – Financial Sector activity for all districts – Financial Sector activity for all districts Market Skyline of India Market Skyline of India – Consumer Market, Demography and – Consumer Market, Demography and

many more for all districts separated for urban and rural areas.many more for all districts separated for urban and rural areas.

Urban Consumer SpectrumUrban Consumer Spectrum– 31 consumer segments and their – 31 consumer segments and their complete profiling for States, Urban areas of 135 districtscomplete profiling for States, Urban areas of 135 districts

Towns & Rural Blocks of India Towns & Rural Blocks of India – – Town & Block level information Town & Block level information on consumerson consumers

Some of our Patrons ….Some of our Patrons ….

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