Citi Trends: Reaching the Masses

Citi Trends: Reaching the Masses By: Vanessa Faulkner Oral Presentation

Who is Citi Trends?Citi Trends is a value-priced retailer of urban fashion apparel, shoes, accessories and home dcor for the entire family

AdvertisingThe two major avenues for advertisement include :RadioTelevision

Enhance your kids attitude with street wearCiti Trends Radio AdCiti Trends generally records radio advertisement on very Urban radio stations which cater to a limited audience.

Such radio stations include Hip Hop and Rap.

Notice the video to the right is made with very poor quality.

Similar to the radio ads, the television commercials are only featured on urban channels. B.E.T. and TVOne cater to the African American community.Commercials appear to be rushed.

Television Cont.

Clothes on women are mainly risqu Poses that women do are suggestive.

The price of doing the same old thing is far higher than the price of change.-Bill ClintonCall to ActionConstricting your audience so tightly, could be preventing new customers.Steps to Change Widen targeted audience.Diversify commercials; appear on more channels and stations.Invest more money and time into television commercials.