Cisco poweredcloudservicesstrategy

Cisco Powered Cloud ServicesHybrid Intercloud Services forQuality, Choice, Compliance and Control

Patrick BowlerSr. Business Development Manager – Cloud ServicesSeptember 2014

Cisco Confidential 2© 2014 Cisco and/or its affiliates. All rights reserved.

Discussion Agenda Cisco Powered Cloud Strategy Session

Cloud Services

State of the Market Transition to Cloud Services

Cisco Powered Cloud Services Portfolio – Delivering Business Value

Today

Cisco Intercloud Vision & Strategy – The Big Picture Comes Together

Global Intercloud Building Blocks – Intercloud Fabric & ACI

Global Cloud Partner Ecosystem – Delivering Business Outcomes


Market Growth Projections for Cloud Services

Cisco Confidential 5© 2013-2014 Cisco and/or its affiliates. All rights reserved.

Data Center Workload Trending


BusinessAgility

Faster Time to Market

Scaling Up and Scaling

Down

Ease of Deployment

OpExVs

CapEx

Cloud Services Deliver Business Value and Compelling Outcomes


Cisco Powered Services Portfolio Available Now!

UCaaS – Unified Communications – HCS

CCaaS – Contact Centers – HCS

TPaaS – Video/TelePresence – HCS

WebEx – Meetings, Events, Training, Support

WebEx CMR – Collaboration Meeting Rooms

Cisco Powered Cloud Services

Hosted Security Services - NFV, more

COLLABORATION / SaaS

IaaS – Computing Infrastructure

DaaS – Virtual Desktops

DRaaS – Disaster Recovery

Intercloud Fabric

DATA CENTER / COMPUTE SECURITY

Application eXperience

Visibility / Reporting

QoS / Bandwidth Control

Acceleration / Optimization

SOFTWARE

SaaS Foundation

BYOD – Mobile Device Management

Cloud Cell Architecture – SAP HANA

ACI Enabled Infrastructure


Networking

Storage

Servers

Virtualization

O/S

Middleware

Runtime

Data

Applications

Networking

Storage

Servers

Virtualization

O/S

Middleware

Runtime

Data

Applications

Networking

Storage

Servers

Virtualization

O/S

Middleware

Runtime

Data

Applications

Networking

Storage

Servers

Virtualization

O/S

Middleware

Runtime

Data

Applications

Clo

ud P

rovid

er

Custo

mer M

anaged

Custo

mer M

anaged

Clo

ud P

rovid

er

Custo

mer

Man

ag

ed

Clo

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rovid

er

Man

ag

ed

Fabric Computing as a Service

(Public / Hybrid Cloud)

Fabric Computing + OS/DB

(Public / Hybrid Cloud)

Turnkey Business Apps

(Public Cloud)

Typical Applications Stack

(Private Cloud)


Cisco Powered Cloud ServicesSetting the Enterprise Quality

Standard

Enterprise Solution Quality + Business Value = Cisco Powered!

Awareness

Joint Marketing

Demand Generation

Partner Ecosystem Approach

Third-PartyAudit

Cisco DirectSales

Engagement

Cloud Services

Tested Designs

Built to

Scale

Broad ServicesPortfolio


Bottom Line – “Cisco Powered” is a Big Deal ! Setting the Enterprise-Grade Quality Standard

Cisco Powered services enable customers to connect with confidence

Planning Design End-To-End Validation

Documentation

Un

it

Fe

atur

e

Inte

gra

tion

Sys

tem

Cu

sto

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r

1. Third Party CSP Audits – reviewed annually

2. Cloud Services based on Cisco validated

designs

3. Documented SLAs for High Availability – 99.99%

+

4. Compliance-ready

5. Documented escalation policies and procedures

6. QOS, security, reliability, high availability

7. Backed by Cisco’s 7 x 24 Technical Support

Services

Cloud Services:

- Infrastructure as a Service

- Desktop as a Service

- Disaster Reco as a Service

- UC as a Service

- Contact Center as a Service

- TelePresence as a Service


Enterprise 1 Site 1

Enterprise 2 - Dedicated Instances

CUCM – UCxN - CUP

Cloud Provider Data Center

Shared Management Components

UCDM – HCM-F – CUOM – CUSM – vCenter – DCNM

Enterprise 1 - Dedicated Instances

Ent 1

Ent 2

MgmtNAT in Management VPN•Required for overlapping addresses•Performed at PE or CPE in SP NOC

CUBE-SP• Address Translation• Media anchoring

Firewall or SIP ALG•CPE can provide FW and/or SIP-ALG•Cisco ISR-G2 or ASA

Centralized Customer FW•Firewall context per customer•Cat6K FWSM or ASA

Sample SaaS Application Infrastructure - Cisco Powered HCS / UCaaS Solution

CUCM – UCxN - CUP

Enterprise 1 Site 2

Enterprise 2 Site 1

Telephony Aggregation

Shared Signaling Components

CUBE-SP

SP Telephony Network (PSTN, SIP,

Emergency Services, and

Wireless)Enterprise 2 VPN

Shared (Extranet)Management VPNEnterprise 1 VPN

Global VPN

MPLS / VPN Core

VRF-VLANMapping


Why Hybrid - Customers Demand Best of Both Worlds

Striking the Right Balance

Fixed WorkloadsElastic

Workloads

Choice to build/rent from providers Workload portabilityConsistent security

DC/Private Clouds Provider CloudsEconomics

SpeedScale

DataSovereignty

Security

Control

Hybrid


Clouds + Network + Partners = Intercloud


Cisco and Our Partners Are Building the World’s Largest Intercloud

A Global Network of Interconnected Clouds

Unprecedented Capacity, Scale, Interoperability, Choice!


Cisco Hybrid / Intercloud Strategy

IoE Scale – Interoperability – Customer Choice

Enterprise Workloads

Native CloudApplications

Big Data &Analytics

Collaboration & Video

UCaaS TPaaS CCaaS

IaaS

PaaS

Meraki

IronPort

Analytics

WebEx / CMRs

IOE Apps

HANA aaS

IaaSPaaSNFV

vDesktop aaS

vDesktop aaS

DRaaS

Cisco Powered Partner Clouds

Cisco Cloud Services

Enterprise PrivateClouds

3rd PartyCloud

Services(More Coming Soon)


Network-centric partner

ecosystem

Cisco’s Intercloud Differentiated Value

Application- centric policy,

security,control

VMmobility

portability

Data virtualizati

on

Open Standards


Cisco InterCloud Fabric: Secure Workload Mobility

Choice: Freedom to place workloads across multiple heterogeneous Clouds

Consistency: Security and networking as an extension of Private Cloud policy

Control: Unified management to administer / move workloads across clouds

INTERCLOUD FABRIC

Private Cloud

Private Clod

Public Cloud

Fixed Workloads Variable Workloads

Compliance: Policy & governance while using Public Cloud Infrastructure


Cisco Intercloud Fabric Architecture Detail

Cisco Intercloud Fabric Secure Extender

(Secure Network Extension Workload Mobility)Private Cloud Public Cloud

Intercloud Extender

Intercloud Switch

Cisco® Intercloud Fabric Director

VM Manager

End Users IT Admins

VM

VM

Cisco Intercloud Fabric Provider Platform (optional)

Cloud Providers

VM

VM

Intercloud Fabric Services

End User and IT Admin PortalWorkload and Fabric Management

Charles Malkiel

New logo needed for 'Microsoft Azure' instead of 'Windows Azure'.


Cisco Intercloud Fabric Secure Extender Features

Cisco Intercloud Fabric Secure Extender(Secure Network Extension Workload Mobility) Public Cloud

Intercloud Extender

Intercloud Switch

Secure Layer 2 Extension to Cloud

Extend VLAN/VXLAN with TLS Tunnel

Network and Security Inter-VM Firewalling and Routing

Flexible Application Reachability

Enterprise IP Address or Public IP Address

VM

VM




Seamlessly On-board Private Cloud Workloads in Managed or Public Clouds

• Format Conversion • Migration to/from

cloud

VM Mobility

• VM Monitoring • VM Tracking

Mgmt. & Visibility

• VPN• Firewall• ACLs

Security

• Default Gateway• Routing • NAT• Switching

Networking

• VM Lifecycle Mgmt.• Catalog Creation• Programmatic APIs

Automation & APIs

More Services to Come in Subsequent Releases


VM Migration Process

VM

Cisco Intercloud Fabric Secure Extender

(Secure Network Extension Workload Mobility) Provider Cloud

Private cloud

Intercloud Extender

Intercloud Switch

End Users

VM

Cisco® Intercloud

Fabric Director

VM Manager

IT Admins

Cloud ProvidersCisco Intercloud Fabric

Provider Platform (optional)


1

2

3

1 Admin triggers VM migration to cloud

2 VM is shut down VM image is made ready

for Cisco® Intercloud Fabric by inserting Cisco Intercloud Fabric driver and associated config into

the image 3 Image is converted to

public cloud format (e.g., AMI)

VM image is copied to public cloud

4 VM is powered up on

public cloud VM management

continues through Cisco Intercloud Fabric Director

VM4


Cisco Intercloud Fabric Secure Extender Connecting to Multiple Clouds

Private Cloud

VMVM

Intercloud Extender

VMVM

Public Cloud A

Intercloud Extender

IntercloudSwitch

VM VM

Public Cloud B

IntercloudSwitch

VM VM


ENTERPRISE DC / PRIVATE CLOUD

End User and IT Admin Portals

Fabric Extender Network,

Compute, and Storage

vSphere

Hyper-V*

OpenStack/KVM*

CloudStack/Xen*

Intercloud Fabric for Business

EC2 APIs

Azure APIs

Intercloud Fabric for Providers

PROVIDER CLOUDS

Intercloud Ecosystem

* Available in subsequent releases

IBM SoftLayer

APIs

IoE Scale: Cisco Intercloud Fabric


Cisco Intercloud Fabric Supports Hybrid Cloud Use Cases

Dev/Test Disaster RecoveryShadow IT ControlCapacity

Augmentation

Develop/Test Applications Across

Private and Virtual Private Cloud

Provides Rapid Access to Hybrid Cloud Capacity

Bursting from Private Cloud to Virtual Private or Public Cloud for Peak

Workloads

Use Public Clouds for Backup and Disaster

Recovery

Bring Back Workload for Production Scale

IT Remains in Control of What and Where

Applications Can Be Deployed

No Change to Application, Networking

and Security

Securely Extend Data Center with Consistent

Policies

WAN

Private Cloud VPC/Public Cloud

Dev/TestProduction

Common Peak Workloads


Cisco Intercloud Benefits Drive Business Value

Open

Heterogeneous on-premises and public cloud Infrastructure

Multi-Cloud Support

Multi-Hypervisor Support

Secure

Secure, Scalable Connectivity to extend private cloud to public clouds

Consistent Policy Enforcement throughout the hybrid cloud

Workload Security in public clouds

Flexible

Unified Hybrid Cloud Management for user & IT administration

Workload Portability to and from physical / virtual / hybrid cloud

Policy Based workload placement

Choice of Deployments to Meet Changing IT

Requirements

Protection for Business Assets

and Compliance

Consistent Operations and Workload Mobility Across

Clouds


Cisco ONE Integrated

Infrastructure

FlexPod

Vblock

UCS Integrated Infrastructure for

RedHat OpenStack

Any App

PUmA Stack

Prime Service Catalog

UCS DirectorACI

Open Source Commitment

Connect to the

IntercloudIntercloud Fabric

for BusinessIntercloud Fabric

for Providers

Any Cloud

Available Now! Available Now!Available

September!Available October!

Any Service

Journey to the Intercloud


Cisco Cloud Services Catalog (Future Release)


On Premise and Cisco Cloud Services CatalogImport Services from Cisco Cloud Service Catalog into On-Prem IT

Marketplace

Cisco Cloud Service CatalogPrime Service Catalog


Cisco Powered Cloud Services

Delivering Business Outcomes at Any Scale

Assured Performance End-to-end secure, reliable

operations

Third-party audited solutions

Documented cloud scalability

Continuous Innovation Reputation for leading technology

transitions

Commitment to open standards

Large scale R&D investments

Faster Time to Value Proven Cisco validated

architectures

Extensive delivery capacity – Cisco, cloud builders, providers, resellers

Lifecycle of professional services


Cisco Powered Partner Ecosystem 200 Partners, 400+ Cisco Powered Cloud

ServicesCollaboration Services- UCaaS- Video/TPaaS- CCaaS- WebEx- CMRs- Related SaaS Apps

Computing Services- IaaS- PaaS- DRaaS- vDaaS- Related Capacity

GTM Flexibility- Cloud Providers- Resellers- Distribution- Brokers - Agents- More


Cisco Intercloud Partner Ecosystem

Global Presence & Global Scale

Intercloud Launch Providers

Technology Partners


Cisco Powered Cloud Providers – Partial ListAvailable Services and SLED Market Focus

IaaS DaaS DRaaS UCaaS CCaaS TPaaS SAP Hana Sub-Segment

SunGard S, L, HE

Quest L, HE, K-12

Peak 10 L, HE, K-12

Ellucian HE (Banner)

DiData HE

NWN S, L, HE, K-12

Netelligent

S, L, HE, K-12

eLoyalty S, L, HE

Xerox S, L, HE

Virtustream

S, L

AT&T S, L, HE, K-12

Verizon S, L, HE, K-12

Collab9 S, L, HE, K-12


Getting Started – Cisco/Partner Cloud Enablement Services

Cloud Consumption Assessment

A software-enabled professional service that automates the discovery of authorized and unauthorized Cloud Service Providers (CSP) being accessed by employees across your entire organization

Domain Ten Workshop

A framework that covers 10 primary areas – “domains” – that are critical to consider, plan for, and address as part of your data center and cloud journey.

The Cisco Data Center / Cloud Transformation Workshop

A first step in deployment planning the next generation data center architecture.


Cisco Powered Cloud Service Deployments – Public Sector

Federal • State, Local, and Education

Thank you.

Cisco poweredcloudservicesstrategy

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