Cisco - Global Home Page - In Collaboration with Intel · Global Smartphones. 26. Apps per...
Transcript of Cisco - Global Home Page - In Collaboration with Intel · Global Smartphones. 26. Apps per...
Intel Confidential
In Collaboration with Intel®
Data Center MegatrendsOpportunity in 2015
Jim McHughVice President, UCS and Data Center Solutions MarketingCisco
Intel Confidential
Con t inu ing co l l abo ra t ion d r i v ing da tacen te r evo lu t ion
Cloud, Big Data, DC Modernization
Fabric based Datacenter
Unified Computing System
Routers, Switches, Security Appliances, Collaboration
Networking goes IA
Verifiedfor Centrino
Business Class Wireless Suite 802.11n WiMAX OPA
& IOT
EtherChannel GigabitEthernet
InterSwitch Link
Data Center Ethernet FCoE
Wireless Connectivity
1995 2005 2012
EthernetEvolution
Intel Confidential
1.9BGlobal
Smartphones
26Apps per
Smartphone
20Daily
Transactionswith
Data Center per App
1 TrillionDaily
Data CenterTransactions
*Sources: Google: Our Mobile Planet (26 apps per phone), Intel estimates
Intel Confidential
1: Intel and 3rd party analysis2: Intel estimate based on various end user proofs of concepts
CONNECTED FACTORY TOOLS
~40 DEVICESdrives
1 SERVER2
DIGITAL SIGNS
~20 DEVICESdrives
1 SERVER2
SMARTPHONES
~400 DEVICESdrives
1 SERVER1
MEDICAL WEARABLE DEVICES
~100 DEVICESdrives
1 SERVER2
Connected Devices: Depend on Data Centers
Intel Confidential
NASDAQ Private
Amazon
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Intel Confidential
More Capacity More Complexity
Application Growth Every
2 Years
Data Volume Every 18 Months
Operational Costs Every
8 Years
Reduction in Compute Costs Every 2 Years
2xIncrease in
Management & Administration1
50% 2x 2x 8x
Challenge - Decrease Operational Costs, with Increasing Scale and Consistent Performance
More Resources
1 – IDC Directions ‘14 - 2014Source: Worldwide and Regional Public IT Cloud Services 2013-2017 Forecast. IDC (August 2013) http://www.idc.com/getdoc.jsp?containerId=242464
Datacenter architectuesTrends and Challenges
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Intel Confidential
Network
Compute
Storage
App App
App App
App App
Todaya
Static, Manual, Hardware Defined
Tomorrowa
Automated, Dynamic,Software Defined
EMAIL CRM ERPONLINE SALES
ORCHESTRATION LAYER
RESOURCE POOLSSOFTWARE
DEFINEDSERVERS
SOFTWARE DEFINED
STORAGE
SOFTWARE DEFINED
NETWORK
Intel Confidential
RESOURCE POOLS
SOFTWARE DEFINEDSERVERS
SOFTWARE DEFINEDSTORAGE
SOFTWARE DEFINEDNETWORK
EMAIL CRM ERPONLINE SALES
* Other names and brands may be claimed as the property of others.
ORCHESTRATION LAYER
Software Defined
Infrastructure
Applications define the resources needed
Infrastructure assures efficiency and service
levels
Intel Confidential
SOFTWARE DEFINED NETWORK & SOFTWARE DEFINED STORAGE:Reduces infrastructure HW costs
Up to 26%1
Up to 66%1
Relative cost per VM instance
ORCHESTRATION:Reduces IT admin manual costs, and optimizes infrastructure
2 Private cloud with no legacy burden in hybrid environment
Orchestrated SDI lowering TCO of Data Center
Software Defined Infrastructure TCO
IT DatacenterStarting Virtualization
Private Cloud Virtualized, automated, starting
orchestration
Private Cloud Full orchestration w/ SDI
0%
20%
40%
60%
80%
100%
120%
1 Source: Intel Finance, 2014. Individual IT mileage may vary depending on workload, IT maturity and other factors. SDI assumes future benefits. Projections are extrapolations from Intel IT data. Private cloud model based on actual datacenter operations. IT DC based on Intel finance estimation for typical enterprise costs. Hybrid cloud model based on forward looking future benefits and market cost trends. Results have been estimated based on internal Intel analysis and are provided for informational purposes only. Any difference in system hardware or software design or configuration may affect actual performance or cost.
Your Opportunity in the Evolution to SDI
1) Sell UCS & UCS storage partners: Customers plan to grow DC server and storage capacity
2) Sell10&40GbE, Cisco Virtualized Network catalog: customers will upgrade their networking to support increasingly dense virtualization footprint
3) Start engaging on ACI and UCS “trust” and “intelligent Power Management” features: All respondents said they were exploring SDN & greater automation
Datacenter & SDN strategiesInfonetics October 2014
Infonetics: New spending plans in datacenters
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Intel Confidential
Orchestration
InfrastructureAttributes &ComposableArchitectures
Transform the network
Unleash thepotential
Software Defined Infrastructure
Re-architecting the Data Center
EMAIL CRMERPONLINE
SALES
ORCHESTRATION LAYER
RESOURCE POOLSSOFTWARE
DEFINEDSERVERS
SOFTWARE DEFINEDSTORAGE
SOFTWARE DEFINED
NETWORK
Intel Confidential
Orchestration
From manual to automated
SOFTWARE DEFINEDSERVERS
SOFTWARE DEFINEDSTORAGE
SOFTWARE DEFINEDNETWORK
EMAIL CRM ERPONLINE SALES
* Other names and brands may be claimed as the property of others.
ORCHESTRATION LAYER
Intel Confidential
Orchestration Focus : Broadest Enabled Ecosystem Policy driven workload and resource
managementto meet biz requirements
Long history of enabling joint value
EMAIL CRMERPONLINE
SALES
RESOURCE POOLS
Closing enterprise feature gaps • High Availibility, Live Migration• Capacity and Quota management• Security and Compliance• Ease of Install, Upgrade• Delivered into OpenStack core code, working with partners• Reference Architecture• Juno Release OCTOBER 2014
SOFTWARE DEFINED
SERVERSSOFTWARE
DEFINEDSTORAGE
SOFTWARE DEFINED
NETWORK
Intel Confidential
Orchestration
InfrastructureAttributes &ComposableArchitectures
Transform the network
Unleash thepotential
Software Defined Infrastructure
Re-architecting the Data Center
EMAIL CRMERPONLINE
SALES
ORCHESTRATION LAYER
RESOURCE POOLSSOFTWARE
DEFINEDSERVERS
SOFTWARE DEFINEDSTORAGE
SOFTWARE DEFINED
NETWORK
Intel Confidential
Industry Transformation to Hybrid Cloud
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Private Cloud
Workload optimized
Control, Sensitive IP
Guaranteed
Predictable
App utilization (high)
Public Cloud
Easy app migration
Basic
Limited / No SLAs
Unpredictable
App utilization (low)
Hybrid Cloudw/ Bursting Capability
U
U
Total Datacenter Workloads
Time
Bursty workloads delivered with Public
Cloud
Base workloads delivered with
efficient Private Cloud
Base
Spikes
Desired DC utilization
50% of all enterprises will have hybrid deployments by 2017¹
30% Global Hybrid Cloud CAGR from 2013-20182
1 Source: Gartner, 20132 Source: TechNavio, 2014
Intel Confidential
Opportunity in the Journey to Hybrid Cloud
Phase 1: Standardization Consolidate storage,
network, compute
Traditional DC
Hybrid Cloud
Phase 2: Virtualization Resource pooling Server virtualization Basic automation
Phase 3: Automation Patching / maintenance Provisioning Monitoring Reporting Upgrades
Phase 4: Orchestration Policy-based workload
movement SDN / SDS / NFV Automated resource pooling
Phase 5: Real-time enterprise Service managed SLA optimized Fully composable resources
SDI
U
Private Cloud
Modernize & “load balance”
Drive Cisco UCS, storage partners, 10 & 40GbE
Automate andOptimize
Drive UCS-director, Intelligent security and power policy automation, network
virtualization, ACI/SDN
Carefully selectpartners
The hardware matters
1 2 3
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32% of Servers are>4 Years Old1 32 %
> 4 YEARS OLD
Make up only 4% of Total Performance
Capabilities of Servers1 4%> 4 YEARS OLD
Use 65% of Total Energy Consumption1 65
> 4 YEARS OLD
%
26%
CAPEX
74 %
OPEX
Business innovation throttled to 26%2
Time to revenue
Cost of lost time, effort, opportunity
Unpredictable business cycles
74% captive in operations and maintenance2
Rigid & aging infrastructure
Application & information complexity
Inflexible business processes
1* S
ourc
e: I
ntel
ana
lysi
s, 2
012
2* S
ourc
e: G
artn
er, I
T M
etric
s: A
lign
IT In
vest
men
t Lev
els
With
Stra
tegy
Usi
ng R
un, G
row
, Tra
nsfo
rm a
nd B
eyon
d (M
arch
201
2)
Sof
twar
e an
d w
orkl
oads
use
d in
per
form
ance
test
s m
ay h
ave
been
opt
imiz
ed fo
r per
form
ance
onl
y on
Inte
l m
icro
proc
esso
rs.
Per
form
ance
test
s, s
uch
as S
YSm
ark
and
Mob
ileM
ark,
are
mea
sure
d us
ing
spec
ific
com
pute
r sy
stem
s, c
ompo
nent
s, s
oftw
are,
ope
ratio
ns a
nd fu
nctio
ns.
Any
cha
nge
to a
ny o
f tho
se fa
ctor
s m
ay c
ause
the
resu
lts
to v
ary.
You
sho
uld
cons
ult o
ther
info
rmat
ion
and
perfo
rman
ce te
sts
to a
ssis
t you
in fu
lly e
valu
atin
g yo
ur
cont
empl
ated
pur
chas
es, i
nclu
ding
the
perfo
rman
ce o
f tha
t pro
duct
whe
n co
mbi
ned
with
oth
er p
rodu
cts.
Fo
r mor
e in
form
atio
n go
to h
ttp://
ww
w.in
tel.c
om/p
erfo
rman
ce
Modernize: Aging Infrastructure is Inefficient and Costly
Opportunity to help customers move to more efficient infrastructure on UCS
1
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Intel Confidential
Modernize all of the Infrastructure!
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Intel® Xeon® 5300 HDD 1GbE
Intel® Xeon® E5-2600v2Intel® SSD DC S3700
SeriesIntel 10GbE
Windows® Server 2003
Intel® Xeon® 5300 HDD 1GbE
Up to 1,024 active VMs5
Up to 64 virtual processors/VM5
More resilient and economical storage5
Hyper-V 3.0 w/ VM plus file migration
Intel® Xeon® E5-2600v2
Intel SSD10Gbe
Windows* Server 2012
Up to 10X2 faster encryption speedUp to 30% reduced latency3
Up to 2X more R/W bandwidth with Integrated PCIe* 3.04
up to 9.5X performance1
up to 68% lower idle power1
up to 9.8X the performance1
up to 71% lower idle power1
1 Source: Intel estimation. See next page for config and related benchmark disclaimers2 Source: Intel estimation. See next page for config and related benchmark disclaimers3 Source: Intel estimation. See next page for config and related benchmark disclaimers4 Source: Intel estimation . See next page for config and related benchmark disclaimers5 Source: Microsoft Windows Server 2012 feature set (64 virtual processors and 1024VMs). Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information go to http://www.intel.com/performance
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Intel Confidential
SOFTWARE DEFINEDSERVERS
SOFTWARE DEFINEDSTORAGE
SOFTWARE DEFINEDNETWORK
EMAIL CRM ERPONLINE SALES
* Other names and brands may be claimed as the property of others.
Infrastructure AttributesPower Performance Security Thermals Utilization Location Latency
Real timeintelligence
True automation
The hardware matters
ORCHESTRATION LAYER
Intel Confidential
Automate : Intel® Intelligent Power Node ManagerHardware-based engine to report & control server power
With enabled software, monitor & control server, rack and row power
Policy Limit
Actual Usage
Pow
er
Time
Up to 40% more servers and performance per rack
Up to 30% power optimization without performance impact
Path to gradually eliminate IP power strips, saving ~$400 per rack
2015 Oppor tun i t y : C isco UCS + In te l® In te l l i gen t Power Node Manager
2
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Intel Confidential
Discrete Components,
Self-Integration
Storage
Server
Network
Pooled and disaggregated compute, network and storage resources
Hardware attributes exposed to provisioning management layer
Composable set of pooled and
disaggregated resources
NVM NVM
TODAY
Optimize: Disaggregated server architectures2
RACK SCALE ARCHITECTURE
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Intel Confidential
Cisco UCS-M – High density 2
Intel Confidential
Carefully select partners: Hardware matters in Cloud service delivery
Source: 1) IMR Research: Base: Total using Public Cloud US n=207; PRC n=241, Germany n=90, Brazil n=81Q. What percent of these applications have you specified the hardware and/or other components to be used by the Cloud service provider as opposed to only specifying the level of service you expect? 2) Intellitrends Survey 2013 - (Comuware Report Measuring the Business Impact of Technology Performance) 3) HotCloud 2012 White Paper
1
70% Of Enterprises Specifying HW In cloud Service Selection
Application performance can vary up to 60% with up to 30% cost differenceSecurity policy enforcement audit can be a challenge
up to 65% Cost reduction1
0
10
20
30
40
50
60
70
Lower Performing Premium
Job runtime in seconds1
(lower is better)
Sec
1 NIBR, of Novartis Pharmaceuticals ran Next Gen Sequencing, Imaging & Modeling & Sim techniques (specifically Virtual Screening w/CPU bound, low mem, low IO, network, parallel Benchmarking SW ran same job many times (workload avg 32 secs on AWS cc2.8xlarge vs 1min 7 sec on AWS m1.large) revealed that best ROI was with cc2vspot instancesIntel does not control or audit the design or implementation of third party benchmark data or Web sites referenced in this document. Intel encourages all of its customers to visit the referenced Web sites or others where similar performance benchmark data are reported and confirm whether the referenced benchmark data are accurate and reflect performance of systems available for purchase.Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information go to http://www.intel.com/performance
up to 52% Decrease in run-time1
74% increase1 Encryption performance
5.2X Higher VM density2
Up to
VM Instance with Intel Xeon E5 v2-2600 vs. Intel Xeon 5500
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Intel Confidential
Intel Cloud Strategy : Standards, Products, Acquisitions to enable a broad Ecosystem
CLOUD REQUIREMENTS& OPEN STANDARDS
Key Acquisitions
Other brands and names are the property of their respective owners
OPTIMIZEDPRODUCTS
Intel® Networking
Intel® Cloud BuildersIntel® Cloud Technology
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Intel Confidential
Orchestration
InfrastructureAttributes &ComposableArchitectures
Transform the network
Unleash thepotential
Software Defined Infrastructure
Re-architecting the Data Center
EMAIL CRMERPONLINE
SALES
ORCHESTRATION LAYER
RESOURCE POOLSSOFTWARE
DEFINEDSERVERS
SOFTWARE DEFINEDSTORAGE
SOFTWARE DEFINED
NETWORK
Intel Confidential
Network Transformation Stages
4:1 Workload Consolidation
Speed development
Maximize flexibility
Network Functions Virtualization
Flexible deployment models and placement
Leverage virtualization
Network Virtualization
Overlays enable virtual networks on top of a physical
network
Software Defined Networking
Datacenter wide Automation&
Flexibility
Separates control and data plane
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Intel Confidential
Cisco and Intel – Driving Open Industry Collaboration
VMVM
OpFlexAgent
OpenFlow + OVSDB
Open vSwitch
APICPolicy
Authority
OpFlex
Hypervisor
OPFLEX PROTOCOL + ECOSYSTEM
APIC
OPFLEX
OPENSTACK & OPEN DAYLIGHT GROUP POLICY PROJECT
Opflex OpenFlow Affinity …
OPEN VSWITCH & OPFLEX
Open Source Standards Open EcoSystem
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Intel Confidential
Orchestration
InfrastructureAttributes &ComposableArchitectures
Transform the network
Unleash the potential
Software Defined Infrastructure
Re-architecting the Data Center
EMAIL CRMERPONLINE
SALES
ORCHESTRATION LAYER
RESOURCE POOLSSOFTWARE
DEFINEDSERVERS
SOFTWARE DEFINEDSTORAGE
SOFTWARE DEFINED
NETWORK
Intel Confidential
The Era of Analytics
50 Billion Devices
35 Zettabytes
2020
*Sources: Cisco Internet Business Solutions Group, IDC: The Digital Universe
Intel Confidential
Intel Big Data Analytics Platform Strategy
$2.04B (56%)
$394M (60%)
$363M (60%)
$1.25B (59%)
2015 (CAGR%)
Intel Confidential
Era of Analytics: Solving problems that matter
Personalized Healthcare
With Michael J Fox Foundation, enabled research scientists to monitor progression of Parkinson’s Disease by developing analytics platform for data collected from wearable sensors.
Smart Building
Enabled Daikin Applied to lower energy costs and predict maintenance schedule by analyzing data from HVAC rooftop units in the cloud and managing systems remotely.
Responsive Store
With Living Naturally, helped natural food retailers to optimize inventory in real-time by developing social media analytics solution on big data platform.
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Summary
New spending plans in datacentersDatacenter & SDN strategiesInfonetics October 2014
Con t inu ing co l l abo ra t ion d r i v ing da tacen te r evo lu t ion
The datacenter and the datacenter industry are transforming
Underlying hardware matters in the transformation
Modernize across the portfolio• Sell UCS & UCS storage partners as your customers plan to grow DC server and storage capacity • Sell10&40GbE, Cisco Virtualized Network catalog as customers increase virtualization footprint• Explore high density form factors such as Cisco UCS-M
Help customers automate and optimize their cloud footprint• Start learning about the standards based approaches for SDN• Deploy UCS “trust” and “intelligent Power Management” features - high interest in greater automation• Carefully select cloud partners and premium instances - it offers your customers a better experience/ROI
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