Cisco C ustomer EducationCisco C ustomer Education Coffee, Red Bull and 802.11ac – Get Wired...

Cisco C ustomer EducationC offee, Red Bull and 802.11ac –Get W ired without W ires

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Cisco C ustomer EducationC offee, Red Bull and 802.11ac –Get W ired without W ires

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Presentation Agenda

► Welcome from Cisco

► What is Gigabit Wireless and 802.11ac?

► Cisco Unified Access Wireless

► Why Cisco for Wireless

Priors:Cisco Sales and Channels (10.5 yrs)President and CEO (6 yrs) - Cisco Premier Partner Director of Sales (2 yrs) - Cisco Silver PartnerFinancial Analyst (7 yrs) - Sprint Corporation

About Your HostBrian AveryTerritory Business ManagerCisco Systems, Inc.

[email protected]

► Conclusion

Cisco Confidential 4© 2013-2014 C isco and/or its affiliates . All rights reserved.

Who Is Cisco?


C omputer scientis ts , Len B osack and S andy Lerner found C isco S ystems

B osack and Lerner run network cables between two different buildings on the S tanford Univers ity campus

A technology has to be invented to deal with disparate local area protocols ; the multi-protocol router is born

1984


WellF leet

S ynOptics

3C om

AC C

DE C

P roteon

IB M

B ay Networks

Newbridge

C abletron

As cend

F ore

Xylan

3C omNortel

E ricsson

Alcatel

J uniperLucent

S iemens

NE C

F oundry

R edback

R ivers tone

E xtreme Aris ta

HP

Avaya

J uniper

Huawei

Aruba

B rocade

C heckpoint

F ortinet

S horeT el

P olycom

Micros oft

F 5

R iverbed

Dell

Internet of E verything

1990 –1995 1996 – 2000 2001 – 2007 2008 – T oday

T he Landscape is C onstantly

C hanging

Leading for Nearly 30 Years

2016


Who Is Cisco?

Chuck Robbins,CEO, Cisco

• Dow Jones Industrial AverageFortune 100 Company (AAPL, CSCO, INTC, MSFT)

• $117B Market Capitalization

• $49.6B in Revenue

• $10B in Annual Net Profits

• $34B More Cash than Debt

• $6.3B in Research and Development

http://finance.yahoo.com/q/ks?s=CSCO+Key+Statistics

http://finance.yahoo.com/q/ks?s=CSCO+Key+Statistics


No. 1

Voice41%

No. 1

TelePresence

50%

No. 1

Web Conferencing

43%

No. 1

Wireless LAN50%

No. 2

x86 Blade Servers29%

No. 1

RoutingEdge/Core/

Access

47%

No. 1

Security31%

No. 1

SwitchingModular/Fixed

65%

No. 1

Storage Area Networks

47%

Market Leadership Matters

Cisco Confidential 9© 2013-2014 Cisco and/or its affiliates. All rights reserved.

The Big Lie


The Big Lie

The Network Is a Commodity!


Typical Multi- Vendor Network

Switching Routing Security Wireless Voice

Cisco

HPDell3ComDlinkNetGearLinksys

Cisco

3ComJuniperHuwaiAdtran

Cisco

WatchguardSonicwallFortinetCheckpointNetGearDlinkPalo Alto

Cisco

3ComHPAerohiveAruba

Cisco

NortelAvayaMitelSiemensShoretelSamsungPanasonicToshibaIntertelComdialNECAlcatel


Results in The Frankenstein Effect!


Cisco


Cisco


Cisco


Cisco

3ComHPAerohiveAruba

Cisco


Reliability challenges

Inconsistent warranties

Higher maintenance costs

No single point of support

Basic levels of integration


Only Cisco Can Offer a Complete Solution


Cisco


Cisco


Cisco


Cisco

3ComHPAerohiveAruba

Cisco



The Power of Design


The Power of Cisco = DesignCore and Datacenter

Wireless and

Mobility

Security

Unified Communications

Collaboration and Video

Cisco is the only vendor to offer a highly integrated, consistent, scalable solution

What Is Gigabit W ireless?And W hy Do My C ustomers Need It?


Digital Transformation Is Moving IT to the BoardroomAccelerate Business Processes, Introduce New Innovative Offerings

UPS Tracking

Data Driven Business Intelligence

Square Mobile Point of Sale

StarbucksApps

PhilipsConnected

Lighting

Nike DigitalSport

Outperform Your Competition by Mastering DigitalProfit 26% Revenue 9%


HealthcareGovernment Manufacturing Education Financial

Digitization Impacts All Sectors

Cisco Confidential 20© 2013-2014 C isco and/or its affiliates . All rights reserved.Cisco 2016 Virtual Networking Index

Repercussions of the Digital Business

10X Growth in Mobile Data Traffic (2014 – 2019)1

Higher expectations for peak network performance

Increased velocity for business demands

Adapt quickly for dynamic changes

MORE DEVICES, MORE APPLICATIONS

Unified Access: Traffic TrendsFixed/Wi-Fi IP Traffic Will Surpass Fixed/Wired IP Traffic in 2016

-

20,000

40,000

60,000

80,000

100,000

120,000

2011 2012 2013 2014 2015 2016

53%

40%

7%

Mobile Data (70% CAGR)

Fixed/Wired (20% CAGR)

Fixed/Wi-Fi (34% CAGR)

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2012–2017

Peta

byte

s pe

r Mon

th


Enterprise, Evolution of the Open OfficeOpen Workspace

Always On, Always Secure

Get the Most Out ofYour Wi-Fi Investment

Adapts As YourEnvironment Changes

Reliably connect employees and devices for business-critical applications such as Wi-Fi

calling and video services

Deploy high-performance Wi-Fi while taking advantage of location-based solutions like

Cisco® Connected Mobile Experiences

Dynamically adapt the network to provide an optimal user experience

Addressing Growth 802.11ac Wave 2

Highest Wi-Fi Performance Ever

Better End Device Efficiency

For Highly Demanding Environments

Higher data rate than previous standard

Allows for more wireless data with wider channels

Simultaneously deliver data to multiple devices

Conserve end-device battery

Wi-Fi Connectivity Speed Timeline Gigabit Wi-Fi As Primary Access 3SS Desktops / Laptops

2SS Laptops / Tablets

1SS Tablets / Smartphones

*Assuming 80 MHz channel is available and suitable

**Assuming 160 MHz channel is available and suitable

802.11 802.11n802.11b 802.11a/g 802.11acWave 1

802.11acWave 2

3500**

2340**

1730**

290*

= Connect Rates (Mbps)

= Spatial StreamsSS

20162015

Gig

abit

Ethe

rnet

U

plin

k

2 G

igab

it Et

hern

et

Upl

inks

1 SpatialStream

2 SpatialStream

4SpatialStream

s

3Spatial

Streams

20132007200319991997

2 1124

54 65

450

300

1300*

290*

870*

5260**

3500**

600*

Dual 5GHz

Mul

ti-G

igab

it U

plin

ks

Better Traffic Handling 802.11ac Wave 2 with 160MHZ - Wider Channels

Wider Channels Allows More Traffic to Pass

Multi-User MIMO Uses the Channel to Max Capacity

20–40 MHz 80-160 MHz

Simultaneous Data Delivery to Many DevicesMulti-User, Multi-In, Multi-Out

Devices get on and off the network quicker, allowing more devices to be served

Multi-User MIMO (MU-MIMO)Single-User MIMO (SU-MIMO)

Better Client Support Battery Savings

Speed of 802.11ac results in less transmit/receive = Improved battery life

Data

802.11ac

802.11n

0MB 890MB 2.1GB 3.26GB 4.68GB 4.68GB

0MB 432MB 1.08GB 1.64GB 2.13GB 2.76GB

25%20%

15%10%

5%

25%20%

15%10%

5%

Going Beyond the 802.11ac Wave 2 Standard With Unified Access Wireless

Flexible Radio AssignmentAdjust radio bands to better

serve the environment.

Innovations Only Cisco DeliversRadio Frequency Excellence for High-Density Environments

Optimized RoamingIntelligently connects the proper Access point as people move

Turbo PerformanceScales to support more devices

running high bandwidth apps.

Zero Impact AVCHardware-based application visibility and

control without impact to performance.

Cisco CleanAir®

Remediates device Impacting interference

Cisco ClientLink Improves performance of Legacy and 802.11ac devices.

Expandability Add functionality via module, Smart Antenna Port or USB Port

Multi-Gigabit UplinksFree up wireless with faster wired

network offload Gb+

Flex Dynamic Frequency SelectionAutomatically adjusts so as not to interfere with other radio systems

Self Optimizing Network Radio Role Flexibility

5GHzServing

2.4GHzServing

5GHzServing

2.4GHzServing 5GHz

Serving

5GHzServing

2.4GHzServing

5GHzServing

2.4GHzServing

5GHzServing

Automatic Flexible Radio AssignmentEnabled by dual 5GHz. radio: Access points automatically self-optimize to better serve the environment

5GHzServing

5GHzServing

5/2.4GHzMonitor

5/2.4GHzMonitor

5/2.4GHzMonitor

• Default operating mode• Serve clients on both 2.4GHz and 5GHz

Flexible Radio Assignment

5GHzServing

2.4GHzServing

Wireless Security Monitor

• Dual 5GHz support, both radios serving clients on 5GHz• Maximum over the air data rate up to 5.2Gbps

• Wireless security monitoring• Scan both 2.4GHz and 5GHz for security threats• Serve clients on 5GHz

5GHzServing

5GHzServing

5GHzServing

Greater Scalability Turbo Performance

0

1

2

3

4

5

6

7

5 10 15 20 25 30 35 40 45 50 55 60The rate at which Cisco outperforms the nearest competitor

5.9x faster thannearest competitor

TCP downlink throughput 5GHz Multi-Client: 802.11ac Clients

Number of clients

Rat

e C

isco

Out

Per

form

s It'

s N

eare

st C

ompe

titor

Based of Cisco Aironet X700 Products

5 Gigabit Port

Offload Wireless Traffic FasterMultigigabit Technology

Cisco MultigigabitStandard Cat 5e/Cat6 Cables

1 Gigabit Port

Delivers up to 5 times the speeds in an enterprise, withoutreplacing cabling infrastructure

Supports PoE Up to 60W

5 Gigabit Port

Catalyst 4500E

Catalyst 3850

Aironet 3800

5 Gigabit Port

Offload Wireless Traffic FasterMultigigabit Technology

Cisco MultigigabitStandard Cat 5e/Cat6 Cables

Delivers up to 5 times the speeds in an enterprise, withoutreplacing cabling infrastructure

Supports PoE Up to 60W

5 Gigabit Port

Catalyst 4500E

Catalyst 3850

Aironet 3800

Zero Impact Application Visibility and Control

Maintain performance with zero-impact AVC

Gain visibility into the network

Monitor critical applications

Control application performance

App App App App

App App App App

App App App App

App App App App

Red Hat CiscoWebEx Rhapsody Gmail

TIBCO MicrosoftExchange YouTube Skype

SAP Citrix BitTorrent iTunes

SharePoint WindowsServer

GoogleTalk Salesforce

Optimize the Wi-Fi Environment CleanAir for 160MHz.

Quickly identify and mitigate Wi-Fi impacting interference

Channel 48

48

4848

48

48

48

4848

48

4848

Optimize the Wi-Fi Environment CleanAir for 160MHz.

Quickly identify and mitigate Wi-Fi impacting interference

Channel 48

48

4848

48

48

48

4848

Maximize Channels When Radar Is PresentFlexible Dynamic Frequency Selection

5170MHz

5330MHz

36 40 44 48 52 56 60 64

20MHz.

40MHz.

80MHz.

160MHz.

5490MHz

5710MHz

100

104

108

112

116

120

124

128

132

136

140Channel used

by air traffic radar

See it on 160MHZ band

FlexibleDynamic Frequency Selection

Better Support for Users on the MoveOptimized Roaming

Client stickiness

Better Support for Users on the MoveOptimized Roaming

Optimized Roaming: Wireless devices connect to the most effective access point

Improve Connectivity to All Devices Cisco ClientLink 4.0

Improves device performance

802.11ac Wave 2 Access Point: TX

beamforming

• 802.11a• 802.11g• 802.11n• 802.11ac Wave 1• 802.11ac Wave 2

• 802.11ac Wave 2

Cisco and Apple Togetherfor a Better End-User Experience

Improve device efficiency through

joint tested standards-based

functionality

Analyze and prioritize Apple-

based applications

Minimize impact of Apple upgrades by accessing local

instances on Cisco® ASRs

Display content from Apple

devices Wirelessly

Meet Any Wi-Fi Use CaseExpandability and Investment Protection

Custom Application Using Linux

Adv. Security and Spectrum

Analysis

Bluetooth Beacon

location Antennas

Directional Antennas

Stadium Panel

Antenna

SMART ANTENNA

PORT

MODULEPORT

Self-Discover / Self-Configure

Other

Other

PRIMARY ANTENNAS

Potential Future Expandability

Future Wi-Fi Standard

Video Surveillance

Custom Application Using Linux

BluetoothBeaconing

3G and LTE

Small CellOffload

Other

Cisco Aironet Portfolio Mission Specific Enterprise Class Mission Critical Best in Class

600 and 700

18301850

28003800

• 802.11n: Up to 600Mbps.

• Wall Plate AP ideal for Hospitality, Dorm Rooms, MDUs

• Compact AP• Teleworker AP

• 802.11ac Wave 2: Most Cost-effective, 870 Mbps.

• 3x3:2SS 80MHz. • Spectrum Analysis*• Tx Beam Forming• 1 GE Port• USB 2.0• Centralized,

FlexConnect* and Mobility Express

• 802.11ac Wave 2: Cost-effective, 1.7 Gbps

• 4x4:4SS 80Mhz. • Spectrum Analysis*• Tx Beam Forming • 2 GE Ports• USB 2.0• Centralized,


• 802.11ac W2: High-Performance 5Gbps

• Flexible Radio Assignment

• 4x4:3SS 160 MHz• 2 GE Ports• USB 2.0• Hyperlocation

(External Antenna)• CleanAir™ 160MHz. • ClientLink 4.0• Centralized,


• 802.11ac W2: High-Performance 5Gbps.

• Flexible Radio Assignment

• 4x4:3SS 160MHz.• MU-MIMO• 2 GE or 1 GE + 1

mGig (5G)• Hyperlocation

(External Antenna)• CleanAir 160 MHz• ClientLink 4.0 • StadiumVision™• Modularity• Centralized,

FlexConnect and Mobility Express

Enterprise, Evolution of the Open OfficeOpen Workspace

Higher Expectations for Peak Network Performance

Increased Velocity for Business Demands

Adapt Quickly For Dynamic Changes

Reliably connect employees and devices to critical applications

• Higher performance from 802.11ac Wave 2 with 160MHz

• Serve clients more efficiently with Multi User MIMO

• Better connectivity with ClientLink, Turbo Performance and Optimized Roaming

• Reduce bottlenecks with Multi-Gigabit Support

High performance Wi-Fi leveraging location-based solutions like CMX

• Establish the foundation to drive new business services

• Access points serve as data source for location-based insight

Dynamically adapt the network to provide optimal user experience

• Self-optimizing network adapts to surges in users / devices

• Turbo charges the environment when needed

• Expand functionality via Smart Antenna Ports, USB and Modularity

Most Versatile Wireless in the World• Understands and automatically adapts to

changes in the environment

Innovation Beyond the Latest Standard• Designed for the best network performance

and highest user experience

Expand to Meet Any Use Case –Today and Tomorrow• Add new functionality with minimal impact to

operations and cost

Cisco Wireless for802.11ac Wave 2 and Beyond

Cisco Aironet 3800 Cisco Aironet 2800

Cisco Aironet 1850 Cisco Aironet 1830

Cisco Unified Access: The Foundation For C onnected Mobile ExperiencesHow It Works

GUEST PRESENCE GUEST EXPERIENCE

LOCATION ANALYTICSInsights into Customer Online and Onsite Behavior, Traffic Paths, Dwell Times, Location Density, etc.

GUEST ACCESS• Seamless and secure Wi-Fi connectivity• Preferences, profile, device, and roaming

credentials identified

Mobile devices and characteristics detected before they enter the venue

Highly relevant content and services based on user attributes and real-time location

ENGAGECONNECTDETECT

RETAIL

CONNECTED CONSUMERS

Imagine The PossibilitiesIndustry Use Cases

• Context-rich notifications

• Use of loyalty app encouraged

• In-venue high-value shopper engagement

• Indoor maps with featured attractions

• Personalized third-party advertising

• Special promotions

• Better planning for high-traffic areas

• Transportation updates, indoor directions

• Third-party advertising opportunities

• Café and gift shop orders and delivery

• Maps and wayfindingintegrated into patient apps

• Nearby services notifications

• Campus maps and directions

• Stadium sales and athletic event experience

• Real-time bus maps

HOSPITALITY

CONNECTED GUESTS

TRANSPORTATION

CONNECTED TRAVELERS

HEALTHCARE

CONNECTED PATIENTS

EDUCATION

CONNECTED STUDENTS

Analytics That Aid Business Decisions

What Were the Peak Times in the Venue?

Wi-Fi Stats: Associated vs. Nonassociated DevicesMost Frequently Used Paths in the Venue

Which Area Did People Spend Time In? Are They New or Repeat Customers?

IntroducingC isco Meraki C loud- Managed Networking

http://meraki.c isco.com/

http://meraki.cisco.com/


Cloud Managed WiFi(2006)

Cloud Managed Network (2010)

Cloud Managed Enterprise

(2015)

MR Wireless LAN MS Ethernet Switches MX Security Appliances SM EMM MC Communications


Complete cloud-managed IT solutionWireless, switching, security, MDM, communicationsIntegrated hardware, software, and cloud servicesSingle pane–of–glass management over locations, infrastructure, and devices

Leader in simplifying ITAmong Cisco’s fastest-growing portfoliosOver 100,000 customers worldwideMillions of managed devices online

About Cisco Meraki

WiFi • Switching • Security • MDM • Communications


• Secure out- of- band management:No user traffic flows through the cloud

• Reliable: Network stays up if connection to cloud is lost

• Scalable: Supporting customers with thousands of sites, millions of clients

• Future- proof: New features delivered seamlessly from the cloud


Intuitive web- based dashboard

Wired, wireless &

EMM

Client fingerprints

Security & bandwidth

policy

Instant search

Location analytics

Real-time controlIntegrated

MDM

Application visibility


58

Outdoor APs

3 Stream Triple-Radio802.11ac

MR182 Stream Triple-Radio802.11a/b/g/n

MR66Dual-Radio802.11a/b/g/n

MR34

Cisco Meraki AP Lineup – Spring 2016

2 Stream Triple-Radio802.11acBluetooth LE

MR32

2 Stream Triple-Radio802.11acBluetooth LE

MR72

IndoorAPs

MR62Single-Radio802.11b/g/n

3 Stream Triple-Radio802.11ac Wave 2Bluetooth LE

MR42


Part of a complete solutionMulti-site

management

User fingerprints

Application QoS

Instant search

Location analytics

Real-time control

Same out-of-the-box feature set as other Meraki MR wireless APs


Hardware purpose- built for cloud management

Flash memory architected for fault-tolerant

auto upgrades

CPU for layer 7 security /

QoS at Gigabit rates

Pre-configured for zero-touch provisioning

RAM provisioned for

out-of-band management

3-stream 802.11ac with

custom RF front-end

Power circuitry optimized for 802.3af PoE

3rd radio integrated with cloud-based WIDS/WIPS


Protect network with dedicated scanning radio linked to powerful cloud- based software

Detects and classifies nearby APs using rich heuristics

Identifies vulnerabilities and attacks:- Unmanaged / insecure APs plugged into LAN- Malicious rogues spoofing WLAN- Packet floods, malicious broadcasts

Contains rogue APs, blocking clients from associating


Scans all channels for interference, tuning performance with cloud intelligence

Optimized for mixed 802.11ac and 802.11n environments

Cloud- based engine analyzes RF data, optimizes channels and power across network

Responds automatically to challenging or dynamic RF environments

Visualize interference with high-resolution spectrum analyzer


Radio dedicated to scanning and protecting RF environment- Instantly detects and mitigates interference, vulnerabilities, and attacks

on all channels- 3rd radio enables full- time scanning with full- performance client access

on 2.4 GHz and 5 GHz radios

Deeply- integrated with cloud- based software solutions: Air Marshal (security), Auto RF (performance)

No added cost or complexity- Typical deployments: radio operates in background (zero- config)- Power users: rich tools available for security and RF management- No added cost: no extra hardware, software, or licenses


3 stream, dual concurrent radios with 1.75 Gbpsaggregate radio rate for high throughput and density

Layer 7 application fingerprinting classifies and controls evasive, encrypted, and P2P traffic- Inspects packets and applies policies at full .11ac

speed- Prioritize business apps, real- time traffic- Limit recreational, bandwidth- hungry apps

User and device fingerprinting for identity - based QoS policies

Airtime fairness algorithms for high - density networks

Cloud- based signature updates respond to new apps


Wireless feature velocity

December2014

through2016

Enterprise features driven by demand

Innovative features that redefine the industry standard


Mission critical network infrastructure:• Rapid deployment across branch/retail locations

• Branch operations and management

• VoWLAN, mobile displays, paperless branch

New possibilities with ubiquitous mobile devices:• Analyze foot traffic through smartphones

• Extend branding to WiFi sign- on

• Develop location- aware applications

• Create new revenue opportunities and increase customer loyalty


Connected Mobile Experiences (CMX) with Cisco Meraki

Anonymous data about every visitor

Detect

APIs for real-time location based apps

Engage

Guest WiFi optimized for branding

Connect

100% cloud-managed user analytics and engagementwith Cisco Meraki wireless networks

Why Cisco for W ireless


History of Industry- Leading Mobility Innovations For Every Major Change In WLAN Over The Last 15+ Years

Cisco Wi- Fi Leadership

• 1 device per user• 68 MB of network traffic

per mobile user

Autonomous Access Point

Controller and

Coordinated Access Points

1,2, and 3 Spatial Stream

802.11n with RF

Management

Unified Policy and

Management

Application Visibility and

Control

Broad 802.11ac

Portfolio with (HDX)

Cisco LAN

Connected Mobile

Experiences

1997 20152012

• 3.5 devices per user• 1 GB of network traffic

per mobile user

Cloud-ManagedSolution

Enterprise Mobility Services Platform

Unified Access

with SDN

© 2012 Cisco and/or its affiliates. All rights reserved. 72

Competition Cisco

Flimsy Plastic Design. Air-cooled design, high failure rate

Shared 2.4Ghz/5Ghz antenna consumer chipset.

Cisco’s Durable Metal Design.High Performance Enterprise-Class 1142,

predicted MTBF = 396,000 hours, actual MTBF = 1,430,000 hours


Enclosure DetailCisco uses forced air convection cooling

No consumer grade AP vent holesAPs come in industrial grade enclosures.Connectors are high quality and robust.


WARNING – Do not try this with competitor APs…..


Enterprise Wireless Market Share

49%

14%

7%

4%

3%2%

21%CiscoArubaRuckusHPMotorolaUbiquitiOther

Conclusion


Thank You and Next Steps

Brian [email protected]

w w w.

Learn more about C isco Wireless :www.cisco.com/go/wireless/

C ontact Your C isco P artnerhttps ://tools .cisco.com/WWC hannels/LOC AT R /performB asicS earch.do

mailto:[email protected]

http://www.cisco.com/go/wireless/

https://tools.cisco.com/WWChannels/LOCATR/performBasicSearch.do


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