Customer Relationship Management via SMS

2009 RBAP-MABS National Round table ConferenceMay 12-13, 2009

Hyatt Hotel and CasinoManila

Mel Yuson, PresidentmyClick Technologies, Inc.

Agenda

I. Facts of Mobile Phone Usage

II. Business Applications using SMS

III. Customer Relationship Management using SMS

IV. myClick’s SMS Gateway Solution

V. How to avail of the SMS solution

VI. Q & A

Facts : Mobile Phone use world Wide

• 4 billion mobile phone subscribers – as of January 2009 .

• 2 times as many people had mobile phones as had credit cards or TV sets.

• 3 times as many mobile phone subscribers as users of internet or fixed phone lines

Facts : Mobile Phone use world Wide

• 4 times as many mobile phones as personal laptops, desktops and servers combined.

• 91% of mobile phone users keep there mobile phone within arms reach 24 hours a day 365 days a year.

• Over 2.5 billion people are active users of SMS (text messaging) compared to only 1.2 billion active PC internet users.

• Only 18% of the world population can be reached by the internet compared to 46% of the population that can be reached by SMS.

=91%

9%

365/24/7 Cellhone Users

2.5B SMS/Texting

1.2B Internet Users

18%

46%

36%

Accessibility

Only 36% remaining with no

access.

Business Application

usingSMS

1. Sales Promotions2. 'Text & Win' competitions3. Quotations4. Orders5. Vending Sales6. Prepaid Coupons and Virtual Vouchers7. Discount Coupons and Vouchers8. Virtual Gifts9. Auction Bidding10. Daily Mobile Content (Premium)11. Mobile Content Sales12. Access Codes for Premium Material Online13. Marketing and PR Campaigns14. eMail Newsletter Promotion

Sales, Products and Marketing

1. Greetings2. Reminders3. Collection Notifications4. Short surveys5. Customer Profile Update 6. Account Status Information7. Anonymous Feedback8. Result Notifications9. Campaign Status Updates10. Customer Service Complaints Channel11. Customer Satisfaction Measurement

Customer Services and Relationship Management

1. Debt Collection2. Appointment Notifications and Reminders3. Sales Force Reporting4. Applications and Placements5. Acceptance Notifications6. Salary Notifications7. Recruitment8. Managing Field Workers9. Organizational / Business Unit Alerts10. Project Status Updates

Business Process Management and Internal Administration

1. Password Confirmations2. Malfunction alerts3. Remote Monitoring Text Alerts4. Virus Notifications5. System Failure Alerts

Information Technology and System Administration

1. Credit Checks2. Cash Transfers3. Stock Prices Updates4. Banking Transactions Alerts5. Short Term Loans6. Instant Short Term Insurance / Policies7. Share trading9. ATM Cash Alerts

Financial Services

Customer RelationshipManagement for Rural Banks using SMS

Deposit Related SMS Service

ACCOUNT OPENING Welcome SMS for newly opened accounts

TIME/SPECIAL SAVINGS DEPOSITSReminder for Maturing TDsRoll over SMS on the day of maturity

CURRENT/DEMAND DEPOSITSReminder to cover insufficient fundsSMS for returned checks (client)SMS for returned checks deposited to the client accounts

Loan Related SMS ServiceACCOUNT OPENING

Welcome SMS when banks received loan application

LOAN APPLICATIONThank you SMS for applying loanLoan status inquiry (client initiated)Loan approval status (positive)Loan approval status (negative)

LOANS MONITORINGRepayment reminders (positive)Missed payment reminders (negative)Maturing loan reminders (+/-)Thank you SMS for fully payment of loans

Non-Financial Related SMS ServicePERSONALIZED REMINDERS

BirthdayAnniversaryCongratulatoryBereavement

NON-PERSONALIZED REMINDERSNew products and servicesNew branch and OBOs announcementsBank activities e.g anniversaries, events, marketing blitz

OTHERSHoliday remindersRBAP and other related announcements

myClick’s SMS Solutions

PRODUCT DESCRIPTION

CLICKSOFTWARE® SMS Gateway System is a software solution that enables you to send and receive SMS and short messages over a cellular network to connect to an application. The system is capable of extracting data from your applications via your parameterized text message and send it back to the requesting party.

SMS Gateway System is also a plug-and- play application that instantly enables your application SMS transaction ready.

HOW DOES IT WORK ?

LOAN APPROVAL(OR DISAPPROVAL) NOTIFICATION:

SMS Gateway Server

OTHER DATABASEBANK

CUSTOMER DATABASE

LOAN DATABASE

1

From ABC Rural Bank: Mr. Santos your loan was approved, please contact (543-1234 for details.

2Telco receives SMS

3 Customer receives the notification of loan

TELCO

System periodically check loan database for status approve. When approved, it will send a predefined SMS message to the customer using the customer database

INQUIRY: TIME DEPOSIT MATURITY

Send from an ordinary cell number

TDAcctNo: 10987 1

4SMS Gateway system extracts info from the database

TELCO

2

Telco receives SMS

SMS Gateway Server

BANK

3

LOAN DATABASE

SMS request will be received by the SMS Gateway System and process the request

6

Inquirer will receive the info demanded

Mr. Santos, your TD (10987) will mature on May 16, 2009.) For more info please call 0822243261 and look for Joelan

5SMS Gateway system converts data back to SMS format and sends back to inquiring or requesting party

PRODUCT FEATUES

• Create your address book Create and Manage contact list and

info Group level creation

• SMS Blasting and broadcasting• Auto-Telco recognizer• Data Import/Export as your address

book input or your SMS message• Email browser-like SMS Inbox• Message uploading for scheduled

messages (i.e birthdays, notices, etc.)

How can the Rural Banks avail

themselves of this SMS Solution?

SMS Solution Packages

SUBCRIPTION (WEB-BASED)

1 month free trial

Regular Price: Monthly subscription of PHP 1,500 (No locked in period)

Special Discounted Price: For First 25 Rural Banks P 1,000 / month(No locked in period)

SMS Solution Packages

OUTRIGHT PURCHASE

Install SMS solution at the bank site at the PC/Server provided by the bank

SRP: P 185,000 (with 1 GSM Modem)- with 1 month free trial (web-based)

Special Discounted Price: P 140,000 - with 1 GSM modem - 1 month free trial (web-based)

Business Proposition

• Using SMS Web-Based Solution Breakeven Point: (P 1500/month subscription)

• 375 borrowers @ weekly reminders, or• 500 borrowers @ bi-monthly reminders, or• 1000 borrowers @ monthly reminders

• Using

THANK YOU!

You may get your application for 1 month free trial

web-based subscription at

our booth outside!

Sign-up Now!!