cipla Presentation1

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INTERNATIONAL MARKETING Presented by Chetan Aravandekar

Transcript of cipla Presentation1

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INTERNATIONAL MARKETING

Presented byChetan Aravandekar

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SOUTH AFRICA Republic of South Africa is a country located at the

southern tip of Africa, with a 2,798 kilometres (1,739 mi) coastline on the Atlantic and Indian Oceans.

South Africa is a constitutional democracy in the form of a parliamentary republic; unlike most parliamentary republics the positions of head of state and head of government are merged in a parliamentary-dependent President. It is one of the founding members of the African Union, and has the largest economy of all the members. It is also a founding member of the United Nations and NEPAD. South Africa is a member of the Commonwealth of Nations, Antarctic Treaty System, Group of 77, South Atlantic Peace and Cooperation Zone, Southern African Customs Union, World Trade Organization, International Monetary Fund, G20 and G8+5.

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Geography South Africa is located at the southernmost region

of Africa, with a long coastline that stretches more than 2,500 km (1,553 mi) and along two oceans (the South Atlantic and the Indian). At 1,219,912 km2 (471,011 sq mi), South Africa is the 25th-largest country in the world and is comparable in size to Colombia. Njesuthi in the Drakensberg at 3,408 m (11,181 ft) is the highest peak in South Africa.

Climate South Africa has a generally temperate climate, due

in part to being surrounded by the Atlantic and Indian Oceans on three sides.

The climatic zones vary, from the extreme desert of the southern Namib in the farthest northwest to the lush subtropical climate in the east along the Mozambique border and the Indian ocean.

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Government and politics South Africa has three capital cities: Cape Town, the

largest of the three, is the legislative capital; Pretoria is the administrative capital; and Bloemfontein is the judicial capital. South Africa has a bicameral parliament: the National Council of Provinces (the upper house) has 90 members, while the National Assembly (the lower house) has 400 members.

Military

The South African National Defence Force (SANDF) was created in 1994,[ as an all volunteer force composed of as the former South African Defence Force, the forces of the African nationalist groups (Umkhonto we Sizwe and Azanian People's Liberation Army), and the former Bantustan defence forces. The SANDF is subdivided into four branches, the South African Army, the South African Air Force, the South African Navy, and the South African Medical Service.

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Demographics Population 2010 estimate

49,991,300 (25th)

2001 census 44,819,778

South Africa is a nation of about 50 million people of diverse origins, cultures, languages, and religions.

Statistics South Africa provided five racial categories by which people could classify themselves, the last of which, "unspecified/other“.The 2010 midyear estimated figures for the other categories were Black African at 79.4%, White at 9.2%, Coloured at 8.8%, and Indian or Asian at 2.6%.

Major ethnic groups include the Zulu, Xhosa, Basotho (South Sotho), Bapedi (North Sotho), Venda, Tswana, Tsonga, Swazi and Ndebele, all of which speak Bantu languages.

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Society and culture South African culture is diverse; foods from many cultures

are enjoyed by all and especially marketed to tourists who wish to sample the large variety of South African cuisine. In addition to food, music and dance feature prominently.

Religion According to the 2001 national census, Christians

accounted for 79.7% of the population. This includes Zion Christian (11.1%), Pentecostal (Charismatic) (8.2%), Roman Catholic (7.1%), Methodist (6.8%), Dutch Reformed (6.7%), Anglican (3.8%); members of other Christian churches accounted for another 36% of the population. Muslims accounted for 1.5% of the population, Hindus about 1.3%, and Judaism 0.2%. 15.1% had no religious affiliation, 2.3% were other and 1.4% were unspecified.

Languages. South Africa has eleven official languages:[113] Afrikaans,

English, Ndebele, Northern Sotho, Sotho, Swazi, Tswana, Tsonga, Venda, Xhosa and Zulu. In this regard it is third only to Bolivia and India in number.

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Economy Rank 32nd Currency Rand (ZAR) Fiscal year Calendar year Trade organizations WTO, G-20, SACU and others Statistics GDP $277.4 billion (2009) (nominal;

32nd) $488.6 billion (2009) (PPP;

25th) GDP growth 4.6% (Q1 2010) GDP per capita $5,684 (2009) (nominal; 76th) $10,136 (2009) (PPP; 79th) GDP by sector agriculture (0.9%), industry (20.6%), services

(78.5%) Inflation (CPI) 4.6% (May 2010) Population below poverty line 50% (2000 est.) Labour force 17.32 million economically active (2009

est.) Labour force

by occupation agriculture: 9%, industry: 26%, services: 65% (2007 est.)

Unemployment 24% (2009 est.)

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External Exports $67.93 billion (2009 est.) Export goods gold, diamonds, platinum, other metals and

minerals, machinery and equipment

Main export partners Japan 11.1%, US 11.1%, Germany 8%, UK 6.8%, China 6%, Netherlands 5.2%

(2008) Imports $70.24 billion (2009 est.) Import goods machinery and equipment, chemicals,

petroleum products, scientific instruments, foodstuffs

Main import partners Germany 11.2%, China 11.1%, US 7.9%, Saudi Arabia 6.2%, Japan 5.5%, UK 4% (2008)

FDI stock$125.7 billion (31 December 2009 est.) Gross external deb t$73.84 billion (30 June 2009 est.) Public finances Public debt 35.7% of GDP (2009 est.) Revenues $74.92 billion (2009 est.) Expenses $86.26 billion (2009 est.) Economic aid ODA $19 billion, 0.2% of GDP (2004) Foreign reserves $37.41 billion (31 December 2009 est.)

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The economy of South Africa has a two tiered economy; one rivaling other developed countries and the other with only the most basic infrastructure. It is therefore a productive and industrialised economy that exhibits many characteristics associated with developing countries, including a division of labour between formal and informal sectors and an uneven distribution of wealth and income. The primary sector, based on manufacturing, services, mining, and agriculture, is well developed.

South Africa's transportation infrastructure is among the best in Africa, supporting both domestic and regional needs.

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Economic policy

South Africa has a sophisticated financial structure with the JSE Securities Exchange, a large and active stock exchange that ranks 18th in the world in terms of total market capitalisation as of March 2009.[12] The South African Reserve Bank (SARB) performs all central banking functions. The SARB is independent and operates in much the same way as Western central banks, influencing interest rates and controlling liquidity through its interest rates on funds provided to private sector banks. Quantitative credit controls and administrative control of deposit and lending rates have largely disappeared. South African banks adhere to the Bank of International Standards core standards.

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India – South Africa relations The bilateral relations between the Republic of India and

the Republic of South Africa have grown strong since the end of apartheid in South Africa in 1994. Both nations have since developed close strategic, cultural and economic ties.

India and South Africa also share an extensive energy partnership. In 2010, India imported 1.4 tonnes of South African coal making it the largest purchaser of coal from the country.

Gold bullion constitute one-third of India's imports from South Africa, while India polishes and processes diamonds from South African mines.] South Africa has promoted signing a free trade agreement with India and the Southern Africa Customs Union (SACU), which includes Botswana, Lesotho, Namibia and Swaziland along with South Africa.[4] India and South Africa have also developed military cooperation, trading arms and joint exercises and programs to train forces. South African leader Nelson Mandela was awarded the Mahatma Gandhi Peace Prize by the Indian government. Both nations have also promoted sporting ties, with the Indian national cricket team and the South Africa national cricket team frequently exchanging visits and participating in cricket tournaments hosted by either nation.

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Pharmaceutical and Medicine Manufacturing in South Africa

The country has a relatively well-developed pharmaceutical industry, comprising a complex network of pharmaceuticals manufacturers, distributors and dispensers.

Changes which have already occurred are the introduction of the new Pharmacy Act in some sectors, the introduction of free medical care to pregnant women and children under the age of six years, and a range of free primary health care services to the general population.

As membership of medical schemes has been declining in recent years, largely because medical aid rates have been increasing more rapidly than inflation, it is likely that more and more employers will contract health care services to Health Maintenance Organisations (HMO's).

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There is also likely to be increased demand for primary health care level drugs such as generic antibiotics and over-the-counter (OTC) drugs, particularly in view of the fact that a number of drugs are due to lose their patent protection.

Over the past few years, there have been a number of mergers and take-overs, as the industry has restructured to meet competitive challenges. Multinational pharmaceutical companies continue to dominate the industry .

South Africa has one of the highest rates of HIV and AIDS infections in the world, equivalent to just over 10% of the entire population. As a result, the market for antiretroviral (ARV) drugs looks set to grow, particularly as the government looks at ways to increase the supply of these drugs via the public system

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Manufacturing Although pharmaceuticals manufacturing in South Africa

is somewhat fragmented and there is only limited local production of generic active ingredients, formulation and last step synthesis is common among the local subsidiaries of multinational drug companies.

Distribution Pharmaceuticals distribution occurs through buying

groups, dispensing doctors, pharmacists with wholesale licences and wholesalers.

A number of companies, or associations of companies, have their own distribution divisions.

Dispensing Dispensing occurs via private channels, dispensing

doctors, retail pharmacies, retail chains, private and public institutions, industrial clinics, and private and government hospitals.

Key Companies A key supplier to the pharmaceutical industry is the

chemical company Protea Speciality Chemicals.

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Companies and Organisations linked to Pharmaceutical and Medicine Manufacturing in South Africa

Anchor Glass

Avi-Pharm Natal

Business Survey Company

Cipla Medpro Holdings

Cipla Medpro Holdings (Pty) Ltd

Department of Health

Diapers4africa

Geva Holdings (Pty) Ltd

Gulf Drug Company (Pty) Ltd.

Imuniti Holdings Limited

Innovative Pharmaceuticals & Chemicals Group

Marsing & Co. Africa (Pty) Ltd

Reckitt Benckiser Pharmaceuticals (Pty) Ltd

Reckitt Benckiser South Africa (Pty) Ltd

Savannah Fine Chemicals (Pty) Ltd

Vitalfarm (Pty) Ltd

Abbott Laboratories South Africa (Pty) Ltd

AC Laboratories

Adcock Ingram Consumer Products Ltd

Adcock Ingram Critical Care Ltd

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CIPLA (INDIA) Cipla, (BSE: 500087) is a prominent Indian

pharmaceutical company, best-known outside its home country for manufacturing low-cost anti-AIDS drugs for HIV-positive patients in developing countries.

Founded by Khwaja Abdul Hamied as The Chemical, Industrial & Pharmaceutical Laboratories in 1935, Cipla makes drugs to treat cardiovascular disease, arthritis, diabetes, weight control, depression and many other health conditions, and its products are distributed in more than 180 countries worldwide.

Founded 1935 Headquarters Mumbai, India Key people Y. K. Hamied (CMD), Chairman Products Pharmaceuticals and diagnostics Revenue ▲  5,624.91 crore (US$1.27 billion) (2010)

[1]

Net income ▲  1,082.59 crore (US$243.58 million) (2010)

Employees over 7,000 Website www.cipla.com

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Cipla medpro In 1992, the business Medpro Pharmaceutica / Cipla

Medpro, one of SA’s first generic medicines companies was founded.

After strategically aligning the growing business with Cipla, India’s largest pharmaceutical company, Cipla Medpro is currently the fourth largest pharmaceutical company in South Africa. 

The company offers medicines and products across a broad range of categories, including some of today’s most challenging disease categories such as cardio-respiratory, diabetes, oncology, psychiatry and HIV/Aids. Cipla Medpro's strong relationship with Cipla India and its own innovations have been key to the company's  continuously increasing market share. 

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Furthermore Cipla Medpro is the only local provider of a full spectrum of products covering the diagnostics, insulins, oral medication and Over The Counter medications for diabetes.

In December 2005, in one of the largest transactions ever undertaken in the local pharmaceutical industry, the company was listed on the JSE.

Cipla employs a sales force of 175, as well as 34 pharmacists and seven doctors within its pharma, OTC and veterinary teams.

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Listed on the Johannesburg Securities Exchange, Cipla Medpro South Africa Ltd is one of South Africa’s top ten, and fastest growing, pharmaceutical groups through its subsidiary, Cipla Medpro (Pty) Ltd.

The Group’s operations comprise two divisions:  Cape Town-based Cipla Medpro, the country’s sixth largest pharmaceutical company and provider of an extensive range of chronic medicines and OTC (Over the Counter) products to the public and private sector; and one of the first international PIC/S compliant pharmaceutical manufacturing facilities in South Africa, Cipla Medpro Manufacturing (Pty) Ltd, based in Durban, KwaZulu-Natal which also offers contract manufacturing solutions to large local and multinational pharmaceutical companies.

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Cipla Medpro –Product Offering &Pipeline . Generics:Neuropsychiatry,Cardiovascular,ARV’s,Ant

imalarials,Diabetes,NSAIDS,Respiratory and Allergy,Gynaecological etc..

OTC:Various –colds and flu,gastrointestinal,supplements etc.

Animal Health:–Cipla Vet (small animals)Cipla Agrimed (livestock and large animals)

Agriculture products:–Cipla Agricare (pesticides,herbicides and insecticides)

Diversification into Biotech products: Niche, more complex Insulins (launched August 09) Oncology (launch early 2010)

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PLACE Distribution Pharmaceuticals distribution occurs through

buying groups, dispensing doctors, pharmacists with wholesale licences and wholesalers.

A number of companies, or associations of companies, have their own distribution divisions.

Dispensing Dispensing occurs via private channels, dispensing

doctors, retail pharmacies, retail chains, private and public institutions, industrial clinics, and private and government hospitals.

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Cipla Medpro -Current Operations. National distribution network covering South

Africa and neighbouring countries – Namibia, Botswana, Swaziland &Lesotho. Distribution centres –Durbanville,Atlas Gardens: Totalling 8500m World class 4000m manufacturing facility –Cipla Medpro

Manufacturing, durban

Promotion National marketing and sales force comprising of

a team of more than 180 highly-qualified people  

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EVOLUTION & GROWTH June 2009

Company Position Ev index

Sonafi Aventis 1 104.1

Aspen pharmacaen 2 105.0

Astrazeneca 3 111.4

Cipla medpro 4 121.7

Pfizer lab 5 96.1

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SOUTH AFRICA GENERIC MARKET IS 8.1 BILLION $

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THANK YOU !