Cilip conference 2015
28
With power comes great responsibility how librarians can harness the power of social media for the benefit of its users Leo Appleton & Andy Tattersall mkhmarketing CC BY 2.0 http://bit.ly
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Transcript of Cilip conference 2015
With power comes great responsibilityhow librarians can harness the power of social media for the benefit of its users
Leo Appleton & Andy Tattersall MmIT Special Interest Group mkhmarketing CC BY 2.0 http://bit.ly/1dfjlZs
“All mankind is divided into three classes: those that are immovable, those that are movable, and those that move. ”
Benjamin Franklin Image © CC BY Hey tiffanyhttp://bit.ly/1ROwvvO
Chris Lott CC BY 2.0 http://bit.ly/1KfOolg
Marketing and promoting library services using social media
Jason Howle CC BY 2.0 http://bit.ly/1FnI9IN
https://twitter.com/UAL_Libraries
http://scharrlibrary.blogspot.co.uk/
Social Media as an enquiry service
https://twitter.com/bengoldacre/status/361939461241708544 [Last Accessed 20/3/2015]
Using social media for research
astrononmy_blog CC BY-NC-SA 2.0 http://bit.ly/1IHh3iC
Collaborate live on your paper
http://onlinelibrary.wiley.com/doi/10.1111/hir.12033/abstract
http://bit.ly/18hCZRs
mkhmarketing CC BY 2.0 http://bit.ly/1HnnUum
Social media for professional development
Social Networks are:
It’s not what you know, but who you know+
It’s what they know as well
= Social Capital
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Blog about what you know
Altmetrics and measuring impact
AJC ajcann.wordpress.com CC BY-SA 2.0 http://bit.ly/1B7w3ORs
Current Analytics3 first author papers in social sciences
Cited once each :-(
Asked for copies a few times via RG
New Analytics(alternative indicators)
31 Mendeley ReadersStaff page - about 450 unique page views a yearTwitter - 1179 followers (I follow 918)LSE Impact Blog - 5 posts - 9620 views (1223 Tweets)Slideshare 22,900 viewsThe Conversation - 4 posts - 22,261 viewsYouTube 43,100 views (21,000 approx mine)Google+ 113,000 profile viewsScHARR Library Blog 130,000 views (46k from U.S)Twitter Retweet (potential reach in last 2 months) 453,000Twitter Mention (potential reach in last 2 months 1,000,6000 (via Sumall)
Image © CC BY Marfis77http://bit.ly/1xuiRUY
Learning technologists, teachers and lecturers think of the pedagogy when employing new technologies.What do researchers do?
Development of altmetrics (alternative indicators)
● To complement, not replace traditional metrics
● Help people understand how research is being received and used, and
by who
● Not intended as an indicator of quality
● Can help provide further evidence of engagement and ‘societal impact’
● Give credit for research outputs other than articles
The dissemination and communication of research is changing
Presentations and seminars
Funding and ethics applications
Academic books
Journal articles and posters
Term papers and essays
Meetings and conferences
Correspondence
Open access
Supplementary data
Online reference managers
Press
Post-publication peer-review
Social media
Blogs
Altmetrics in a nutshell
Image © CC BY Ian D. Keatinghttp://bit.ly/1GbMv6C
Thank you
@leoappleton@andy_tattersall
