Social Media – love it or hate it, we need it LAI/CILIP Ireland Conference 2012 Phil Bradley.
Transcript of Social Media – love it or hate it, we need it LAI/CILIP Ireland Conference 2012 Phil Bradley.
Social Media – love it or hate it, we need it
LAI/CILIP Ireland Conference 2012Phil Bradley
What is social media?
User generated content
Tom Cunniff http://bit.ly/IKL3ZZ
In practice:
“We don’t have a choice on whether we DO social media, the question is how well we DO it”– Erik Qualman (Author of Socialnomics)
A day in the life of the Internet
What does this mean for search?
Google and social media
People matter!
Bing
Blekko
Other social media engines
http://soshable.com
What happens in Facebook stays in Facebook
What happens on Google...
http://www.businessweek.com/articles/2012-03-28/facebook-delves-deeper-into-search
Meanwhile...
http://thepoliticalcarnival.net/2012/03/02/friday-links-96/twitter-logo-4/
News curation apps
Less search, more finding
http://www.envano.com/blog/wp-content/uploads/search-engine-optimization1.jpg
In summary
• Social results (that’s you!) are becoming more important
• You can affect rankings• Go to where the conversations are• Websites less valuable as time goes on• People ask people they know• It’s all just information!
http://www.flickr.com/photos/verbeeldingskr8/3638834128/
Thank you!
• Email: [email protected]• Web: www.philb.com • Blog: www.philbradley.typepad.com • Twitter: @philbradley