CIIC Media Coverage Report April, 2012 Clip #1 Music Industry News Network (Mi2n) - website 01, April http://www.mi2n.com/press.php3?press_nb=152706 Minister Praises Innovative Music Industry Program Federal Minister for the Arts, the Hon. Simon Crean MP, announced the 15 music industry entrepreneurs as finalists for a new music industry program, led by the Australian Government and the Australian music industry. The music enterprise investment program GENERATE will invest in original, innovative ideas and business models involving Australian music, providing business-development knowledge, skills and expert mentoring support, alongside access to seed investment of up to $30,000 per business. Final investment amounts for each applicant will be announced in May. The Australian Government has provided funding to the Creative Industries Innovation Centre (CIIC) which is delivering GENERATE in partnership with the Australasian Performing Right Association (APRA|AMCOS), and supported by the Australian Music Industry Network (AMIN). During his visit to the APRA|AMCOS Sydney offices, Mr Crean said, "This investment by the Australian Government is a new model of cultural support based on building the capability of the next generation of songwriters, composers, bands, music managers and publishers – and I want to thank everyone involved for making it such a success." Creative Industries Innovation Centre Director Lisa Colley said, "GENERATE demonstrates the importance for creative enterprises to understand the business of creativity by honing business models and understanding their market. The CIIC is pleased to have supported 139 businesses nationally through GENERATE to gain greater business skills and congratulate the 15 finalists. APRA|AMCOS CEO Brett Cottle said that APRA|AMCOS was pleased to see the music industry and the Australian Government were working together to invest where it counts – in the businesses of the future. "The 15 successful GENERATE applicants were chosen for their innovative and promising ideas and visions for the future," Mr Cottle said. "GENERATE will be investing in businesses which operate in all areas of the music industry, including licencing, export markets, ATSI, skills and talent development andthe digital realm, "GENERATE displays forward-thinking on behalf of the Government and is a testament to our joint confidence in the next generation of music business entrepreneurs," Mr Cottle said. "APRA is totally committed to this enterprise and grateful for the opportunities it will bring to the wider music community." Successful GENERATE applicant Claire Collins of Bossy Music said that being involved in the program had already been very useful on several levels. "Whatever the outcome, my participation in the Generate program has proved to be extremely valuable as it has helped me articulate my business goals, strengths and weaknesses and think about it in a really strategic way," Ms Collins said. "Since the initial stage of the process, I have implemented several ideas that are a direct result of my involvement in the program that have had a very real impact on the development of my business ." Clip #2 The Music.com.au 04, April http://themusic.com.au/news/all/2012/04/04/melba-funding-scandal/#.T4N3I0okzZI

Funding Scandal: 'Don't Fight Classical' As outrage over Government funding to classical music spreads, stakeholders say classical music isn’t the enemy. Yesterday Your Daily SPA broke the story of the outrage from the contemporary music sector over the millions of dollars in funding given to classical music, in particular Melbourne label Melba. The story has thrust discussion of the National Cultural Policy, which is still being developed by Federal Arts Minister Simon Crean, back into the spotlight. Today Nick O’Byrne, General Manager of the Australian

Independent Records Label Association [AIR], who has been a long-time campaigner for further recognition of contemporary music in Australia told Your Daily SPA that the issue wasn’t so much about classical versus contemporary, but rather a transparency of Government funding. The funding for Melba (which started with $5 million in 2004 and most recently involved $750,000 in 2011, a year in which they released just three albums) is believed to have come from outside the standard Australia Council pathways for acquiring funding. It has been claimed that by going straight to then-treasurer Peter Costello in 2004 with the aid of influential ambassadors, they’ve also managed to remove themselves from the peer-review systems in place. O’Byrne wants to ensure that the Australia Council is not undermined because of the scandal. He said it was important that music stakeholders “don’t make this debate about classical music versus contemporary music. That’s not the point. In fact, it’s undeniable that some of Melba’s projects do have serious cultural significance.” O’Bryne, through AIR, have, like a number of other music industry stakeholders and representatives made submissions to Minister Crean’s office regarding the National Cultural Policy. When – or if – finalised, it will be the first time Australia has had such a policy in 20 years. And with recent studies valuing live music – particularly smaller indie gigs – in the billions of dollars, it is hoped that funding will flow through to other sectors. But today O’Byrne warned that if Melba is to have its funding redistributed, there’s no guarantee that it will stay in the arts. “I want to make sure that the $1-$2 million potentially going to Melba isn’t put in the ‘too-hard basket’ as we head towards a brutal federal budget where the government is mercilessly cutting to ensure they arrive at surplus. It’s important this money stays within the arts funding system and is just re-distributed.” He also said that despite Melba’s shallow release output last year (which equated to 250,000 per album), “The Australia Council’s funding should not always be based on how many sales you make. “This said, personally I’d love to see more Australia Council money being spent on the intersection of culture and commerce. Investing in organisations and businesses so that they may increase their capacity for continued support of the arts.” Pictured: Federal Minister Simon Crean meeting members of the contemporary music industry at the Generate announcement last week. Pic by Matt Barber Clip #3 AGDA - website April http://events.agda.com.au/calendar/782/creative-industries-innovation-centre%27s-biztro-consultation---june/module/default Creative Industries Innovation Centre's Biztro Consultation - June (WA)

The Creative Industries Innovation Centre's Biztro consultation is all-you-can-digest business advice in 60 minutes. Get ready to discover the recipes for business success. Micro and small businesses operating in the creative field can now discuss their challenges in a free 1hour session with a CIIC Business Adviser, in most capital cities and a small selection of regional locations around Australia. The CIIC Biztro is an initiative of the Creative Industries Innovation Centre (CIIC). Aspects of your business that you may choose to discuss include strategic planning, finances, human resources, marketing and intellectual property among others. Find out more about our CIIC Business Advisers here. The Metropolitan Biztro is available in Sydney, Melbourne, Brisbane, Adelaide and Perth. Five consultations are held in each of these cities, on the last Friday of every month. The Regional Biztro is available in a variety of regional areas around Australia as one-off visits (please note these are not held as regularly as the Metropolitan sessions). How to register (for both Regional & Metropolitan Biztro) 1. Join the Network on Creativeinnovation 2. Log in as a Creativeinnovation member 3. Register for a CIIC Biztro session in your State/Territory Metropolitan Biztro consultations - Website registration is available 3 months in advance. 2012 Session dates: Friday March 30 / Friday April 27 / Friday May 25 / Friday June 29 / Friday July 27 / Friday August 31 / Friday September 28 / Friday October 26 / Friday November 30 Regional Biztro consultations Website registration is available 2 weeks in advance. Regional Biztro's are delivered in partnership with local organisations, on a bespoke basis. If regional areas are scheduled, these will appear in the State/Territory drop down box. More information CIIC Venue Map Perth Clip #4 DIA - website April http://www.dia.org.au/index.cfm?event=662&id=4 The ‘Design Integration Pilot’ aims to prove the value of design to Australian business Supported by Inlite

Wendy Were from the Creative Industries Innovation Centre (CIIC) will be giving a presentation and discussion about the ‘Design Integration Pilot’ a one year programme designed to educate Australian business manufacturers about the vital role that design has to play in ensuring their long term viability. Modeled on design integration programs in NZ and the UK, the pilot has two key goals: to transform Australian manufacturers into being more innovative and profitable through enhanced design capability, and to arm designers with the skills required to work with industry as business strategists. For many manufacturers, it will require a complete cultural transformation and an entirely new way of thinking

about their business strategy. Date: 6:00pm – Monday, 23 April 2012 Venue: Inlite Showroom,15-17 Old Aberdeen Place, West Perth Website:: http://www.creativeinnovation.net.au/index.html

Clip #5 Arts Hub - website 03 April http://www.artshub.com.au/au/news-article/news/arts/15-finalists-to-generate-australian-music-188523 15 finalists to GENERATE Australian music

GENERATE, a new national music enterprise investment program, has selected its 15 finalists to receive support and funding for their future in the music industry. Simon Crean MP, the Federal Minister for the Arts, announced the winners last week. During his visit to the APRA|AMCOS Sydney offices, Mr Crean said; “This investment by the Australian Government is a new model of cultural support based on building the capability of the next generation of songwriters, composers, bands, music managers and publishers – and I want to thank everyone involved for making it such a success.”

The music enterprise investment program GENERATE will invest in original, innovative ideas and business models involving Australian music, providing business-development knowledge, skills and expert mentoring support, alongside access to seed investment of up to $30,000 per business. Investment is in businesses operating in all areas of the music industry, including licensing, export markets, ATSI, skills and talent development and the digital realm. The 15 GENERATE finalists are: • Stephen Green – SGC Media • Fred (Feleti) Leone – Impossible Odds Records • Rosco Stewart – Synch My Track • Julia Wilson – Rice is Nice • Tim Byrne – KISS FM • Ajax McKerral - Nuttify • Jen Cloher – I Manage My Music • Nick Wallberg – Tram Sessions Inc • Tom Armstrong – Infusion • Claire Collins – Bossy Music • Craig May – Create Control • Glenn Dickie – Stage Mothers • Jai Al-Attas – ZAPPP • Larry Heath – AU Review • Marshall Cullen - Soundslikecafe Final investment amounts for each applicant will be announced in May. Successful GENERATE applicant Claire Collins of Bossy Music said that being involved in the program had already been very useful on several levels. “Whatever the outcome, my participation in the Generate program has proved to be extremely valuable as it has helped me articulate my business goals, strengths and weaknesses and think about it in a really strategic way,” Ms Collins said. Brett Cottle, CEO of APRA|AMCOS, congratulated the finalists and spoke of his hope to see the pilot program succeed in improving and enriching Australia’s music industry with new ideas and businesses. “The 15 successful GENERATE applicants were chosen for their innovative and promising ideas and visions for the future.' “GENERATE demonstrates the importance for creative enterprises to understand the business of creativity by honing business models and understanding their market," said Lisa Colley, the Director of Creative Industries Innovation Centre, a business resource and networking tool that is made available to creative entrepreneurs. "The CIIC is pleased to have supported 139 businesses nationally through GENERATE to gain greater business skills and congratulate the 15 finalists.”

”GENERATE displays forward-thinking on behalf of the Government and is a testament to our joint confidence in the next generation of music business entrepreneurs,” said Mr Cottle. GENERATE is a Creative Industries Innovation Centre (CIIC) program launched in 2011, that is funded by the Australian Government, with support from the Australasian Performing Rights Association (APRA|AMCOS) and Australian Music Industry Network (AMIN). Clip #6 World Public Relations Forum - pdf April www.worldprforum.com/files/pdf/wprf12_sponsorship-and-exhibition-prospectus_FINAL.pdf

Clip #7 ABC Goldfields - online 19 April http://blogs.abc.net.au/wa/2012/04/create-and-innovate.html?site=goldfields&program=goldfields_esperance_mornings Mornings with Lorraine Horsley 10:00am - 12:00pm Create and Innovate! What do you think about when you think about creativity and innovation? Being creative is a distinctly human pursuit and this week is World Creativity and Innovation Week. I spoke this morning with a very creative man. Hael Kobayashi is currently the Executive Director Creative Innovation at the University of Technology in Sydney and has an impressive CV when it comes to creativity. Play audio file Clip #8 Cultural Label - online 29 April http://www.slideshare.net/pozzer77/culturelabel-ciic CultureLabel was invited to speak at a CIIC Conference in April 2012 in Tasmania, Australia. More information on some of the projects can be found at www.CultureLabel.com/agency. The presentation can be viewed here. Clip #9 Music Victoria - online 02 April http://www.musicvictoria.com.au/news/story/10173

Generate project finalists announced Federal Minister for the Arts, the Hon. Simon Crean MP, announced the 15 music industry entrepreneurs as finalists for a new music industry program, led by the Australian Government and the Australian music industry. The music enterprise investment program GENERATE will invest in original, innovative ideas and business models involving Australian music, providing business-development knowledge, skills and expert mentoring support, alongside access to seed investment of up to $30,000 per business. Final investment amounts for each applicant will be announced in May. The Australian Government has provided funding to the Creative Industries Innovation Centre (CIIC) which is delivering GENERATE in partnership with the Australasian Performing Right Association (APRA|AMCOS), and supported by the Australian Music Industry Network (AMIN). Mr Crean said, “This investment by the Australian Government is a new model of cultural support based on building the capability of the next generation of songwriters, composers, bands, music managers and publishers – and I want to thank everyone involved for making it such a success.” Creative Industries Innovation Centre Director Lisa Colley said, “GENERATE demonstrates the importance for creative enterprises to understand the business of creativity by honing business models and understanding their market. The CIIC is pleased to have supported 139 businesses nationally through GENERATE to gain greater business skills and congratulate the 15 finalists. APRA|AMCOS CEO Brett Cottle said that APRA|AMCOS was pleased to see the music industry and the Australian Government were working together to invest where it counts – in the businesses of the future. “The 15 successful GENERATE applicants were chosen for their innovative and promising ideas and visions for the future,” Mr Cottle said. “GENERATE will be investing in businesses which operate in all areas of the music industry, including licencing, export markets, ATSI, skills and talent development andthe digital realm, ”GENERATE displays forward-thinking on behalf of the Government and is a testament to our joint confidence in the next generation of music business entrepreneurs,” Mr Cottle said. “APRA is totally committed to this enterprise and grateful for the opportunities it will bring to the wider music community.” Congratulations to the successful Victorian participants: Tim Byrne – KISS FM GENERATE will help KISS FM establish new markets within the Dance Music, DJ, Funk and Electronic sectors. It is looking to develop skills and review its business planning in order to deliver more music nationally via radio and online and increase market share Ajax McKerral - Nuttify GENERATE will help develop Playmusic as a platform for Social Music education - creating apps for learning music using new technology Jen Cloher – I Manage My Music GENERATE will help develop a company providing skills development and education for self managed artists. GENERATE will support monitising current opportunities and business planning Nick Wallberg – Tram Sessions Inc GENERATE will help Tram Sessions develop a unique Victorian Tourism and Live Music opportunity. GENERATE will support the skills development and key investment needs of this boutique opportunity to create and publish content and promote music as cultural tourism The 15 successful GENERATE applicants are: • Stephen Green – SGC Media • Fred (Feleti) Leone – Impossible Odds Records

• Rosco Stewart – Synch My Track • Julia Wilson – Rice is Nice • Tim Byrne – KISS FM • Ajax McKerral - Nuttify • Jen Cloher – I Manage My Music • Nick Wallberg – Tram Sessions Inc • Tom Armstrong – Infusion • Claire Collins – Bossy Music • Craig May – Create Control • Glenn Dickie – Stage Mothers • Jai Al-Attas – ZAPPP • Larry Heath – AU Review • Marshall Cullen - Soundslikecafe About GENERATE Partners: - The Creative Industries Innovation Centre (CIIC) supports the business of creative enterprise. It is part of the Australian Government’s Enterprise Connect program and supported by the University of Technology, Sydney, has provided business development support to over 400 creative enterprises over the past 2 years. www.creativeinnovation.net.au - The Australian Performing Right Association (APRA) has over 80,000 songwriter, composer and publisher members and is uniquely positioned to facilitate industry network development, provide professional expertise and offer matched investment funding. www.apra-amcos.com.au - The Australian Music Industry Network (AMIN) is the national body representing the peak contemporary music associations in each state and territory. AMIN exists to provide platform for advocacy and representation of the needs of its members. www.amin.org.au Clip #10 The Brag Issue #456 01 April http://issuu.com/skb1969/docs/brag_456

Clip #11 Architecture AU - online 23 April http://architectureau.com/calendar/talk/the-value-of-design-creative-industries-innovation-centre-ciic-presentation/ The Value of Design: Creative Industries Innovation Centre (CIIC) Presentation

Wendy Were from the Creative Industries Innovation Centre (CIIC) will give a presentation and discussion about the Design Integration Pilot a one year program designed to educate Australian business manufacturers about the vital role that design has to play in ensuring their long term viability. Modeled on design integration programs in NZ and the UK, the pilot has two key goals: to transform Australian manufacturers into being more innovative and profitable through enhanced design capability, and to arm designers with the skills required to work with industry as business strategists. For many manufacturers, it will require a complete cultural

transformation and an entirely new way of thinking about their business strategy. The presentation will start at 6.00 pm on 23 April. Clip #12 UTS Library - online 30 April http://www.lib.uts.edu.au/news/18702/innovation-and-creativity-talk-it-forum Innovation and Creativity - Talk it Up! Forum

UTS Library will be hosting an exciting Talk It Up! Forum - Innovation and Creativity, on Wednesday, 2 May at 1pm. Sydney is emerging as the hub for creative industries and innovation. We are familiar with the terms innovation and creativity but what do they really mean? And how does that translate to educating Australia's future generations as well as preparing them for positions as global leaders.

What role will libraries like UTS Library play in establishing an environment conducive to inspiring innovation and creativity?

A panel discussion investigating the current climate and exploring future possibilities will be lead by Hael Kobayashi, Mal Booth and Chris Gaul.

Hael Kobayashi is the Associate Director, Creative Industries Innovation Centre and the Executive Director, Creative Innovation at UTS. He has more than 30 years' experience in film, digital and new media, design and performing arts, and has held senior management roles with Lucasfilm's Industrial Light + Magic and DreamWorks Animation. He was a producer for Animal Logic for the Oscar winning film, Happy Feet. For the past seven years Hael has worked with government, education and industry leaders in North America, Europe, Asia and Australia to develop and implement creative economy strategies.

Mal Booth has been acting University Librarian since July 2011. He leads the management team at UTS Library and is responsible for planning the future Library as one of the major projects in the UTS Campus Master Plan. He was formerly Head of the Research Centre at the Australian War Memorial and responsible for its library, archive and the Memorial's web strategy. From 2006 to 2008 he curated the Lawrence of Arabia & the Light Horse exhibition combining the physical exhibition and curator-led tours with a dynamic online presence via a blog and digitised war diaries from the Australian Light Horse. In late 2008 he made the first curatorial visit to a war zone by one of the Memorial's librarian/archivists to identify, record and collect records of war from Australian forces before they withdrew from Iraq.

Chris Gaul is a Sydney-based designer and artist who works with everyday objects to create moments of mindfulness in everyday life. Chris studied Visual Communication Design and International Studies at UTS, graduating with first class honors. As a visual designer, Chris has worked with government, commercial and

cultural groups, including the Sydney Symphony Orchestra, WWF International, the City of Sydney and the Garvan Institute of Medical Research. His work has been exhibited at the Art Gallery of NSW, The Brooklyn Museum in New York and work from his recent project 'The Art of Everyday Things' was exhibited as part of Sydney Design 2011. He currently teaches in the UTS School of Design and is the UTS Library - Artist in Residence.

DATE: Wednesday, 2 May TIME: 1pm - 2pm VENUE: Learning Commons, Level 3, City Campus Library. Clip #13 Geelong Chamber of Commerce – online pdf April http://www.geelongchamber.com.au/app_cmslib/media/lib/1203/m21541_v1_ciic%20biztro%20geelong%20flyer.pdf << CIIC Biztro Flyer with Judith Bennett>> Clip #14 The AU Review – online 05 April http://www.theaureview.com/news/the-state-of-affairs-–-latest-music-industry-news-thursday-5th-april-2012 ‘GENERATE’ MASTER CLASS FOR ENTREPRENEURS IN THE MUSIC INDUSTRY Created in 2011, Generate aims at testing “new and innovative business models for supporting creative enterprise”, essentially the Federal Government’s in a new program that will assist in building the capabilities of upcoming musicians, music managers and publishers, and composers. To establish the program the Australian Government allocated $250,000 to the Creative Industries Innovation Centre (CIIC), part of the Government’s Enterprise Connect Program supported by UTS. APRA and AMIN are partners in the project, with APRA contributing $150,000. The successful music enterprises who have been selected include: Ajax McKerral – music education via phone apps/social media Claire Collins – Business planning for management and PR Craig May – Business development skills for new music label Fred Leone – Business planning for Aboriginal and Torres Strait Islander (ATSI) owned and managed music label Glenn Dickie – International export and marketing management Jai Al-Attas – Subscriptions apps and desktop devices for artists Jen Cloher – Skills and education for self managed artists Julia Wilson – Independent label and music export Tim Byrne – Dance, electronic and funk music broadcasting Larry Heath – Music news and cross platform media campaigns Marshall Cullen – New media marketing and consumer development Nick Wallberg – Live music and cultural tourism Rosco Stewart – Licensing to recognise Australian music internationally Stephen Green – International marketing of Australian music Tom Armstrong – Interactive media and live music Clip #15 AGDA – online April http://events.agda.com.au/calendar/index/month/4/year/2012

Clip #16 Arts@work’s e-newsletter April The Digital Marketplace

Tasmania’s small to medium creative enterprises and cultural organisations are encouraged to attend the Creative Industries Innovation Centre's Digital Marketplace pilot program in Hobart on Thursday 26 April 2012.

This full day pilot program is aimed at cultural and creative enterprises with an existing online presence, who are looking to advance their understanding of their customers, digital marketing strategies and how they can be used to reach new markets, develop new business models or refine their existing business model.

To RSVP please contact bea.harrison@uts.edu.au / 02 8217 5004.

For more information on The Digital Marketplace, visit: www.creativeinnovation.net.au