Christopher Allen's presentation at eComm 2008
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iPhone Update Christopher Allen - [email protected]
Transcript of Christopher Allen's presentation at eComm 2008
iPhone UpdateChristopher Allen - [email protected]
iPhone Today
In 9 months iPhone has 28% of US smartphone marketBlackberry 41%Palm 9%Motorola 7%Other 15%
iPhone has 71% of US mobile internet usagePocket IE 12%Palm 9%Other 9%
Thousands of iPhone optimized web-based appsNow users can "bookmark" web-pages as icons on home screen
iPhone in Enterprise
The iPhone has been less successful in EnterpriseHowever, major new features for Enterprise have been added for June release:
Push emailPush calendarPush contactsGlobal address listCisco IPsec VPNCertificates and IdentitiesWPA2 / 802.1xEnforced security policiesDevice configurationRemote wipeActive Sync and Microsoft Exchange support
The Active Sync support is a threat to RIM/Blackberry
iPhone SDK
A native code SDK was released last weekDevelopment only on Intel Macs, using Leopard (10.5)
Firmware v2.0, with support for SDK and new Enterprise features will be available JuneSDK is free
However, you can only test on emulator$99 for code signing to test on iPhone or iPod Touch
Same APIs and Tools as used by AppleIncludes Access to:
3D Graphic HardwareLocation InformationAccelerometeriPhone's Media Capabilities
iPhone SDK Details
Cocoa TouchMulti-touch events, Multi-touch controls, Acceleromter, View Hierarchy, Localization,Alerts, Web View, People Picker, Image Picker, Camera
MediaCore Audio, OpenAL, Audio Mixing, Audio Recording, Video Playback, JPG, PNG, TIFF, PDS Quartz, Core Animation, Embedded OpenGL
Core ServicesCollections, Address Book, Networking, File access, SQLite, Core Location, Net ServicesThreading, Preferences, URL utilities
Core OSOS X Kernel, BSD TCP/IP, Sockets, Power Management, Keychain, Certificates, File System, Lib System, Security, Bonjour
iPhone Apps Business Model
Developers distribute exclusively via iPhone Apps Store Costs developers $99 for code signing70% of revenues to Developer, no fees
Free apps are allowedApps must be approved by Apple
No SIM unlockingNo malicious or illegal appsNo phishing or privacy violating appsNo bandwidth hogsNo pornNo VoIP via EDGE (WiFi ok)May not install executable codeUse only Apple APIsMust comply to Apple's Human Interface GuidelinesApple reserves right to prohibit "unforseen" problems apps
iPhone Apps Open Questions
Just how restrictive will Apple be about distribution?iPhone guidelines require apps to terminate on phone call and not go into background. No real IM?No installation of executables means no Java, no Flash, no Silverlight, no third-party browsers (javascript).
Unknown if we can install new media codecsNo divx?No flv?
Unknown if we can have access to BluetoothNo external keyboards?No internet tethering?No stereo headphones?
Future of iPhone
Kleiner Perkins establishing $100M "iFund"The iPhone has huge brand recognitionAlso huge satisfaction - 59% "very satisfied"
vs.47% RIM/Blackberry, 40% Nokia, 30% Samsugn, 25% Motoroloa, 10% Palm
iPod Touch offers even larger market for developer appsRoughly quarterly upgrades to iPhone firmware forces other smart phone vendors to rethink strategiesiPhone shows that good design wins70% to developers breaks large fees by carriers for appsiTunes App Store makes "micropayments" possible3G iPhone probably by end of year
Christopher [email protected]
