Christophe Ramstein - Presentation at Emerging Communications Conference & Awards (eComm 2011)

© 2011 Immersion Corporation–Confidential

Haptics for a more Instinctual Mobile UXChristophe Ramstein, CTO

June 27, 2011, San Francisco


“Touch is our first language. Long before we can see an image, smell an odor, taste a flavor, or hear a sound, we experience others and ourselves through touch”

- Montagu 1971


Touch sensation is considered the most important modality when playing musical instruments.


Touch is our only reciprocal sense. We cannot touch another without being touched ourselves.


Major Paradigm Shift in the Digital UX

•Proliferation of touch panels and motion sensors

•Replacing pointing devices with finger and body motion

•More intuitive

•Reduced learning

•More engaging and fun6


Touch Panel Market

Total touch screen module revenue will grow from $4.3 billion in 2009 to nearly $14 billion by 2016 [CAGR 18%]

Mobile phones are the biggest application for touch screens in terms of units

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Source: Display Search Touch Panel Market Analysis 2010

Annual Report


“Touch is our reciprocal channel…”Must Add Touch Feedback to Touch Sensors

Add haptics to Natural Gesture

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The Skin - a Vital Organ and Rich SensorSignal pressure, vibration, deformation, contact, temperature

“Skin is the most important organ of the human system. A human being cannot survive without the physical and behavioral functions performed by the skin”

- Bowlby, 1952; Harlow, 1971

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Touch Perception – Viewed from The BrainThe Homunculus shows the relative size of the somato-

sensory and motor brain functions devoted to various body parts

Human Brain

Homunculus

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© 2011 Immersion Corporation–Confidential 11

Meet our Customer!


Why Touch Feedback [Haptics]?Create the Ultimate UX

Touch is our reciprocal sense!

Gaming and alerts feel better with

haptics

Touchscreen usability

Imprecise, visual occlusion, no

physical feedback, no life

Haptics reinforces non-

verbal and emotional

communicationHaptics

reinforces physical

metaphors


Immersion Solution to Create Touch Feedback

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TouchSense™ and MOTIV™

Piezo

Integrated or Separate

Tactile FeedbackActuation

Touch Location Touch Screen

ControllerHost or

Embedded Application

Touch Location

(Digital)

LRAs/ERMs

Selected Tactile Effect

TouchSensePlayer

Effects

Future actuators…

MOTIV™Platform


TouchSense™ Solutions

No HapticsSimple Haptics

ERM

TS3000 Advanced Haptics

ERM/LRA

TS5000 HD Haptics Piezo/EAP

No value Low value Medium value High value

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Why HD Haptics [TS5000]?– Go from vibrations to HD tactile experience– Consumer study for HD haptics

Measure user preferences

Interview 210 consumers

– Key study conclusions 90% of users would want HD haptics

Haptics improves the UX

95% of users found next-gen apps highly valuable

The ability to customize with haptics is important


MOTIV™ – Haptic Platform for Android

Simple to integrate with

MOTIV™ SDK

Native apps and widgets automatically enabled with MOTIV™

Integrator

Easy to configure!

Reverb™ Automatically converts audio track to haptics


Toshiba Libretto

Samsung Galaxy

Haptic Products in the CE Market

Nokia N8

LG Haptics

Lexus FX350 Joystick

TS2000/TS3000(250M TS devices to date)

Automotive

Gaming

Sony PS2 xBox 360

MOTIV™and

TS5000 (HD)

Coming soon!

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Haptics is Getting Hot!

TouchSense™ in over 250M phones; 21% of all touchscreen handsets in 2010

IMS Research’s latest report estimates that by 2016 63% of the touch screen mobile phone market will have haptics

– Over 677M devices by 2016!

MOTIV™ launched at MWC 2011

– Application developers launching apps designed with MOTIV SDK today

HD haptics shows great value to the end user

HD haptics hardware available in the market over the next 6-12 months

… Be part of the haptic wave!


“Touch comes before sight, and before speech. It is the first language and the last, and it always tells the truth.”

—Margaret Atwood

Christophe Ramstein - Presentation at Emerging Communications Conference & Awards (eComm 2011)

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Transcript of Christophe Ramstein - Presentation at Emerging Communications Conference & Awards (eComm 2011)