Presenting America’s NewestExclusive “ Branded Entertainment” Property

For Christmas 2011 - 2015

ChristmasThe Big Idea

Presenting America’s Newest Exclusive “ Branded Entertainment” Property For Christmas 2011 - 2015

Christmas

The Big IdeaNow More Than Ever Brands Need Entertainment Vehicles

To Carry Them Into The Hearts Of Their Customers

“Let Christmas Build Your Business”Christmas 2011 - 2015

Christmas

The Big IdeaBranded Entertainment + Social Engagement

= Social Entertainment Marketing

Presenting America’s NewestExclusive “ Branded Entertainment”

PropertyFor Christmas 2011 - 2015

Custom Branded for

Hersheys®Hersheys®

SEIZE AND BUILD CUSTOMER LOYALTY & MARKET SHAREFORGENERATIONS TO COME

SCHEDULED FOR 2011 - 20151) Network Specials

2) Social Engagement & Networking3) Peak Of Your Greatest Selling Season

4) Exclusive Promotions – Television & Radio5) “12 New Songs For Christmas” - Exclusive Rights

6) Classic Americana – “The Christmas We All Remember”7) North American Merchandising & Screen Rights

8) Indelibly Marries Your Brand To “Christmas”9) Prime Sponsorship Available

10) Broad Demographics

Custom Brandedfor Hershey’s®

Presenting America’s Newest Exclusive “ Branded Entertainment” Property For Christmas 2011 - 2015

1. Network Specials – Brand Sponsored broadcasts will be viewed on national networks for years to come – beginning in 2011

2. Social Engagement & Networking - Foster internet conversation and involvement centered around your brand property – engage consumers with unique interactive offers and promotions.

3. Peak Of Your Greatest Selling Season – “Christmas Once Upon A Time” promotions begin Thanksgiving weekend and run through Christmas night.

4. Exclusive Promotions – Television & Radio - Brand-sponsored broadcasts feature your brand exclusively in “prime sponsor” position.

5. “12 New Songs For Christmas” - Exclusive Marketing Rights - Unique promotional rights and revenue-generating opportunities available from special packaging options.

6. Classic Americana – “The Christmas We All Remember” - As American as Norman Rockwell with vast audience appeal – updated for today

7. North American Merchandising & Screen Rights - Rights to key revenue generating merchandising with exclusive rights available on a) Ornaments b)Christmas Cards (series) c)Songs & Broadcast Promotions d)Books & Magazines e)Screen Rights (treatments & scripts in development), etc.

8. Indelibly Marries Your Brand To “Christmas” - The perfect marriage of your brand with the warmest, most loved American holiday season.

9. Prime Sponsorship Available - USAgency will work exclusively with your brand as prime sponsor.10. Broad Demographics - Associates your brand with powerful holiday themes across the entire range of

American markets – during the strongest retail period of the year.

“Celebrate The Holidays With Hershey’s!”

Remember Your Own“Christmas Once Upon A Time”

Christmas MemoriesON-PAK OFFERS FSI’s

EXPERIENCED BRAND MANAGEMENT

Sara Lee Butter-Krust

Presenting America’s NewestExclusive “ Branded Entertainment” Property

For Christmas 2011 - 2015

Holsum Butter-Krust

PPG

Superior Walls

Pennsylvania HouseDivision of General Mills

Willits Worldwide

AvisAmerica Clean Burn

Presenting America’s Newest Exclusive “ Branded Entertainment” Property For Christmas 2011 - 2015

ChristmasThe Big Idea

Now More Than EverBrands Need Entertainment Vehicles

To Carry Them Into The HeartsOf Their Customers

www.ChristmasOnceUponATime.com1-800-USAGENCY