Christina Rawlins
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Christina Rawlins Project Director SLA Conference June 15, 2011 Mad Men and Women of Advertising Research
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Mad Men and Women of Advertising Research. Christina Rawlins. Project Director. SLA Conference June 15, 2011. 3 Favorite Resources for Brand Marketing and Advertising Research. Features: Consumer Packaged Goods Product Successes Shopper Behavior Retail Strategies. symphonyiri.com. - PowerPoint PPT Presentation
Transcript of Christina Rawlins
Christina RawlinsProject Director
SLA Conference June 15, 2011
Mad Men and Women of Advertising Research
3 Favorite Resources for Brand Marketing and Advertising Research
Features:
•Consumer Packaged Goods•Product Successes•Shopper Behavior•Retail Strategies
symphonyiri.com
Insights: Publications and Reports
New Product Pacesetters
State of the Snack Industry
www.mediapost.com
Features:•Over 50 media, marketing and advertising publications, blogs and e-newsletters.
•Keep up to date on 3 key areas: Online, Media and Marketing or try niche areas like online video.
•Mediapost also publishes research reports and hosts conferences and award shows including the appy awards.
Marketing Daily, Accounts on the Move
Out to Launch: Brands getting frisky
Captain Morgan Rum
AARP – Betty White
VidBlog
RSS Feeds
Features:
•Global Brands•Brand Design Case Studies•Opinion Pieces•Searchable by industry, segment and brand
popsop.com
Case Studies
Weekly Review
Advanced Searching
3 Favorite Resources for Brand Marketing and Advertising Research
symphony iri.com
www.mediapost.com
pospsop.com
