Christina Brimage Partner Manager HealthdirectAustralia...Summary –and keep us posted • Metadata...
Transcript of Christina Brimage Partner Manager HealthdirectAustralia...Summary –and keep us posted • Metadata...
ChristinaBrimagePartnerManagerHealthdirect Australia
LeveragingPartnership
Reciprocal relationship• Recognition as a trusted source
• Site authority (link to from .gov site)
• Brand and content exposure
• Networking and information sharing
• Social media promotion
• Common goal
Leveraging Information Partnerships
Ourinformationpartnerwebsites:
• healthdirect
• Pregnancy,BirthandBaby
• Carer Gateway
Good metadata – very important!
• <title>Unique title</title>
• Unique description
• Preferably html pages
Quality control – Reassessments
Every two years, information partners must complete a reassessment process to ensure us that their clinical governance processes continue to meet our quality assurance standards.
Quality control – Partner reports
• List of URLs we link to
• Any issues – redirects, broken links
• Review partner profile page
Blog - healthdirect
• Respond to time sensitive content and health warnings
• Highlight national health events like Dementia Awareness Week, Bipolar Day, etc.
• Link to partner peak bodies and subject matter experts
Information Partner Newsletter
• Quarterly• Keep partners informed on
what's happening at Healthdirect Australia
• Highlight partner initiatives and innovations
Partner Social Media
• LinkedIn Information Partner Group
• Twitter - Information Partner List
• @healthdirectAU
Partner videos - healthdirect
• Embed partner videos -master file only
• Link to partner included under video
• Builds awareness of partners video content
• Supports perception of partner as 'subject matter expert'.
Summary – and keep us posted• Metadata – best practice• Reassessment• New content (include apps, online
programs, video etc.)• Initiatives and innovations for Newsletter• Site refresh – No redirects• National campaigns• We may share national campaigns and
initiatives on social media and through our blog posts and Partner LinkedIn Group
Stay connected – we’re here to help• Newsletter, Partner LinkedIn Group, Twitter
• Ideas for future forums?
• Partner managers• Christina
• Jennifer