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Christian Schuit

Software AG Proactive Team

Software AG Innovation Day 2015 Digital Business Lifecycle

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Digital Business Platform

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Digital Business Lifecycle

Business

infrastructure

Support

organization

Enable

activities

Extend and

improve

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Competitors

Digital vs. Traditional

Enablers Timing Reach USPs

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Digital Business Risks

Mistakes are amplified

Market share can evaporate

Enabling technologies can backfire

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Digital Business Strategy

Managing cost

Ensuring business value

Managing quality

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Digital Business Strategy

What Where Who How When

How much

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?

Strategy

Reference

architectures Agile

processes

Business support

organization

WHAT

WHERE HOW

WHO

= PREDICTABILITY

WHEN

EFFORT

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Strategy

Reference

architectures Agile

processes

Business support

organization

≠ BUSINESS VALUE

WHEN

EFFORT =

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Provides a suite of integrated

enabling technologies

Organizational maturity

Investment strategy

Business objectives

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Competitive advantage

Standardization Innovation Cost efficiency

Invest in

technology

Invest in

effort

Fast track

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Large governmental organization

Elaborate reference architecture

Strict project methodology and processes

Insufficient investment in enabling

technology 3 years and € 60M over budget

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Top 3 global shipping company

Strong digital strategy

Significant investment in right technology

Skill gap in business support organization

€ 1M budget overrun and loss of customers

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Digital Business Lifecycle Business

infrastructure

Support

organization

Enable

activities

Extend and

improve

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Digital Business Lifecycle Business

infrastructure

Support

organization

Enable

activities

Extend and

improve

Reference

architectures

Agile

processes

Str

ate

gy