Christian Radio means "Betterness"

@markramseymedia

exercise…

#cmbbetter

“What I love about this moment in time

in this industry is that no one knows

what the right thing to do is right now.”

- Dan Wieden of Wieden & Kennedy

betterness.

…the art of bettering prosperity so it arcs through the stratosphere of an authentically good life, bettering human potential so it… transforms

human possibility radically for the better.

Powering the Giving and Receiving of Love

So what?

Q. What business are you in?

The business you’re in isn’t what you’re

making, it’s what your consumers are

buying.

so what business are YOU in?

No matter what you ask me, the

answer is love- Ray Bradbury

betterness.

Q. What makes a brand great?

It has an authentic sense of purpose

it’s a definitive statementabout the difference you aretrying to make in the world

it offers something that is hard to come byit reflects a commitment to a big ideait is intensely human

“If you make meaning you will probably make money. But if you set out to make money, you probably won’t make meaning and you won’t make money.”

It’s not enough to be great at something or to be an expert in your field. The world is buying your bigger mission, in many cases, first.

Brands have to be multidimensional, more human. Brands have stood for simple things in the past: A better mousetrap, the highest quality widget. These things are what they make. But these days people also want to

know “why.”

betterness.

Nearly 85% of consumers worldwide expect companies to become actively involved in promoting

individual and collective wellbeing; an increase of 15% from 2010

(Source: Havas Media, November 2011)

Yet only 28% of people think that companies are working hard to solve

the big social and environmental challenges.


Most people would not care if 70% of brands ceased to exist


“The real question is: can your company do anything more than just ‘business’? What can you do to inspire, amaze, delight, surprise, elevate, enlighten, and better

me, and the community around me?...

…What can you do to evoke my fuller potential, and that of the people I care about? What can you

do to authentically matter to me?”

All brands are orshould be in the life

improvement business

get out of the radio and get into the world

Your brand is NOT what’s on the air…It’s the sum total of interactions

people have with your brand and with each other in its presence –

foster THOSE

“Brands are no longer just saying things to consumers (such as, “Buy our product; it’s

sensational!”); they’re doing things…

…Things that genuinely make life easier for customers. Things that bring people together with others who share their

interests….

…Things that are just plain fun. Things that are endearing and build love between the

customer and the company.”

“brands are made through experiences, not advertising”

Your brand is NOT what’s on the air…It’s the sum total of interactions

people have with your brand and with each other in its presence –

foster THOSE

do not say…

betterness.

1. Feature a face2. Solve a problem 3. Enable a

Transformation 4. Make her the

hero of her own story

5. Dramatize the details

Feature a Face

Solve a Problem

Enable Transformation

Make Her the Hero

Dramatize the Details

1. Feature a face2. Solve a problem 3. Enable a

Transformation 4. Make her the

hero of her own story

5. Dramatize the details

betterness.

@markramseymedia

Christian Radio means "Betterness"

Business

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