Chris Walsh: Creating A Culture of Customer Relations
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Transcript of Chris Walsh: Creating A Culture of Customer Relations
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Creating a Culture of Customer RelationsChris Walsh
Page 61
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Chris Walsh, Founder and Managing PartnerThe Vets-Cars Group
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NO PUNCHLINE?IS THIS GUY
NUTS?!?
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“How YOU
Doin’?”
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We say…”OK!”
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What Do Car Buyers REALLY Want?
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PRICE
PAYMENT
ADVERTISINGSELECTION
REPUTATION
PREVIOUS CUSTOMER
LOCATION
TRUST/COMFORT LEVEL
RECOMMENDED
COMMUNICATION
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SITE VISITS
HITS
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SOONER OR LATER…
EYE CONTACT
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…AND A HANDSHAKE
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WILL BE REQUIRED TO TURN THEM INTO CUSTOMERS
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Mike,Thx 4 ur svc. We are proud to be part of vetcars.My uncle was a colonial too. In the navy I think.I’m looking forward 2 serving U on Sat.Pls call if anything changes. Dont forget to bring the mrs. Or anyone else you needTo buy the car.
Yours truly,XXX XXXXXX
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“Hell of a way to blow up a sale,
son”
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“Reinventing yourself [professionally] is long and hard, and it sucks.” - Gunny Tom Highway
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“Customers are doing research. Customers have options.They’re visiting 5-8 dealer websites, engaging 5-8 BDCs,speaking with 5-8 salespeople.Every day you have to ask yourself; ‘What’s different aboutme and my dealership? What’s BETTER about me and my dealership?’”
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Everyone you meet,Every day,is fighting a battleyou know nothing about.
…Be Kind. Always.
Staff Sergeant Travis MillsUnited States Army
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THANKYOU!