Social Media, Press Relations, & Brand Management by Chris Winfield at Pubcon, Las Vegas 2011
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Transcript of Social Media, Press Relations, & Brand Management by Chris Winfield at Pubcon, Las Vegas 2011
• Leveraging LinkedIn• Tackling Twitter• Friending Facebook•What to Do When You Get
Coverage
http://blgs.it/linkedin-pubcon
• Adding your skills to your profile• Join group discussions• Follow related companies for each skill
Make sure they are as complete as possible
Make sure they are as complete as possible
Coordinate with people before they make changes to their profiles (especially around new hires & departures)
http://printmediacentr.com/2011/06/how-to-sell-on-twitter-without-pissing-off-your-followers/
Make sure you have the Twitter handles for the people you are targeting
http://muckrack.com or @muckrack
http://blgs.it/twitter-pubcon2
@helpareporter
@profnet
Google is the most powerful media outlet in the world
http://blgs.it/twitter-pubcon3
They can learn a lot about you as well!
The more coverage the piece gets – the better for you (use your Internet marketing skills & treat it like it’s a page on your own site)
• Tweet/Share/Tumbl
• Paid Traffic
• Build Links to it...
The author will be more willing to talk to you next time (let them know)
Your website (as seen in)
Auto-responders
Email Signatures
Newsletters
Twitter, Facebook, LinkedIn, Google +, etc
Social Profiles (i.e. Twitter backgrounds, Facebook Photo Strip, etc.)
Stay in touch – be their friend
Feed them information
Give them other sources (when you’re not right for the story)
Help them promote their other stuff
Social Media makes all of the above much easier & effective....