www.tdcp.gop.pk

ABOUT TDCPThe Tourism Development Corporation of Punjab (TDCP) is a Government owned

Corporation established in 1986. Our Vision is “promote Punjab as a leading tourist

destination in a harmonious blending between heritage, entertainment, culture,

business, quality services and investment”.

Products & Services Resort & Stopovers

Tourist Information Centers (TICs)

Tours Management / Operations

Recreational Destinations (Patriata Chairlift & Cable

Car, Murree Soft Wheel Train)

Destinations Planning & Development

Build the image, position & brand of Punjab Tourism

through publicity, promotion & Marketing

Youth Tourism , Women Tourism & Adventure Tourism

Built Human Resource Capacity (ITHM)*

Holding tourism events, seminars, conferences,

exhibitions and festivals.

ITHM* Institute of Tourism & Hotel Management

MURREE

PATRIATA

Salgaran, Charrapani, Ghora Gali, Khajoot,

Stopovers

RAWALPINDI

KHARIAN STOPOVERSOON VALLEY KHUSHAB

KALLAR KAHARRESORT

GUJRANWALA

SIALKOT

FAISALABADLAHORE

CHINIOT STOPOVER

CHANGA MANGA RESORT

SAHIWAL

SAKHI SARWAR STOPOVER

FORT MUNROERESORT

MULTAN

BAHAWALPUR

LAL SOHNRA RESORT, BWP

RAJANPURRESORT

Tourist InformationTours & TransportTourist Attractions Food & BeveragesStay RoomsEntertainment Washrooms Hiking FacilityBirds Watching Boating FacilitySwimming FacilityTDCP INSTITUTE Camping SiteReligious Site

TDCP SERVICE INFRASTRUCTURE IN PUNJAB

RALLY HISTORY & PRESENT

South Punjab is loaded with distinct and unique historical assets and rich cultural values andtraditions. With a view to promote and showcase its assets, TDCP initiated Motor Sportsevent during the year 2005 in the majestic desert of Cholistan.

The event proved very successful in highlighting the Cholistan’s rich heritage, traditions andgradually become Pakistan biggest Motor Sports event.

The event is widely covered by local and international electronic media. APP reported250,000 visitors attended the event.

The event is organized by TDCP in collaboration with District Government Bahawalpur,Pakistan Army, Rangers, Police, Houbara International foundation, & other provincialdepartments.

The budgetary component of event is met by Punjab Government, TDCP & sponsorship bycorporate sectors.

Building upon previous years success TDCP is now hosting 10th Cholistan Jeep Rally wef 13-15th Feb, 2015. We are endeavoring to upgrade this event at international standards byinviting foreign participants and observers.

ABOUT CHOLISTAN The Cholistan (Rohi) Desert is spread over 16,000 sq km in district

Bahawalpur, once a fertile region fed with Hakra river (the Sarswati) but

now dried;

Cholistan is connected to Thar desert which is extended to Sindh and

then into India

The word Cholistan is derived from the Turkish word chol, means

"desert". The people of Cholistan lead a semi-nomadic life,

Seraiki language is dominant. Great Sufi Poet, Khawaja Ghulam Farid

belongs to this region.

Cholistan has a clusters of high value assets including ancient

archeological sites dating back to 4500 years. Hakra-Indus Civilization

to Harappan sites, forts, palaces exhibiting unique culture with rich folk

traditions of dance, music, rites and customs;

TDCP organized 1st Cholistan Jeep Rally in 2005, amid magnificent backdrop ofDerawar Fort to promote South Punjab as touristic destination;

More than 100 Drivers participate in the event from all over Pakistan every year.

Cholistan desert and its surrounding areas got wider recognition due to this event whichhas also improved upon the socio-economic condition of locals and placement ofappropriate infrastructure;

During the rally the drivers covers distance of approx. 220 KMs in a loop. During 2014women drivers also participated.

ABOUT RALLY

POPULAR TOURIST DESTINATIONS

Noor Mehal-Bahawalpur

Derawer Fort-Cholistan

Derawer Mosque-Cholistan

Gulzar Palace-Bahawalpur

ABOUT RaLLY VENUE

The rally starts and finishes at Derawar Fort in the Cholistan Desert.

The Rally Camp Office Derawar Fort is 45 kms from Ahmedpur East where communication,services, lodging & boarding facilities are available. The nearest airport is Bahawalpurapproximately 65 kms from Ahmedpur East.

RALLY ROUTEThe TDCP Cholistan Jeep Rally is divided into two stages. The starting/finishing point would beDERAWAR FORT in the Cholistan Desert. The Rally participants have to cover approximately 225 KMs.

There are several Control Checkpoints as well as Time Control Checkpoints along the Rally Route. All ofthese checkpoints are clearly marked on the route and the exact number and location is disclosed inthe Drivers/Navigators Briefing session held a day before the Rally.

PRIZES FOR WINNERSThe TDCP Cholistan Desert Rally is a tough and thrilling driving competition for 4WD spreadover two special stages in the Cholistan Desert.

CLASS “A”

Prize Money

– 1st Rs.=200000/-– 2nd Rs =150000/-– 3rd Rs. =100000/-

CLASS “B”

– 1st Rs.=200000/-– 2nd Rs.=150000/-– 3rd Rs.=100000/-

CLASS “C”

– 1st Rs=200000/-– 2nd Rs=150000/-– 3rd Rs=100000/-

CLASS “D”

– 1st Rs.=200000/-– 2nd Rs.=150000/-– 3rd Rs.=100000/-

18th Jan, 2015 PRESS CONFERENCE AT LAHORE

9th Feb, 2015 PRESS CONFERENCE AT MULTAN

11th Feb, 2015 PRESS CONFERENCE AT BAHAWALPUR

PRESS CONFERENCES

12th Feb, 2015 (Thursday)

2:00 PM7:00 PM

Cavalcade at BahawalpurEvent Inauguration at Bahawalpur Noor Mehal

13th Feb, 2015(Friday)

7:30 AM to 3:00 PM

6:30 PM to 9:00 PM

Vehicles Registration/ Tech Examination of Vehicles/ Medical Examination of Drivers at Derawar (Eidgah)

Cultural Night & Fireworks

14th Feb, 2015((Saturday)

7:30 AM to 2:00 PM3:00 PM to 5:00 PM5:00 PM to 6:30 PM

Qualifying RoundCamel ShowDrivers/ Navigators Conference

15th Feb 2015(Sunday)

7:30 AM to 4:30 PM5:30 PM to 7:00 PM

Rally Flag Off Prize Distribution Ceremony

EVENT PROGRAMME

Road Publicity at Lahore, Rawalpindi, Multan, Sahiwal, Bahawalpur major roads & intersections

Flex Skins on major Intersections9th-15th Feb, 2015

Publicity on Wheels6th -13th Feb, 2015

Lahore, Sahiwal, Multan, Bahawalpur

Publicity Counters6th -15th Feb, 2015

Lahore, Bahawalpur, Derawer

9th-15th Feb, 2015 Lahore, Rawalpindi, Multan, Sahiwal, Bahawalpur at major roads & Intersections

9th-15th Feb, 2015 Lahore, Rawalpindi, Multan, Sahiwal, Bahawalpur at major Intersections

Derawer56 KMS

Bahawalpur to Derawer (98KM)30 Directional branded Signage

30 Roadside Branded Banners

100 Steamers including Derawer

Welcome Gate at Derawer

WELCOME TO RALLY PARTICIPANTS

12th Feb, 2015 (6:30 PM to 9:00 PM)

The Noor Mahal is a palace in Bahawalpur, which was built in 1872 like an Italian chateau on neoclassical lines, belonged to the Nawab of Bahawalpur princely state, during British Raj.The prominent personalities & dignitaries are invited in ceremony.The Sponsorship package of Inaugural ceremony includes: Invitation Cards (1000) Backdrop Standees (20) Souvenirs for Guests of Honours/ Chief Guest Light Musical Program Venue décor & sitting arrangements , Lighting of Noor Mehal Dinner (500-600 People) Video recording of all eventNote: The Sponsor shall be treated as “Guest of Honour”

Camping Areas are developed in a secure area of Cholistan Development Authority Rest House. Thousands of guests reside in this area. The area also include dinning area, bone fire and musical performances of local artists.

Opportunities Develop a dedicated area with cultural music and showcase company’s products Complete branding of camping area Develop Dinning Area branded with company’s messages & products Bonfire with musical nights Arrange camp residence for 2000 persons including print & electronic media and foreign dignitaries May develop a complete camping village

Opportunities Complete branding of Venue Vehicle Stickers Draws Backdrop Standees Banners all around the walls of venue Branded Entry Gate

Note: This is the same venue where prize distribution is held.

Opportunities Cultural Night with Cultural Music Fireworks, Lighting More than 50,000 people witness Live Coverage on media

Opportunities Qualifying Round Branded Gate on 14th Feb, 2014 Arrival of Vehicles Gate on 15th Feb, 2015 Banners Fence around 6KMS long on Rally Venue (1500 Banners approx.) Sitting Arrangements / Soft Drinks to VIP Guests (1000) Refreshment Boxes for Drivers/ Navigators (200) T-Shirts/ Caps for Organizers/ Drivers/ Navigators/ VIP Guests (1000) Videography Control Room on Site/ Route Indicators/ Branded Checkposts Flags (1000)

T-ShirtsP-Caps

Key-Chains

Stage &

Gates

Stall

During

event

Kiosk

FM

Radio

Jeep

Branding

Floats at

Cavalcades

In LHE,MTN

KHI

Satellite

channel

HoardingsStreamers/

Banners

URL Link

On TDCP

Site

Add &AppreciationIn post event

catalog

CEO

Massage

Documentary

WHY TO SPONSOR Sponsorships drive visibility, which drives business

Put Your Business in the Spotlight displaying your products and marketing materials.

Get in front of your Target Market by making eye catching, professional signs, marketing materials and product displays that draw attendees to you.

Get Your Brand Noticed

Give attendees a “taste” of your business

Market Your Business Inexpensively

Extended exposure and visibility through media

Generate NEW Sales & Form NEW Business Partnerships

International Recognition

Governmental Patronage & Appreciation

Unique Venue(Gates & overall Grandeur)

Sponsorships drive visibility, which drives business

• The event will get the title of Sponsor’s Company

• Branding: Bahawalpur/Lahore/Multan/ Sahiwal & Rawalpindi (banners & streamers, float)

• Branding of all track sign for route marking (Size: 3x2)/ Banner fence, flags and others

• Branding at all TDCP offices including Tourist Information Centers, resorts, Stopovers, andrecreational destinations.

• Space for two free stalls each at the venue.

• Branding on entrance & exit gates of Rally: qualifying round.

• Major branding on backdrop at prize distribution ceremony.

• VIP seats for 10 guests at all events of Rally

• Sponsors logo on invitation card, posters and brochure & trophies, Prize Cheques .

• CEO’s message incorporated in official documentary/ Website

• Full page colored ad in TDCP’s magazine (Explore Punjab).

•7 million

• Branding of road leading to Cholistan Darawar Fort .

• Resorts branding (banners, standees and backdrop).

• Branding at TDCP resorts Changa Manga, Kalar Kahar, etc.

• Stall (3mx3m) at the vehicle inspection site & rally venue.

• Website link on TDCP official web site.

• Branding of golden sponsor on promotional material.

• Co-branding on vehicles stickers participation in rally.

• Branding on backdrop at Darawar Fort & Cultural Program.

• Walkway panels at Noor Mahal and Darawar Fort.

• Full page colored ad (inside back Page) in Punjab Tourism(Explore Punjab).

• Logo on mementos, posters, invitation cards .

•4 million

• Branding of road leading to Cholistan Darawar Fort.

• Track indicator 3’x2’ on race track.

• Venue branding with standees, banners etc.

• Branding at TDCP resorts (Patriata, Kallar Kahar, Jalo etc

• One stall size 3m x 3m each at the vehicle inception site.

• Silver sponsors website link on TDCP official web site.

• Logo on invitation cards & publicity campaign.

• Branding through flags on the route of the rally.

• Logo on the backdrop at Darawar Fort.

•2.5 million

Customized Sponsorship solutions:

• Branding at Time keeping venue:

• Commemorative mementoes with announcement on stage.

• Advertisement in TDCP Magazine “Explore Punjab”.

• Runners at qualifying round venue.

• Branding of check post at available site of main rally route.

• Stall (3x3m) at the venue.

• Half page colored ad in Rally Brochure

• Branding large sized cheques to be presented to winners

Sponsor may select one or more of these options. TDCP is flexible to consider options suggested by sponsors.

www.tdcp.gop.pkTourism Development Corporation of Punjab

151-Abubaker Block,New Garden Town, Lahore

Musa RazaManager(Marketing) TDCP

03214212242moonshah2002@yahoo.com