Choice Blindness In Males and Females Lilly Tinsley and Vanessa Shadare.
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Transcript of Choice Blindness In Males and Females Lilly Tinsley and Vanessa Shadare.
![Page 1: Choice Blindness In Males and Females Lilly Tinsley and Vanessa Shadare.](https://reader030.fdocuments.us/reader030/viewer/2022032704/56649d6e5503460f94a4f35f/html5/thumbnails/1.jpg)
Choice Blindness In Males and Females
Lilly Tinsley and Vanessa Shadare
![Page 2: Choice Blindness In Males and Females Lilly Tinsley and Vanessa Shadare.](https://reader030.fdocuments.us/reader030/viewer/2022032704/56649d6e5503460f94a4f35f/html5/thumbnails/2.jpg)
Choice Blindness
• Choice blindness is a form of inattentional blindness, a phenomenon in which people fail to notice unexpected stimuli in the world around them.
![Page 3: Choice Blindness In Males and Females Lilly Tinsley and Vanessa Shadare.](https://reader030.fdocuments.us/reader030/viewer/2022032704/56649d6e5503460f94a4f35f/html5/thumbnails/3.jpg)
Hypotheses
• Null Hypothesis: There is no difference in choice blindness between males and females.
• Alternative Hypothesis: There is a difference in choice blindness between males and females.
![Page 4: Choice Blindness In Males and Females Lilly Tinsley and Vanessa Shadare.](https://reader030.fdocuments.us/reader030/viewer/2022032704/56649d6e5503460f94a4f35f/html5/thumbnails/4.jpg)
Methods• 15 male and 15 females will be test
subjects.• Present two photos side by side and
ask the test subject to tell which person they find more attractive.
• Remove photos and re-present them with either their selection or or an alternative photo.
• Ask the subject to justify their choice.
![Page 5: Choice Blindness In Males and Females Lilly Tinsley and Vanessa Shadare.](https://reader030.fdocuments.us/reader030/viewer/2022032704/56649d6e5503460f94a4f35f/html5/thumbnails/5.jpg)
Methods cont.
• Repeat previous steps ten times with each test subject using different pairs of faces.
• The same protocol will be followed with various scents instead of faces.
![Page 6: Choice Blindness In Males and Females Lilly Tinsley and Vanessa Shadare.](https://reader030.fdocuments.us/reader030/viewer/2022032704/56649d6e5503460f94a4f35f/html5/thumbnails/6.jpg)
Analysis
• We are going to compare results among genders and senses.
• Sign tests and tests of heterogeneity will be employed.
![Page 7: Choice Blindness In Males and Females Lilly Tinsley and Vanessa Shadare.](https://reader030.fdocuments.us/reader030/viewer/2022032704/56649d6e5503460f94a4f35f/html5/thumbnails/7.jpg)
Results
• After collecting data, we confirmed that our null hypothesis is correct– There is no difference in choice
blindness between males and females
– The amount of choice blindness exhibited by males and females is not significant, as determined by a sign test
SightSame Different
Male 21% 20%Female 28% 34%
SmellSame Different
Male 24% 39%Female 32% 29%
![Page 8: Choice Blindness In Males and Females Lilly Tinsley and Vanessa Shadare.](https://reader030.fdocuments.us/reader030/viewer/2022032704/56649d6e5503460f94a4f35f/html5/thumbnails/8.jpg)
References1. "Choice Blindness | Science | WIRED." Wired.com. Conde Nast Digital, 14 Aug. 0010. Web. 25 Aug. 2014. http://www.wired.com/2010/08/choice-blindness/ 2. "Choice Blindness." Peter Johansson's Experiment and. N.p., n.d. Web. 24 Aug. 2014.https://explorable.com/choice-blindness 3. "Choice Blindness." - Wikipedia, the Free Encyclopedia. N.p., n.d. Web. 25 Aug. 2014. http://taggedwiki.zubiaga.org/new_content/0bf2880d3fdc5b2702fcb178ab208615 4. "Evaluating Choice Blindness: Do You Know What You Want?" Education.com. N.p., n.d. Web. 24 Aug. 2014. http://www.education.com/science-fair/article/evaluating-choice-blindness/