Evidence from change-blindness experiments · Change Blindness is a measure of attention We notice...

44
Conspicuity of motorcycles in traffic: Evidence from change-blindness experiments 1

Transcript of Evidence from change-blindness experiments · Change Blindness is a measure of attention We notice...

Page 1: Evidence from change-blindness experiments · Change Blindness is a measure of attention We notice changes for attended objects Change-Blindness 16. Static Change-Blindness 17. Static

Conspicuity of motorcycles in traffic:

Evidence from change-blindness experiments

1

Page 2: Evidence from change-blindness experiments · Change Blindness is a measure of attention We notice changes for attended objects Change-Blindness 16. Static Change-Blindness 17. Static

2

Page 3: Evidence from change-blindness experiments · Change Blindness is a measure of attention We notice changes for attended objects Change-Blindness 16. Static Change-Blindness 17. Static

3

Page 4: Evidence from change-blindness experiments · Change Blindness is a measure of attention We notice changes for attended objects Change-Blindness 16. Static Change-Blindness 17. Static

Introduction

1981*

*Hurt, Ouellet, & Thom (1981)4

35%

65%

Motorcycle Collisions: Multiple Vehicles

Other

Right-of-WayViolation

26%

74%

Motorcycle Collision Types

Single VehicleCollision

Multiple VehicleCollision

Page 5: Evidence from change-blindness experiments · Change Blindness is a measure of attention We notice changes for attended objects Change-Blindness 16. Static Change-Blindness 17. Static

Typical Right-of-Way Violation

5

Page 6: Evidence from change-blindness experiments · Change Blindness is a measure of attention We notice changes for attended objects Change-Blindness 16. Static Change-Blindness 17. Static

Introduction

Common belief: Collisions are due to conspicuityMotorcycles are difficult to detect because they are small

6

Page 7: Evidence from change-blindness experiments · Change Blindness is a measure of attention We notice changes for attended objects Change-Blindness 16. Static Change-Blindness 17. Static

Countermeasures:Daytime running lights

Introduction

7

ThenNow

Page 8: Evidence from change-blindness experiments · Change Blindness is a measure of attention We notice changes for attended objects Change-Blindness 16. Static Change-Blindness 17. Static

Introduction

Countermeasures:Headlight modulators

8

ThenNow

Page 9: Evidence from change-blindness experiments · Change Blindness is a measure of attention We notice changes for attended objects Change-Blindness 16. Static Change-Blindness 17. Static

Introduction

Countermeasures:Fluorescent jackets

9

ThenNow

Page 10: Evidence from change-blindness experiments · Change Blindness is a measure of attention We notice changes for attended objects Change-Blindness 16. Static Change-Blindness 17. Static

Does enhanced conspicuity reduce collisions?

10

Page 11: Evidence from change-blindness experiments · Change Blindness is a measure of attention We notice changes for attended objects Change-Blindness 16. Static Change-Blindness 17. Static

Does enhanced conspicuity reduce collisions?

*ACEM (2009)

11

35%

65%

1981

28%

72%

2009*

Other

Failure to Seethe Motorcycle

20%

80%

2009*

SingleVehicleCollision

MultipleVehicleCollision

26%

74%

1981

Motorcycle Collision TypesMotorcycle Collisions: Multiple Vehicles

Page 12: Evidence from change-blindness experiments · Change Blindness is a measure of attention We notice changes for attended objects Change-Blindness 16. Static Change-Blindness 17. Static

Introduction

If motorcycle collisions are due to poor conspicuity,

And if we have improved motorcycle conspicuity,

Then why have failure-to-see collisions increased?

Are these collisions really due to poor conspicuity?

Are motorcycles even inconspicuous?

12

Page 13: Evidence from change-blindness experiments · Change Blindness is a measure of attention We notice changes for attended objects Change-Blindness 16. Static Change-Blindness 17. Static

Change-Blindness

Are motorcycles less conspicuous than cars?

Demo

13

Page 14: Evidence from change-blindness experiments · Change Blindness is a measure of attention We notice changes for attended objects Change-Blindness 16. Static Change-Blindness 17. Static
Page 15: Evidence from change-blindness experiments · Change Blindness is a measure of attention We notice changes for attended objects Change-Blindness 16. Static Change-Blindness 17. Static
Page 16: Evidence from change-blindness experiments · Change Blindness is a measure of attention We notice changes for attended objects Change-Blindness 16. Static Change-Blindness 17. Static

Are motorcycles less conspicuous than cars?

Change Blindness is a measure of attention

We notice changes for attended objects

Change-Blindness

16

Page 17: Evidence from change-blindness experiments · Change Blindness is a measure of attention We notice changes for attended objects Change-Blindness 16. Static Change-Blindness 17. Static

Static Change-Blindness

17

Page 18: Evidence from change-blindness experiments · Change Blindness is a measure of attention We notice changes for attended objects Change-Blindness 16. Static Change-Blindness 17. Static

Static Change-Blindness

1895% Confidence Interval

Are motorcycles detected less frequently than cars?

Sager et al. (In Review)

Page 19: Evidence from change-blindness experiments · Change Blindness is a measure of attention We notice changes for attended objects Change-Blindness 16. Static Change-Blindness 17. Static

Static Change-Blindness

Detection times

1995% Confidence Interval

1

3

5

7

9

11

Car Motorcycle

Re

acti

on

Tim

e (

s)

Page 20: Evidence from change-blindness experiments · Change Blindness is a measure of attention We notice changes for attended objects Change-Blindness 16. Static Change-Blindness 17. Static

Static Change-Blindness: Discussion

Motorcycles are visible:

Higher detection rates than cars

Similar detection times to cars

20

Page 21: Evidence from change-blindness experiments · Change Blindness is a measure of attention We notice changes for attended objects Change-Blindness 16. Static Change-Blindness 17. Static

Contrast

Saliency (Sensory Conspicuity)

21

Page 22: Evidence from change-blindness experiments · Change Blindness is a measure of attention We notice changes for attended objects Change-Blindness 16. Static Change-Blindness 17. Static

Orientation

Saliency (sensory conspicuity)

22

Page 23: Evidence from change-blindness experiments · Change Blindness is a measure of attention We notice changes for attended objects Change-Blindness 16. Static Change-Blindness 17. Static

Spatial Frequency

Saliency (sensory conspicuity)

23

Page 24: Evidence from change-blindness experiments · Change Blindness is a measure of attention We notice changes for attended objects Change-Blindness 16. Static Change-Blindness 17. Static

Colour

Saliency (sensory conspicuity)

24

Page 25: Evidence from change-blindness experiments · Change Blindness is a measure of attention We notice changes for attended objects Change-Blindness 16. Static Change-Blindness 17. Static

Static Change-Blindness

Saliency maps and Gaze Maps

Page 26: Evidence from change-blindness experiments · Change Blindness is a measure of attention We notice changes for attended objects Change-Blindness 16. Static Change-Blindness 17. Static

Perception is More than Sensation

Context

Intention

Memory

26

Page 27: Evidence from change-blindness experiments · Change Blindness is a measure of attention We notice changes for attended objects Change-Blindness 16. Static Change-Blindness 17. Static

Static Change-Blindness

Car and Motorcycle Gaze Maps

Page 28: Evidence from change-blindness experiments · Change Blindness is a measure of attention We notice changes for attended objects Change-Blindness 16. Static Change-Blindness 17. Static

Static Change-Blindness: Discussion

Motorcycles are not invisible:Higher detection ratesSimilar detection timesSimilar gaze maps

Saliency maps do not predict gaze maps

Solving motorcycle collisions through conspicuityIs solving a problem that does not existAnd it is solving it the wrong way

28

Page 29: Evidence from change-blindness experiments · Change Blindness is a measure of attention We notice changes for attended objects Change-Blindness 16. Static Change-Blindness 17. Static

Dynamic Change-Blindness

But these images were static

What happens when people actually drive?

29

Page 30: Evidence from change-blindness experiments · Change Blindness is a measure of attention We notice changes for attended objects Change-Blindness 16. Static Change-Blindness 17. Static

Dynamic Change-Blindness

30

Page 31: Evidence from change-blindness experiments · Change Blindness is a measure of attention We notice changes for attended objects Change-Blindness 16. Static Change-Blindness 17. Static

Dynamic Change-Blindness 1

Ss Drove down a straight road

Screens flickered onceA parked vehicle was removed

Ss indicate change detection

31

Page 32: Evidence from change-blindness experiments · Change Blindness is a measure of attention We notice changes for attended objects Change-Blindness 16. Static Change-Blindness 17. Static

Dynamic Change-Blindness 1

32

0

10

20

30

40

50

60

70

80

90

100

Motorcycle Car

Pe

rcen

t d

ete

ctio

nDetection Rate

t58 = 2.03p = .047

Motorcycles are detected more frequently than cars

95% Confidence Interval

Page 33: Evidence from change-blindness experiments · Change Blindness is a measure of attention We notice changes for attended objects Change-Blindness 16. Static Change-Blindness 17. Static

Ss Drove toward intersection

Screens flickered onceA vehicle was removed on

half the trials(entering or exiting)(car or motorcycle)

Ss indicate change detection

Dynamic Change-Blindness 2

Page 34: Evidence from change-blindness experiments · Change Blindness is a measure of attention We notice changes for attended objects Change-Blindness 16. Static Change-Blindness 17. Static

SDT: Was ist das?

34

Target present Target absent

Target reported

Hit False Alarm

Target not reported

MissCorrect

Rejection

Page 35: Evidence from change-blindness experiments · Change Blindness is a measure of attention We notice changes for attended objects Change-Blindness 16. Static Change-Blindness 17. Static

Dynamic Change-Blindness 2

35

0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

Motorcycle Car

d'

Sensitivity

0

1

2

3

4

5

6

7

8

Motorcycle Car

β

Bias

t40 = 3.48p = .001

t40 = .24p = .81

95% Confidence Interval

Page 36: Evidence from change-blindness experiments · Change Blindness is a measure of attention We notice changes for attended objects Change-Blindness 16. Static Change-Blindness 17. Static

Dynamic Change-Blindness: Discussion

Results replicate findings from static change blindness experiments

Motorcycles are not invisible:Higher sensitivity for motorcycles than for cars

36

Page 37: Evidence from change-blindness experiments · Change Blindness is a measure of attention We notice changes for attended objects Change-Blindness 16. Static Change-Blindness 17. Static

Conclusion

Motorcycles are (very) visible.

Why?

Sensory conspicuity is not the issue.

Efforts should be directed at education

Because the problem is likely a judgement issue

37

Page 38: Evidence from change-blindness experiments · Change Blindness is a measure of attention We notice changes for attended objects Change-Blindness 16. Static Change-Blindness 17. Static

Acknowledgments

Daniel M. BernsteinFarhad D. DasturDavid J. Froc

RAsDawn-Leah McDonaldJohn Dema-alaKevin SmithCarley WoodAndrew LoweryAmaris TokJackie KingAaron Richardson

38

Page 39: Evidence from change-blindness experiments · Change Blindness is a measure of attention We notice changes for attended objects Change-Blindness 16. Static Change-Blindness 17. Static

Questions?

39

Page 40: Evidence from change-blindness experiments · Change Blindness is a measure of attention We notice changes for attended objects Change-Blindness 16. Static Change-Blindness 17. Static

Additional Slides

Page 41: Evidence from change-blindness experiments · Change Blindness is a measure of attention We notice changes for attended objects Change-Blindness 16. Static Change-Blindness 17. Static

Braking Behaviour

41

Page 42: Evidence from change-blindness experiments · Change Blindness is a measure of attention We notice changes for attended objects Change-Blindness 16. Static Change-Blindness 17. Static

Additional Results

42

0

2

4

6

8

Car Motorcycle

Me

an F

ixat

ion

Co

un

t

Fixation Count

95% Confidence Interval

Page 43: Evidence from change-blindness experiments · Change Blindness is a measure of attention We notice changes for attended objects Change-Blindness 16. Static Change-Blindness 17. Static

Additional Results

43

0

1

1

2

2

3

Car Motorcycle

Tim

e t

o F

irst

Fix

atio

n (

s)

Time to First Fixation

95% Confidence Interval

Page 44: Evidence from change-blindness experiments · Change Blindness is a measure of attention We notice changes for attended objects Change-Blindness 16. Static Change-Blindness 17. Static

Additional Results

44

0

200

400

600

800

1,000

1,200

Car MotorcycleMe

an T

ime

on

Tar

get

(ms)

Time On Target

95% Confidence Interval