Chlkboard Developers Event

your local mobile ad network

Friday, May 21, 2010

Da Crew

Saumil Nanavati

Sydus (Singapore), Epicentric (Silicon Valley), Scient (SV), Motorola (Mid-West America)

Select accolades:1) Spirit of Enterprise Award 2006: recognizing top

entrepreneurs of Singapore

2) Smart 50 ZDNet Asia 2007: Awarded Sydus as Asia’s smartest/visionary technology companies

3) CNBC e-Generation: Profiling technopreneurship and its leaders in Asia

4) International Herald Tribune: Asian Entrepreneur Watch

5) BBC Click TV show: showcasing world's first 3G radio

6) Business Times (multiple): Powerhouses changing face of 3G telecom, Music Marketing

7) INSEAD: Asia Innovation Policy Study

Select accolades of confession:

1) my code nearly destroyed some lives

2) master of code destruction: bug finding in 10 mins or your money back

Dr. Bernard Leong

Thymos Capital LLP, A-Prof @ NTU, SGentrepreneurs.com

Select accolades:1) 2010 Young Professional of the Year from the Singapore

Computer Society IT Leader Awards.

2) Human Genome Project

3) Outstanding Young Alumni Award 2007

4) Phd Cavandish Laboratory, Cambridge University

5) Postdoctoral Fellowship, Wellcome Trust Sanger Institute, UK

Selected accolades of confession:

1) Inability to deal with bugs which I cannot replicate.

2) Trusting the cloud too much.

_________ _________


76%

22%

2%

Rev < $1mRev with $1m < $5mRev with $5m & above

81%

16%

2%1.20%

1%

Rev < $1mRev $1m-$5mRev $5m-$10mRev $10m-$25Rev $25 and above

F&B Outlets 2007Total: 5,224

Retailers 2007Total: 18,121


Helping retail merchants to generate more walk-in traffic by targeting near-by customers



With Chlkboard, a retailer can:



With Chlkboard, a retailer can: communicate promotions,



With Chlkboard, a retailer can: communicate promotions, today’s specials,



With Chlkboard, a retailer can: communicate promotions, today’s specials, and sales.


Years

Year

Years


Our run rate: Faster than a speeding bullet

Birthdate: December 20, 2009

Alpha launch date: Jan 10, 2010

Retailer trial (beta): Jan 21, 2010

Number of retailers: 150

Ave number of sampled promotions / month: 50

Singapore Reach: 130,000+++

Number of technology iterations: 4 in 3 months

Number of goof ups: xxx and counting


More numbers....

Web0.05%

Social Media0.52%

Current Mobile0.14%


More numbers....

Web0.05%

Social Media0.52%

Current Mobile0.14%

Chlkboard


More numbers....

Web0.05%

Social Media0.52%

Current Mobile0.14%

Chlkboardavg14.4%


More numbers....

Web0.05%

Social Media0.52%

Current Mobile0.14%

Chlkboardavg14.4%

Brewerkz: 17.60%


What do I get?


What do I get?

Build what you are good at--No need for sales teams


What do I get?


Just like you--Hyper local and relevant


What do I get?



Retain your GUI integrity--Huge API flexibility (more on this in couple of mins)


What do I get?




24-hour or less API deployment


What do I get?





Transparency--let the best app & CTR win!


What do I get?





Transparency--let the best app & CTR win!Transparency--let the best app & CTR win!


Show me the moneyyyyy!



What we take: 40%



What we take: 40%

What do you get: 60%



What we take: 40%

What do you get: 60%

Awesome!!! But...60% of what?


“Simpler”--Language we all understand

Pricing:Value package: $45.month.outletSocial package: $60.month.outlet


Thank you


Evolution of Web Advertising

Banner ads Search & Contextbased advertising

Social Media

advertising


What about mobile advertising?

Banner adsSemi-Context

based advertising

Social Media

advertising

?


What are the issues that Mobile Advertising are suffering from?


Relevance and locality for the consumer


Ads are not presented well on the mobile phone and locality for the consumer


Inability for the consumer to share a mobile ad using social media tools


How does Chlkboard do it differently?


Relevance + Local + Real-Time + Flexibility + Social


Relevant & Local Ads in Real-Time that can be integrated across various smartphone mobile

platforms.Friday, May 21, 2010

Provide the developers the flexibility to display the ads

in the best possible wayadapted to their app.


Making mobile ads viral and distribute across differentsocial media platforms.


GPSLat-Long

API

20 Promotions

Developer Key

http://www.chlkboard.com/api/search.php


http://www.chlkboard.com/api/search.json

http://www.chlkboard.com/api/search.json

Example RequestsSearch for promotions near the Hackerspace SG:

http://www.chlkboard.com/api/search.php?lat=1.300&lng=103.86&key=1234567890

Search for the top 3 new promotions near the Hackerspace SG that were updated:

http://www.chlkboard.com/api/search.php?n=3&lat=1.300&lng=103.86&key=1234567890

Search for the top 3 new restaurant promotions near Hackerspace SG that were updated:

http://www.chlkboard.com/api/search.php?cat=restaurants&n=3&lat=1.300&lng=103.86&key=1234567890


http://www.chlkboard.com/api/search.json?lat=48.8543&lng=2.2945&key=1234567890




http://www.chlkboard.com/api/search.json?n=3&age=30000&lat=48.8543&lng=2.2945&key=1234567890




http://www.chlkboard.com/api/search.json?cat=restaurants&n=3&age=30000&lat=48.8543&lng=2.2945&key=1234567890






Request Parameters for API

Developer Key - hash

lat-long - floating point number [-90, 90]

Number of promotions: 10, max:20

Category - default: all


JSON OutputThe response will be in JSON:

{ "results": [ { "name": "Chez L'Ami Jean", "lat": latitude of business, "lng": longitude of business, "promo": HTML for the promotion with an embedded <a> tag to our page for this business, "url": Static link for promotion, }, { same as above but for another business/promotion } ]}

Basically, this is a JSON response with 0 or more results in the 'results' array.


Analytics

Number of Ad Impressions

Number of Click-thrus

Location, Frequency and Time-stamp of consumers

Promotion frequency and time-stamp


How do you as developer can sign up?

Register here or email us at [email protected] with

your nameyour app

your company name if applicable


mailto:[email protected]

mailto:[email protected]

SG MallsWong Hong Ting and Zhou Wenhan


PieceHunters by AzukiSoft

Gibson Tang


Chlkboard Developers Event

Business

Transcript of Chlkboard Developers Event