CHL WORLDWIDE PPT

CREDENTIALS 2015

C O M M U N I C A T I O N L I F E C Y C L E C O M PA N Y

CHL W RLDWIDE


CHL W RLDWIDE

HOW TO WORK WITH

A JWT, WITHOUT WORKING

WITH A JWT.

WHAT IF YOU WERE TO SIGN UP WITH A LARGE MULTI-NATIONAL AGENCY,

INSTEAD OF US?


CHL W RLDWIDE

They would naturally, dedicate their big guns to your account?

National creative directors to your account right, after all they made the pitch to you.

This is where the fairytale begins to evaporate faster than the ink on your artwork.

Our experienced creative heads have revealed that the truth is that new accounts which need the heavy lifting are relegated to the junior teams. They are the ones who keep laboring in the dungeons.

They lack the finesse to polish your campaign and often are severely disabled in the ideas department.

The senior guys only want to get their fingers on your meaty stuff, your films…your big media spend campaigns.

WHAT IT WOULD BE LIKE.YOU MIGHT WONDER

WHAT IF YOU WERE TO SIGN UP WITH A LARGE MULTI-NATIONAL AGENCY,

INSTEAD OF US?


CHL W RLDWIDE

Some in fact have to be weaned on a steady cocktail of large salaries and constant jet setting to exotic locales. This is where a large part of your campaign budget normally goes.

Here is where we make more fiscal sense.

Our creative team has been there and done that.

They are relatively boring folk, who are more into family and worrying about where the nation is going.

Decades with largest MNC advertising agencies have taught them that even a five star bed looks and feels the same once the lights are switched off.

Our team is content after creating a good campaign and is driven to ensure that the campaign receives the best execution treatment.

Often that means working late hours, without much fuss and at times firmly ensconced in the comfort of one’s cubicle. Our teams don’t live in ivory towers, as we can’t afford to.

We have our noses to the grindstone as we don’t have the luxury of taking our mind off the game.

WHY, YOU MAY WELL ASK?


CHL W RLDWIDE

THE ANSWER IS SIMPLE…

WE ARE NOT JWT,

WE NEED THE WORK.


CHL W RLDWIDE

• Established in 1989, incorporated as an Indian Public Limited Company in 1995

• Integrated Services - content, creative and promotion services – all three components of communication lifecycle.

• 100+ full time employees, multi-skilled domain specialists, 500 empanelled native professionals in 200+ language combinations

• In-house facilities ensure smooth integration with downstream processes and delivery as per specifications

• Scalability of resources and infrastructure to meet customers’ varying needs. Secure processes ensure confidentiality.

• Works with more than 3,000 clients

• The processes and procedures are ISO 9001:2008 certified by DNV UKAS, part of D&B verified database since 90's. This in turn guarantees a strict adherence to best practices, statutory and legal compliances.

CHL WORLDWIDE WE MAY BE A YOUNG ENTITY BUT WE HAVE THE COLLECTIVE WISDOM OF

OUR PREVIOUS AVATAR.

OUR LEGACY


CHL W RLDWIDE

WASHINGTON DC I DUBAI I NEW DELHI I NOIDA I BENGALURUCHENNAI I HYDERABAD I GANDHINAGAR I MUMBAI


CHL W RLDWIDE

Ok it may sound like something that you have heard before but we still work at integrating ideas to build brands.

We believe that ideas create brands. Building brands involves formulating ideas which are visible, keeping in mind the consumer mindset. As David Ogilvy was fond of remarking,”the consumer isn’t a moron, she is your wife,” establishing a dialogue with the consumer requires that one speak in a language that they understand.

We try our outmost to develop ideas for brands, as it has been proven through research that a good idea can generate more returns than the amount spent on buying media.

THE ROCKET SCIENCE BEHIND IT ALL


CHL W RLDWIDE

Ideas need to be adapted for effective communication. Our passion for excellence and our integrated services offer a holistic package of communication solutions to take your brand to greater heights.

The services we provide is categorised into three main packages - Creative Consultancy, Brand Consultancy and Digital Medium. These include:

OOH

Outdoor

POP/POS

Brand Strategy

Corporate Identity

Brand Building Campaigns

Corporate Films

Advertising Strategy & Planning

PR

Seminars & Conferences

Events

Exhibitions

BTL Activation

Print Campaigns

Electronic (TVCs)

Radio

Digital, Social &

Mobile Commincations

INTEGRATING SERVICES FOR GREATER SYNERGIES.

Praveen Mathew has a through-the-line experience of more than 27 years, in advertising agencies in India and abroad, like DRAFT FCB Ulka, Fortune Promo 7, Arms Bozell, Grey Worldwide, Enterprise Nexus and Lowe Lintas.

During this period he has worked on brands like Degremont, Royal Nepal Airlines, Tuborg Beer, Panasonic, Hewlett Packard, Whirlpool, TATA Lucent, Hindustan Motors, British Airways, RC Cola, Oracle, Hindustan Times, GlaxoSmithKline, Domino’s Pizza, Sony, TATA Tea, 3Cs, General Motors, LG, Grohe, Hindware, SAP, Erickson, GE, HCL Aastra, and Titan Eye Plus.

And was also part of the launch of brands/products like HP’s PC and Printers, Whirlpool-QuickChill, Whirpool - WhiteMagic, Escotel Mobile Service in the South, SBI Cards, TATA Tea Temptation, LG’s OSD range to name a few.

PEOPLE AT THE HELM

PRAVEEN MATHEWNATIONAL CREATIVE DIRECTOR


CHL W RLDWIDE


CHL W RLDWIDE

Getting into Ogilvy & Mather after his MBA was Vinod’s dream job. However, when he got there, there was only one catch – he was in client servicing, when all the fun was to be had in the creative department. So, after a year pushing artworks and writing briefs, Vinod decided to switch tracks. That led him to Wunderman Cato Johnson, where he got his first break as a copywriter in 1998.

Since then, Vinod has infested creative departments across three cities – Bangalore, Chennai and Bombay - working with Ogilvy, Lintas, McCann Erickson and Saatchi & Saatchi. Over the years, he has supplemented his copy skills with a keen sense of art, something that has held him in good stead as a creative director. Vinod has picked up his share of awards, logged more of his fair share of overnighters, and helped any number of fledgling creatives find their feet. Vinod’s style of work is best described by Neil French (whose section of the Copy Book is his inspiration) – help write the brief (yes, maybe that MBA has its uses) and, in the process, generate an idea. That way, it saves everybody time. And saves him from crappy briefs which, he believes, are the starting point for crappy advertising.

When Vinod isn’t in office, he could be found playing his guitar, riding his Enfield Bullet across India, camera slung across his back, or cooking up a storm in his kitchen.

PEOPLE AT THE HELM

VINOD D’SAEXECUTIVE CREATIVE DIRECTOR


CHL W RLDWIDE

Over 14 years of rich experience across Marketing, Media, Advertising and Government sectors. Implemented highly effective Rural Outreach Communication strategies.

Created integrated programs for new / existing products, brand / product evolution and media endorsement. Outstanding success in building and maintaining strong industry networks.A competent professional with extensive cross functional experience in Business Development, Brand Management, Advertising & Marketing, Revenue Expansion, Public / Investor Relations, Corporate Communications, CRM, Media Management and Liaising & Coordination. Demonstrated capabilities in formulating and executing strategies for managing the product line and launching campaigns. Proven ability in strengthening relationships with key accounts and ensuring high customer satisfaction by providing with complete product support. Skilled in implementing business plans, conducting brand promotion events & market plan execution with proven ability to achieve the pre-set sales targets.

Partnered Triton Communications,Contract,Concept in previous assignment.Handled clients Hamdard,Aquaguard,Malaysia Tourism,Luminarc,Center for Sight.

PEOPLE AT THE HELM

HARRICK V PANDEYCLIENT SERVICING DIRECTOR

Exhibition

CONTAINERS CORPORATION OF INDIA LIMITED.

GM OPEL CORSA

EASTMAN AUTO & POWER

PIZZA HUT

DOMINO'S PIZZA

Exhibition

ASIAN PAINTS

WHIRLPOOL QUICK CHILL

AQUAFRESH FLEXINECK TOOTHBRUSH

WEST LIFE

THE ASHOKA

TITAN EYE


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AND MANY MORE...

A Y U R V E T

TM

R

SOME OF OUR CLIENTS

dedicated manpower resource

Art Director

ASHESH SRIVASTAVA (Art)

JASVINDER SINGHStudio Manager

ANINDYA KESHIAccount Head

JITENDRA RATHOD

SANJAY SINGH3D Designer

PUSHKAR BHANDARI AJAY PRATAPSr. Web Designer/IT

Servicing

Creative

Studio

(Art)

National Creative Director


CHL W RLDWIDE

THANK YOU

CHL WORLDWIDE PPT

Services

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