Chirpify

Sweepstakes

CHIRPIFY

Featured ClientsChirpify is a Social Marketing solutionwith some unique benefits:

• Consumers can ‘raise their hand’ to get instant access to products, content & offers they want – from anywhere.

• Brands & Agencies have a platform that:• Increases reach & amplification for social

campaigns• Enables social conversion from traditional

media• Drives data capture & revenue into CRM &

eCommerce

And we’ve found it particularly valuable for Sweepstakes

CHIRPIFYSOCIAL SAMPLING

BRAND

Free Product Sample

Email

Street Address

City

State ZIP

BRANDDIGITAL / SOCIAL

Promote anywhere Respond to every interested customer Convert instantly

Yes! I really #Want to try the #NewProduct

@busymom13

@busymom13Great! Just go here to get your sample: bit.ly/Ow3V

BRAND@Brand

More Qualified:• We gather social & customer profile info – allowing you to put product

in the hands of consumers who are most likely to have a great experience

More Amplified:• Every time a consumer uses an Actiontag they are sharing it with

their friends – driving Social Discovery and multiplying Earned Media

More Cost-Effective:• Chirpify’s messaging & form live directly “in social” – making for high

conversion rates, without needing a separate microsite / landing page

SOCIAL SAMPLINGPROGRAM VALUE

Benefits of Social Sampling with Chirpify

#sendmeOreo

CLIENT EXAMPLE:

CONSUMER GOODS

Oreo used Chirpify to launch their new flavors – using an Activated TV Ad

• Social product sampling program delivered 20,000 boxes toengaged social customers

• #sendmeOreo became a nationally Trending Topic on Twitter – without any social ad spend

#Actiontag participation and sharing drove more than 46 million impressions and reached 22 million social accounts

OREO LimitedEdition Flavors

CLIENT EXAMPLE:

RETAIL

TaylorMade Golf use Chirpify to create buzz for their new products

• Activate their email list to amplify participation using actiontags

• Collect social IDs and emails addresses, getting new product in the hands of qualified consumers.

Sampled 10,000 sleeves of golf balls in under 2 days to targeted and qualified consumers, while also collecting over 21,000 emails.

CLIENT EXAMPLE:

CONSUMER GOODS

Secret used Chirpify to get their new deodorant into the hands of busy, social Moms.

• Seeding began by activating a product post within a Twitter Mom’s group

• News of the deal spread online and then to Facebook, with thousands of Tweets using the actiontags #DGfree #StressStinks

#StressStinks became a nationally Trending Topic, and all 5,000 products were claimed within 4 hours.

1) Together , we identify a program to ‘activate’ using Chirpify• Often linked to an existing promotion or upcoming NPI

2) Chirpify’s account team recommends best practices• Collaborate on actiontags & messaging for max impact

3) We set-up, launch & support the campaign• Coordinate on any media spend or x-channel promotion

4) We create a campaign re-cap and deliver all data gathered• Focus on insights to optimize future social conversion

programs

HOW WE WORKWITH CLIENTS

• We can easily send data via real-time API or flat-file

• Our accounts team will work with you to make sure we’re sending in the right format for easy import

• Happy to work with your existing fulfillment partner, or suggest one of ours

EASY INTEGRATION

BRAND

Free Product Sample

Email

Street Address

City

State ZIP

BRAND

Chirpify

Social IDEmails

Profile Info

FulfillmentPartner

(Yours or Ours)

CRMSystem

Single Campaign Enterprise $10,000 ea. $2,500 set-up & support $7,500 for a 1-month license

$5,000 / month ongoing Set-up & support is included Lower monthly fee (requires 3+ months)

SAMPLINGPROGRAM PRICING

• Included Chirpify Services:• Campaign ideation & planning• Platform set-up & configuration

Actiontags, Messages, Conversion Form, Data Feed

• Campaign support & service• Campaign reporting

Includes approx. 20 hours of setup & support services per campaign or per monthCustom development & campaign services available on a contract basis