Sweepstakes and Contest in Italy
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Transcript of Sweepstakes and Contest in Italy
PROMOSFERA SRL- Via G. Giusti 65/A, 21019 – Somma Lombardo (VA) - Tel-Fax 0331 252144 - P.I. 02250050024
SWEEPSTAKES AND CONTESTS IN ITALY
WHAT YOU SHOULD KNOW TO ORGANIZE A PRIZE PROMOTION IN A SAFE AND LEGAL WAY
BACKGROUNDIn Italy, prize promotions are strictly regulated by law (DPR 430/2001).The decree regulates all kinds of Prize Draws or Competitions: the promises of prizes that are aimed at the public, within Italy, and have the main purpose of promoting products, services, companies, brands, or the selling of specific products, or services.
PROMOSFERA SRL- Via G. Giusti 65/A, 21019 – Somma Lombardo (VA) - Tel-Fax 0331 252144 - P.I. 02250050024
Prize promotions include:
Contest/CompetitionPrize Draw/Sweepstakes
Gift with puchaseDealers incentive
TO ORGANIZE A PRIZE PROMOTIONS IN ITALY YOU NEED TO KNOW THE LAW AND FOLLOW
THE RULES BECAUSE
THE CONTROLS ARE ACCURATE
AND THE FINES ARE VERY EXPENSIVE
PROMOSFERA SRL- Via G. Giusti 65/A, 21019 – Somma Lombardo (VA) - Tel-Fax 0331 252144 - P.I. 02250050024
ITALIAN LAW – KEY INFORMATIONWhat you need to know about DPR 430/2001
PROMOSFERA SRL- Via G. Giusti 65/A, 21019 – Somma Lombardo (VA) - Tel-Fax 0331 252144 - P.I. 02250050024
N° 1: PROMOTERThe promoter of a prize promotion must be an Italian company.If the company doesn’t have an headquarter in Italy, it can organize the prize promotions by means of an Italian fiscal representative.
N° 2: APPOINTED AGENCYThe Promoter can appoint a promotional agency to work as its substitute for the necessary fulfillments required by law ( e.g. filing of the documents and requiring the insurance policy for the promotion).
PROMOSFERA SRL- Via G. Giusti 65/A, 21019 – Somma Lombardo (VA) - Tel-Fax 0331 252144 - P.I. 02250050024
N°3: TIMING Italian law requires Prize Promotions must be communicated to the Authorities at least 15 days before the promotion starts;
N°4: GUARANTEE ON PRIZESThe 100% value of the prize pool must be guaranteed by an Insurance/Bank Policy. Copy of this guarantee must be shown to Authorities with the T&Cs at least 15 days before the promotion starts;
PROMOSFERA SRL- Via G. Giusti 65/A, 21019 – Somma Lombardo (VA) - Tel-Fax 0331 252144 - P.I. 02250050024
N°5: SERVER FOR ONLINE PROMOTIONSIn case of Online Prize Promotions, the server collecting the entries must be located in Italy. If the server is abroad, the registrations must be mirrored real time from the external server to the Italian server.
N°6: ASSIGNMENT OF PRIZESIt must be done at the presence of a Notary/Public Officer who supervises the whole procedure of the selection of the winners.
PROMOSFERA SRL- Via G. Giusti 65/A, 21019 – Somma Lombardo (VA) - Tel-Fax 0331 252144 - P.I. 02250050024
N°7: CHARITYPrizes not claimed or not assigned must be delivered to the Charity mentioned in the T&Cs.
N°8: OFFICIAL CLOSURESweepstakes must be “closed” officially at the presence of a Notary or of a Public Officer who verifies that all the prizes have been given away according to the T&Cs;
PROMOSFERA SRL- Via G. Giusti 65/A, 21019 – Somma Lombardo (VA) - Tel-Fax 0331 252144 - P.I. 02250050024
N°9: FISCAL DUTESTaxes on prizes and fiscal duties are on the Promoter’s responsibility. These have to be paid directly by the promoter or its fiscal representative:
– 25% (withholding tax) calculated on the net value of the prize +
– VAT not deductible for invoices issued for prizes
PROMOSFERA SRL- Via G. Giusti 65/A, 21019 – Somma Lombardo (VA) - Tel-Fax 0331 252144 - P.I. 02250050024
PROMOSFERA SRL- Via G. Giusti 65/A, 21019 – Somma Lombardo (VA) - Tel-Fax 0331 252144 - P.I. 02250050024
AUTHORITY CONTROLS AND FINESWhich are the risks if you don’t follow the rules?
PROMOSFERA SNC - Via G. Giusti 65/A, 21019 – Somma Lombardo (VA) - Tel-Fax 0331 252144 - P.I. 02250050024
PROMOSFERA SNC - Via G. Giusti 65/A, 21019 – Somma Lombardo (VA) - Tel-Fax 0331 252144 - P.I. 02250050024
CONTROLSAuthorities are always allowed to make controls on Prize Draws and Competitions and to issue fines in case it’s necessary”.
Controls are very strict in Italy and can be made by:
AUTHORITIES
COMPETITORS
CONSUMERS
PROMOSFERA SNC - Via G. Giusti 65/A, 21019 – Somma Lombardo (VA) - Tel-Fax 0331 252144 - P.I. 02250050024
RISKY SITUATIONSAuthorities are very rigorous in the controls, so it’s highly recommended to follow the rules exactly and to avoid risky situations in order not to be fined. For example, your company can risk a fine if:
• Your server is not based in Italy (or not mirrored)• The promotional website is temporary unavailable ( in Italy, the promoter is
responsible for the website and may be punished in case of unavailability, even for a couple of minutes);
• Prizes are delivered more than 180 days;• The promotion is cancelled or postponed (after the communicated starting date)• The winners selection is not made at the presence of a public officer
FINES
Unfortunately, fines are extremely high in Italy:
• from €2.000 to €10.000 for the late communications to the authorities
• from €50.000 to €500.000 for the rest of the infractions
PROMOSFERA SRL- Via G. Giusti 65/A, 21019 – Somma Lombardo (VA) - Tel-Fax 0331 252144 - P.I. 02250050024
PROMOSFERA SRL- Via G. Giusti 65/A, 21019 – Somma Lombardo (VA) - Tel-Fax 0331 252144 - P.I. 02250050024
To avoid any risk, it’s important to rely on a marketing agencyspecialized in Italian prize
promotions.
PROMOSFERA SNC - Via G. Giusti 65/A, 21019 – Somma Lombardo (VA) - Tel-Fax 0331 252144 - P.I. 02250050024
Who we are
PROMOSFERA SNC - Via G. Giusti 65/A, 21019 – Somma Lombardo (VA) - Tel-Fax 0331 252144 - P.I. 02250050024
• A team of consultants specialized in prize promotions management
• More than 1000 prize promotions managed up today.
• In Italy, Europe and not EU countries
• A turn-key service
Our servicesCONTESTS REGISTRATION IN ITALYINTERNATIONAL PROJECTSMONEY BACK GUARANTEED PROMOTIONSSOFTWARE FOR PRIZE PROMOTIONSWINNERS MANAGEMENTLOGISTICSPRIVACY CONSULTANCYTAX CONSULTANCYCREATIVITYCO-MARKETING
PROMOSFERA SNC - Via G. Giusti 65/A, 21019 – Somma Lombardo (VA) - Tel-Fax 0331 252144 - P.I. 02250050024
PROMOSFERA SRL - Via G. Giusti 65/A, 21019 – Somma Lombardo (VA) - Tel-Fax 0331 252144 - P.I. 02250050024
If you need more informations:[email protected]