ecommerce

chinausa

usa vs china

317m 1.4b

230billion

$ 210billion

$size of ecommerce

market (2012)

5% >6%ecommerce share of

total retail

250m

500m

750m

1.00b

1.25b

200m

317m 322m

189m

1.4b

b2c

650billion

$ online sales could reach

by 2020

“Bricks-and-mortar retailing is a mature business in the US,

where consumers have been shopping in malls

for decades and continue to do so, augmenting their purchases with

occasional forays on the web. Online shopping is dessert in the US, but in

China, it is the main course.”

Jack Ma, Group founder and Chairman, Alibaba 

total number of online shoppers

independent merchants

76% 90%marketplaces

(ie. taobao)

annual spending online

per buyer

1,028$1,439$

brandtochina.com

1 electronics& appliances

2 apparel, fashion

3 beauty & personal

most popular retail categories in china

online sales channel mix

120%

China’s etail industry posted

compound annual growth since

2003*US: 17%

70%of china’s

ecommerce market is

c2c*US: <10%