Magento vs WooCommerce - October 2016, Ecommerce North East
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Transcript of Magento vs WooCommerce - October 2016, Ecommerce North East
![Page 1: Magento vs WooCommerce - October 2016, Ecommerce North East](https://reader031.fdocuments.us/reader031/viewer/2022030315/587b33f31a28ab057d8b6ba5/html5/thumbnails/1.jpg)
@ecommercene
Ecommerce North East
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MagentoWooCommerce’s bigger, more mature brother?
@RichardCarter
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What Magento is
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A market leader
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WooCommerce: 31.6%
Magento: 10.5%
2016: https://www.datanyze.com/market-share/e-commerce-platforms/
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Ecommerce, from the ground up
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Feature rich
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Plenty of integrations…
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Aimed at the mid – larger ecommerce market
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What Magento is not
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A blogging platform(…but you can integrate WordPress)
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A silver bullet!
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Who uses Magento?
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Some large retailers…
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…and smaller retailers, too
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Magento’s features
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Catalogue managementCategoriesProduct typesAdvanced pricing rulesTiered pricing - bulk discountsLayered navigation (product filters)Product reviews
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CustomerAccountOrder historyAddress book managementDownloads
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Cart and checkoutOne page checkoutShipping optionsPayment optionsTax ratesEU VAT validation
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Promotion NewsletterUp-sells & cross-sellsCoupon codesCustomer groupsSales reporting
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SEOXML sitemapsMetaAutomatic URL creation
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More!MultisiteMultilingualMulticurrency
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Magento Community vs Magento Enterprise
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CommunityFree to useComprehensive
EnterpriseAnnual licenseFeatures++
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Magento myths
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1. Magento is slow
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1. Magento is slowCaching + Server
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2. Magento is for enterprise
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2. Magento is for enterpriseSmaller businesses use it very successfully
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3. Magento is hard
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3. Magento is hardKnowledge & training
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Is Magento for you?
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✓ Serious about selling online✓ Comprehensive backend✓ Integrations for payment, accounting, and many more✓ Highly scalable
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✘ Out of the box ecommerce✘ Software as a Service
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Magento vs WooCommerce
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A question of scale?