Franchising  into  an  emerging  brand  …  

 A  wholly  owned  branded  Trademark  of,  CHICKANO  (M)  SDN  BHD  

We  are  totally  commiCed  to  quality,  innovaGon  and  customer  service.  Backed  by  our  strong  brand,  successful  retail  concept  and  our  shared  commitment  to  conGnually  whip  up  delicious  range  of  fresh  fried  and  roast  chickens  that  make  your  day.    We  are  rapidly  expanding  our  franchise  network  in  the  Asia  Pacific  region,  currently  seeking  compaGble  enterprises  to  be  part  of  our  growth.        CHICKANO  looks  forward  to  working  with  like-­‐minded  companies,  who  are  able  to  saGsfy  the  following  requirements:    

!  To  establish  a  widely  known  and  respected  presence  in  ASIA  as  the  “go  to”  desGnaGons  for  the  freshest,  highest  quality,  family  dinning  experience,  with  the  best  “value  for  money”.  

!  Have  a  set  menu  that   is  renowned  to  all  of  our  customers,  as  well  an  ever  evolving   secondary   menu   offering   daily,   weekly   &   seasonal   menu   items.  Student  &  “Value  MEAL”  will  be  offered.        

!  Using   the   first   Pilot   LocaGon   in   Bedok,   Singapore,   as   a   tesGng   ground,   to  establish  all  signature  menu  item,  operaGon  systems  and  service  excellence  procedures.  Taking  all  of  this  experGse  forward  within  the  first  year,  to  grow  in  the  ASIA  Market.          

 

!  To  create  a  globally  recognized  Brand  in  the  F&B  market  niche-­‐market  term  and    the  “Semi-­‐Fast  Food  Market”.  

!  Chickano  will  be   leading   the  way  with   for   food  quality,   service  orientated  and  value  for  money  that  is  second  to  none.    

!  Firstly  ASIA  then  onwards  to  Global  Brand  resignaGon.      

!  If  a  self-­‐acclaimed  “Burger  King”,  "Colonel  Sanders"  and  an  American  Clown  can  achieve  Global  market  shares,  why  not  an  ASIAN  entrepreneur?              

Introducing  our  “Fresh  Daily”  never  frozen,  AAA  quality  chicken,  that  is   always   cooked   to   order.   No   menu   items   EVER   sit   awaiGng   the  customers   arrival,   under   a   HEAT-­‐lamp.   The   few   minutes   of  preparaGon  Gme   is  why  we   call   it   “Semi-­‐Fast   Food”.  Our   customers  realize   the  benefits  and  gastronomical   rewards  of  “Made  To  Order”,  over  pre-­‐cooked  food.          

WE ARE “SYSTEM” BASED …

Catagories  

Restaurant  (A)  

Non-­‐Restaurant  (B)  

Kiosk  Concept  (C)  

Services  

Casual  Dining  

FuncGons  

Take  Away  

Delivery  

Consumers  

Young  Adults  

Families  

Companies  

ParGes  

Private  Events  

Unique  Selling  Points  

Design  Products  •  (A)  BIG  BIRD  •  (B)  Satay  Wrap  

BRAND   Franchise  Fees   Royalty  (%)   Ads  Fund  (%)   EST.  Set-­‐Up  

McDonald’s   USD  22,500   5   5   1  –  3  Mil  

KFC   RM  45,000   5   4.5   1  –  2  Mil  

The  Chicken  Rice  Shop  

RM  70,000   4   3   450,000  –  700,000  

Ayam  Penyet   RM  100,000   0   0   600,000  –  750,000  

BBQ  Chicken   SGD  30,000   5   0   SGD  300,000  

Merry  Brown   RM  60,000   4   3   400,000  –  600,000  

Kenny  Rogers   RM  88,500   5   1   800,000  –  900,000  

Barcelos   USD  200,000   7   2   1  Mil  

NOTES:  Terms  varies  from  5  to  10  yrs  

SECURITY  DEPOSITS:  Varies  from  USD  10,000  to  USD  100,000  (Refundable)  

General  Breakdown   CAT    (C)   CAT  (B)   CAT  (A)   PAYMENT  DUE  

Franchise  Fees   20,000   50,000   80,000   Upon  Sign  F.A.  

Rental  Leasehold   3,000   10,000   30,000   Upon  Sign  T.A.  

Leasehold  Improvement   10,000   100,000   250,000   Upon  ConstrucGon  

Equipment  Purchase   10,000   80,000   150,000   Upon  D.O.  

Opening  Inventory   5,000   10,000   20,000   Upon  D.O.  

Store  Design   5,000   5,000   10,000   Upon  Sign  T.A.  

HR  &  Training   1,500   2,500   3,000   As  Incurred  

Opening  AdverGsement   1,000   10,000   30,000   Before  Opening  

Misc.  Expenses   5,000   10,000   30,000   As  Required  

Legal  Fees   1,500   1,500   1,500   Upon  Sign  F.A.  

EsQmated  Investment   62,000   279,000   604,500  

**  F.A.  =  FRANCHISE  AGREEMENT            T.A.  =  TENANCY  AGREEMENT  

         D.O.  =  DELIVERY  ORDER  SECURITY  DEPOSIT:  RM  10,000  (*Refundable)  

1.  This   amount   is   the   esGmated   excluding   the   deposit   for   rental   payable   upon   signing   the   Tenancy  Agreement.  

2.  Some  costs  will  vary   in   relaGon  to   the  physical   size  of   the  restaurant.  A   lower  cost   restaurant   is  one  that  would  require  fewer  leasehold  improvements,  less  seaGng  and  fewer  equipment  expenditures.    

3.  Moderate  and  higher  costs   restaurants  may  require  extensive   interior   renovaGons,  extensive  seaGng  and  addiGonal  equipment.  If  you  are  purchasing  a  franchise  for  another  locaGon  opportunity,  such  as  a  non-­‐tradiGonal,  satellite  or    insGtuGonal  locaGon,  the  above  listed  capital  requirements  may  vary  and  could  be  substanGally  lower  depending  upon  the  necessary  equipment  you  must  acquire  or  changes  in  leasehold  improvements  you  must  make.  

4.  The  above  figures  do  not  include  extensive  exterior  renovaGons.  

5.  THESE   FIGURES   ARE   ESTIMATES   OF   THE   COMPLETE   INVESTMENT   IN   SETTING   UP   CHICKANO  RESTAURANT   EXCLUDING   THE   OPERATING   COST.   IT   IS   POSSIBLE   TO   EXCEED   COSTS   IN   ANY   OF   THE  AREAS  MENTIONED.  

2014      1.  Pilot  project  outlet  in  Singapore.  2.  Develop  franchise  module  &  system.    2015      1.  Start  up  expansion  plan  in  Malaysia.  2.  Start  development  for  KIOSK  Concept.  

2016      •  Expand  to  Jakarta,  Indonesia.    

The  next  BIG  thing  in  ASIA  ...  Thank  you.