Presentation Devernois Franchise opportunity

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A Unique Retail Business Opportunity

description

A great opportunity to open a new shop with the back up of an international company !!

Transcript of Presentation Devernois Franchise opportunity

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 A  Unique    

Retail  Business  Opportunity  

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History  •  From  its  beginnings  in  the  twen;es,  DEVERNOIS  has  today  become  a  

leading  fashion  label  of  interna;onal  renown.  Thanks  to  its  commitment  to  quality  and  knitwear  talent,  the  family-­‐owned  company  has  successfully  preserved  the  Devernois  Tradi;on,  the  expression  of  a  ;meless  chic  and  elegance  handed  down  from  genera;on  to  genera;on.    

•  Created  in  1927  by  Claudius  Devernois,  the  company  ini;ally  specialized  in  jacquard  knitwear  for  men,  women  and  children,  before  management  shiNed  its  focus  to  women’s  ready-­‐to-­‐wear  in  the  six;es.    

•  The  label  was  further  developed  in  the  seven;es  by  the  founder’s  children,  Jean  Bernard  and  Zélia  Devernois,  and  Zélia’s  husband,  Pierre  Boël.    

•  During  the  eigh;es,  DEVERNOIS  very  quickly  expanded  into  other  European  markets  and  stepped  up  the  pace  of  growth  by  developing  a  franchise  network.  It  also  went  public  with  an  ini;al  public  offering  of  shares  on  the  Paris  Bourse.        

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Shop  and  Window  

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The  Future  •  The  second  genera;on  made  the  label  a  market  success  and  led  a  host  of  

unforgeWable  adver;sing  campaigns  based  on  the  slogan  “En  Devernois,  je  suis  moi”  (“When  I’m  wearing  Devernois,  I  can  be  myself”).      Historically  a  manufacturer,  DEVERNOIS  now  has  180  retail  outlets,  and  the  arrival  of  the  third  genera;on  has  invigorated  the  label  in  terms  of  both  design  and  distribu;on.  Zélia’s  daughter,  Séverine  Brun,  has  reprised  the  DEVERNOIS  look,  promising  a  contemporary  slant  while  remaining  true  to  the  Devernois  tradi;on.  As  a  young,  ac;ve,  athle;c  execu;ve  who  successfully  combines  a  career  and  family  life,  Séverine  can  easily  iden;fy  with  her  customers.  She  is  leading  Devernois  into  a  new  phase  of  its  long  history,  by  moulding  the  company’s  tradi;on  of  quality  with  a  contemporary,  signature  look.  With  her  inside  knowledge  of  the  family  business,  Séverine  is  able  to  build  on  the  label’s  strengths  and  modernize  it  using  a  strong  product/store  concept.  

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WINTER  2013  

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Franchise  Bou;que  

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HEAD  OF  TERMS  

•  Devernois  will  decide  with  you  your  budget  of  buying  following  your  retail  Turnover  target.  

•  Devernois  will  Deliver  the  Stock  in  your  Store  as  per  your  order.  

•  Devernois  will  take  back  10%  of  your  unsold  Stock  aNer  the  sales  has  finished.  

•   Devernois  will  provide  a  Merchandise  and  window  Guide  Book  

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Benefits  

•  No  Franchise  fees  or  royalty  are  owed  to  Devernois  

•  Devernois  will  refund  at  the  end  of  the  year  •   50%  of  your  adver;sing  expense  limited  to  your  annual  buying  budget.  

•  Point  of  sale  Terminal  Provided  by  Devernois  •  Point  of  Sale  support  –  Poster,  catalogues  ect  •  Devernois  Send  a  Merchandiser  to  your  Store  Every  Season  

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Devernois  Developer    

•  The  Devernois  developer  will  support  you  all  the  way  from  the  beginning    to  start  of  trading.  

•  ANer  the  store  is  open  the  developer  will  be  on  hand  to  help  you  and  will  visit  your  store      every  season.  

•  Devernois  head  office  provide  everyday  support.  

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Shop  Concept  

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WINTER  2013  

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   Dealings  with  the  development  of    Devernois  franchises  in  the  UK  and  

Ireland          

Email              devernois@b;nternet.com  Website    www.devernois.fr    Sophie  England    07771981857    Florence  Sibourd    01608  676226