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Transcript of CHICAGO RED STARSchicagoredstars.com/assets/2016/01/2016-SponsorshipDeck.pdf2016 partnership...
2016PARTNERSHIP OPPORTUNITIES
I N C O O P E R AT I O N W I T H T H E U N I T E D S TAT E S S O C C E R F E D E R AT I O NCHICAGO RED STARS NATIONAL WOMEN’S
SOCCER LEAGUE
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The National Women’s Soccer League (NWSL) is a ten-team women’s professional soccer league featuring national team players from Canada, Mexico and the U.S. The ten clubs are the Boston Breakers, Chicago Red Stars, Houston Dash, FC Kansas City, Portland Thorns FC, Seattle Reign FC, Sky Blue FC, Washington Spirit, Western New York Flash and expansion side Orlando Pride.
Based in Chicago, the NWSL is supported by an unprecedented international collaboration between the Canadian Soccer Association, the Federation of Mexican Football and the United States Soccer Federation.
Each of the league’s ten clubs will play a total of 20 games from April through October, with a schedule consisting of 10 matches at home and 10 away with an Olympics break in August.
ABOUT THE NATIONAL WOMEN’S SOCCER LEAGUE
NATIONAL WOMEN’S SOCCER LEAGUE
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ABOUT THE CHICAGO RED STARS
Established in 2007, the Chicago Red Stars began as one of seven teams competing in the Women’s Professional Soccer(WPS) league, which lasted from 2009-2011.
Red Stars win U.S. Open Cup Championship.
NWSL expands to nine teams, with the addition of MLS franchise Houston Dash. Red Stars add U.S. Women’s National team players Christen Press and Julie Johnston, as well as Canadian Olympians Karina LeBlanc and Melissa Tancredi.
Red Stars join seven other teams for the inaugural 2013 National Women’s Soccer League season. U.S. Olympians Shannon Boxx and Lori Chalupny are added to the roster.
Four Red Stars are part of the World Cup Winning American team. Red Stars earn NWSL Player of the Month honors for the first time in team history. (Christen Press, April. Sofia Huerta, May)
Red Stars join Women’s Premier Soccer League (WPSL) and finish as National Semi Finalists.
Second longest operating professional women’s soccer franchise in the country.One of the strongest female soccer brands between the coasts.A roster with the best players in the world—World Cup superstars, Olympians and D-1 college standouts.For nearly a decade, has delivered the affluent family household demographic to sponsors.
Red Stars Reserves win WPSL National Championship.Red Stars make professional playoffs for the first time in club history.Danielle Colaprico is honored as NWSL Rookie of the Year.
Julie Johnston is honored as NWSL Rookie of the Year.
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OUR PLAYERS
CHRISTEN PRESSUSWNT World Cup Champion1st American to win Golden Boot Award in Sweden2015 NWSL Best XI
>>>
VANESSA DIBERNARDOU20 USA CONCACAF Women’s Championship MemberMAC Hermann Trophy Semi-FinalistTwo-time All-American at University of Illinois
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DANIELLE COLAPRICO2015 NWSL Rookie of the Year2015 USWNT Call-upUniversity of Virginia’s all-time leader in assists & appearances
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JULIE JOHNSTONUSWNT World Cup Champion2015 NWSL Best XI2014 NWSL Rookie of the Year2012 US Soccer Young Athlete of the Year
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ALYSSA NAEHERUSWNT World Cup Champion2014 NWSL Goalkeeper of the YearFIFA U20 World Cup Golden Glove WinnerHolds NWSL record with 106 saves
>>>
> >
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2016 HOME VENUE - TOYOTA PARK
Chicagoland’s only soccer-specific stadium located in Bridgeview, IL, just outside of Chicago
20,000 capacity multi-purpose venue with suites and VIP experience
Was home to the Red Stars during WPS in 2009/2010
Home to Chicago Fire of MLS - men’s professional soccer team.
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2015 FIFA WOMEN’S WORLD CUP / 2016 OLYMPICS - RIO
In choosing to partner with the Chicago Red Stars, especially after the thrilling World Cup victory by Team USA in 2015, partners will be uniquely positioned to not only strengthen their brands locally, but also to position themselves as a top brand throughout the country, and globally.
Chicago Red Stars had 8 representatives in the 2015 FIFA Women’s World Cup in Canada: Christen Press (USA), Julie Johnston (USA), Shannon Boxx (USA), Lori Chalupny (USA), Karina LeBlanc (CAN), Melissa Tancredi (CAN), Adriana Leon (CAN), and Abby Erceg (New Zealand)
SHARE IN THE U.S. WOMEN’S NATIONAL TEAM’S WORLD CUP VICTORY & BE A PART OF THE EXCITEMENT AS TEAM USA GOES FOR GOLD IN RIO - SUMMER 2016
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PARTNERSHIP BENEFITS
BRAND AWARENESSLogo placement in a variety of places from the Red Stars front of jersey to direct pieces and in-stadium signage will add to increase brand awareness. Being recognized as a sponsor will communicate value and support with your target audience.
CREATE, DEVELOP & ENHANCE CREDIBILITY
Build trust and establish rapport with your customers and prospects.
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MEDIA EXPOSUREIn 2014, the Red Stars tallied over 108 million impressions online and in print publications. This included local, regional and national media outlets.
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COMMUNITY INVOLVEMENT & GIVING BACK
Show your interest by supporting the community team and a local organization.
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HIGHLY TARGETED MARKETING
Reach our demographic of upper-middle class suburban families, sports fans, and the LGBT community.
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3,055,148IS STILL ONE OF THE
FASTEST GROWING SPORTS.
YOUTH SOCCER
626,907
30MILLION
80,652
IN 2014, IN THE U.S. ALONE
BOYS AND GIRLS WERE REGISTERED FOR YOUTH SOCCER. WOMEN AND GIRLS
ARE PLAYING THE SPORT OF SOCCER TODAY.
IN THE MIDWEST THERE ARE OVER
IN THE STATE OF ILLINOIS ALONE.
YOUTH SOCCER PLAYERS WITH OVER
GLOBALLY, IN AMERICA,
*Statistics from US Youth Soccer, 2015
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Your company logo will be prominently displayed on the front of the Chicago Red Stars home and away jerseys. The logo will be visible to fans in the stadium, on national and local media coverage, along with meet-and-greet appearances throughout the community.
BRANDING ON THE JERSEY BACK, SLEEVE, WARM-UP TOP, SHORTS ALSO AVAILABLE
PARTNERSHIP OPPORTUNITIES - JERSEY BRANDING
YOUR LOGO
SOLD
OUT
SOLD OUT 2016 YOUR LOGO
HOME JERSEY AWAY JERSEY WARM-UP TOP
SOLD OUT 2016
SOLD OUT 2016
SOLD
OUT
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PARTNERSHIP OPPORTUNITIES
TITLE NIGHT SPONSOR IN STADIUM ASSETS
MASCOT SPONSOR
Take ownership of a Chicago Red Stars home game! Your company will have its name attached to its very own Red Stars soccer match on a mutually-agreeable date. Your company name will be included in all media, social media and promotion.
For example: “Fan Appreciation Night Presented by CJ Wilson Mazda”, “Mascot Night Presented by TeamSnap.”
BOOTH/TENT SPACEInteract directly with soccer fans on the stadium concourse. Hand out samples, coupons, flyers, or demonstrate a product.
FIELDBOARDSFieldside ad signage in view of the fans, live webcast, and television broadcast.
STADIUM SIGNAGEBranded company banners can be hung throughout the stadium.
PRESS BACKDROPBranded backdrop with your company logo shown in all photos and videos with players & coaches postgame.
Your company will be the official presenting partner of the Chicago Red Stars mascot, Supernova. This will include Mascot jersey branding, web/social media integration, and experiential co-marketing in the community.
Supernova attends approximately 40 events per year, including all Red Stars home games.
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PARTNERSHIP OPPORTUNITIES
ONLINE ASSETS HOSPITALITYWEBSITE ADVERTISING
> 300x250 rotating ad spaces> Logo and link on chicagoredstars.com
WEEKLY E-NEWSLETTER
> Banner ads, or advertorials in our email newsletter> Sent out once a week to a database of over 16,000 active recipients
SOCIAL MEDIA
> Social media contents, mentions and integration on the following channels:
SEASON TICKETS
> Reward your employees, entertain a client or donate your tickets to a local non-profit group
CORPORATE VIP FIELDSIDE SEATS + TABLES
> Be “courtside” for a Red Stars game by sitting at field level.> Includes waiter service so you don’t miss any of the action
PLAYER APPEARANCES
> Have professional athletes attend your company event, sign autographs or give a motivational speech
MEDIA GUIDE
> Sent to media database over 300 soccer specific personnel and local Chicago media leaders> Available via download from website
WEBCAST
> Video player skin branding> Company representative appearance at half time> Halftime branding or Post-game highlights branding> Broadcast mentions> Logo appearance on screen
>17K
>14K
>27K
>4.5K
SOLD
OUT
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CHICAGO RED STARS ACADEMY
Team up with the Chicago Red Stars Soccer Academy, the only All-Girls Academy in Chicago with an all female staff (taught by Red Stars players and elite female athletes)
Opportunities include: • Camper t-shirt branding• On-site marketing presence• Online advertising• Camper goodie bag inclusion• Presenting sponsor
For more information on Chicago Red Stars partnership opportunities, please contact:
ALYSE LAHUEGENERAL MANAGER563.508.3761 (CELL)[email protected]
CONTACT
CHICAGO RED STARS ACADEMY
Our amateur reserves team is comprised of some of the top college players in the nation, who are aspiring professionals. 2015 WPSL NATIONAL CHAMPIONS
Opportunities include: • Presenting sponsor• Jersey sponsor
RED STARS RESERVES