CHICAGO PRIDE FEST

CHICAGO PRIDE FEST

Northalsted Business Alliance • 3656 N. Halsted, Chicago, IL 60613 • northalsted.com • 773.883.0500

June 18 and 19, 2016

CHICAGO PRIDE FEST


Chicago Pride Fest June 18 + 19, 2016

Halsted, between Addison and Grace

Overview: Now in its 14th year, the Chicago Pride Fest is held one week before Chicago's Pride Parade and sees over 150,000 attendees from the Chicagoland area and from across the country. The event’s purpose is to kick off the city’s Pride Week and offer organized, quality outdoor entertainment for lesbian, gay, bisexual, transgender and queer (LGBTQ) community. With more the 150,000 visitors from Chicagoland and beyond, Chicago Pride Fest is also one of Chicago’s largest outdoor events and draws an upscale demographic of LGBTQ people with highly disposable incomes. Chicago Pride Fest boasts food and drink and more than 150 vendors offering fine arts, crafts, world market goods and merchandise targeted to the LGBTQ community. Chicago Pride Fest features three music stages where more than 20 top-name local and eight chart-topping national acts perform. National musical acts featured on the event's two main stages have included RuPaul, C&C Music Factory, Linda Clifford, Big Freedia, Jennifer Hudson, Hugo and St. Lucia. There are intermittent, high quality Drag Shows as well as popular local DJ’s, local musicians and performing artists. Chicago Pride Fest has a reputation not only for the best live music and diverse crowds in Chicago, but one of the most popular and unique components of this festival is the Pet Pride Parade- a junior version of the following weekend’s Pride Parade. Proud owners parade their costumed pets on a short route throughout the events’ surrounding blocks. Celebrity judges award prizes. This parade is jammed with both participants and spectators and always makes the TV news!

Event Details Dates: June 18-19, 2016 Location: North Halsted Street – Chicago Addison to Grace Hours: 11AM-10PM Attendance: 150,000

Event Features • Three Stages • Continuous, live music • National name music headliners • Local Entertainment • Chicago Pet Pride Parade • More than 150 vendors • Wide variety of food and drink offerings

from vendors and local restaurants

• LGBTQ • Upwardly Mobile • Ages 25-50 • Male 60% Female 40% • College degree or higher • Average HH Income: $75,000 • Midwest Regional and National Attendees

CHICAGO PRIDE FEST

Event Audience




The first officially recognized gay village in the United States, Boystown in Chicago, Illinois is the commonly accepted nickname for the eclectic East Lakeview neighborhood that is home to Chicago's visible and active Lesbian, Gay, Bisexual and Transgender (LGBT) community. Boystown Chicago is situated just southeast of Wrigleyville in Lakeview. Go Cubs! The two main (north-south) avenues of Halsted and Broadway dominate the heart of this commercial district. Both avenues cater to a lively nightlife with more than 30 different bars, nightclubs and restaurants. Not a night owl? Don't worry! Boystown is home to some of Chicago's premier shopping including apparel, art galleries, and more. Stay as long as you like, there are more than enough salons and places to pamper yourself day or night. Boystown also includes some of Chicago’s best theater, specialty restaurants, wine bars, trendy fashion boutiques and one-of-a-kind shops. Historic greystone and brownstone walk-up buildings line the neighborhood, giving the residential area a cozy, urban feel.

ABOUT NORTHALSTED




Northalsted Business Alliance can work with you as a sponsor to develop a tailored program to further the exposure of your business’ involvement, meet your marketing objectives, and highlight your partnership.

• Onsite activation Display: marketing, promotion and sales of products and services, up to 40’ • On-Site Recognition: Main Stage VIP crowd welcome, announcer mentions • Use of Northalsted email database • “Name-in-Title” of stages, on site and collateral • “Name-in-Title” of the festival • Logo/Name in pre-event postcards (10,000) • Logo/Name in pre-event posters (400) • Logo/Name on event print media • Brand placement banners throughout festival • Logo and link on Pride Fest webpage and social media • Logo and link in Northalsted’s weekly e-blast (4,500)

CHICAGO PRIDE FEST SPONSOR BENEFITS




In addition to branding your company as a strong civic leader, Title Sponsorship of Chicago Pride Fest offers big media attention, front-line positioning in all public relations efforts, all-inclusive marketing placement, assistance with customized pre-event and on-site promotions, and a vast amount of one-on-one interaction with consumers. The event’s professionally produced marketing/advertising campaign begins months in advance and brand placement begins immediately after the sponsorship is secured. As Title Sponsor, your company will be the name most prominent with Chicago Pride Fest.

Naming rights to one of the Chicago Pride Fest stages not only closely aligns your company with this Chicago event icon, but also boosts your company’s exposure- both on-site and in pre-event media. Sponsorship of a Chicago Pride Fest component aligns your company with Chicago’s official Pride Festival. Sponsorable components include the two music and performance stages and the Pet Pride Parade. In addition to naming rights of the component, this sponsorship offers media and PR inclusion, customized event-related promotions, on-site banner placement, and marketing space in a premium, high traffic location.

Title Sponsorship

Component Naming Sponsorship

CHICAGO PRIDE FEST PREMIUM SPONSORSHIPS






CHICAGO PRIDE FEST PARTNERSHIP HISTORY

Previous Media Partners

87.7 Underground Best Gay Chicago.com Boi Magazine Chicago Pride Chicago Reader Chicago Sun-Times Chicago Tribune Comcast Cable TV Fusion Radio Gay Chicago GRAB Magazine Instinct Magazine KHits-FM Metromix Pink Magazine RedEye Time Out Chicago Windy City Times WXRT-FM

Previous Sponsors

In addition to print and web media, Chicago Pride Fest is covered in pre-event coverage by local television including interviews, meet & greets, and offers on-site press areas. The event is also hugely supported by social media marketing campaigns.


ABC

American Airlines

Anheuser-Busch

AT&T

Barefoot Wines

Barilla

Best Buy

BMW

ChiroOne

Chrysler

Coca-Cola

Conagra Foods

CVS

Fitness Formula Clubs

Ford Motor Company

Illinois Lottery

Johnson & Johnson

Kellogg's

New York Times

Old Navy

PetCo

Red Bull

SalesForce

Smirnoff

Sprint

T-Mobile

Trojan

Twin Lab

Virgin Mobile & Airlines

Vonage

CHICAGO PRIDE FEST

Documents

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