AUSTIN AIRSTREAM€¦ · • SXSW Film, Music & Interactive Festivals • ACL Music Festival •...

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AUSTIN AIRSTREAM Katie Cook

Transcript of AUSTIN AIRSTREAM€¦ · • SXSW Film, Music & Interactive Festivals • ACL Music Festival •...

Page 1: AUSTIN AIRSTREAM€¦ · • SXSW Film, Music & Interactive Festivals • ACL Music Festival • Pachanga Festival • Austin PRIDE Festival • Formula 1 Fan Fest • Chuy’s Christmas

AUSTIN AIRSTREAM

Katie Cook

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BEFORE

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AFTER

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AIRSTREAM VIDEO

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Consumer/Community • SXSW Film, Music & Interactive Festivals

• ACL Music Festival

• Pachanga Festival

• Austin PRIDE Festival

• Formula 1 Fan Fest

• Chuy’s Christmas Parade

• Austin Trail of Lights

Customer & Group • Republic of Texas Biker Rally

• Southwest Showcase

• Keller Williams

• US Entomological Society

• Healthcare Exhibitors Association

• Design Automation Conference

• Local Customer Appreciation Event

LOCAL EVENT ACTIVATIONS

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AIRSTREAM ADVENTURES

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D.C. ROAD TRIP Three activation markets: Memphis, D.C., Atlanta

Two rockin’ music acts: Marshall Ford Duo & Tje

Austin

One mission:

Get people talking about

Austin!

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AIRSTREAM BLOG

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TOTAL MEDIA IMPRESSIONS

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SUMMER ROAD TOUR

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CHICAGO - LOLLAPALOOZA

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SUMMER ROAD TOUR MINNEAPOLIS

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INDY

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ATXAIRSTREAM.ORG

3,267 TUMBLR PAGE VIEWS

3:28 AVG. TIME ON SITE

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#ATXAIRSTREAM

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CAMPAIGN HIGHLIGHTS

659 TOTAL PHOTO ENTRIES

465,554 TOTAL PHOTO REACH

1,466,120 #ATXAIRSTREAM

TWITTER HASHTAG

REACH

88 EMAIL ENTRIES

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KEY TAKEAWAYS

• Create a photo opp

• Think mobile first

• Keep it simple

• Track everything you possibly can

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