Chevra 2010 07_14_tip_personas
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Transcript of Chevra 2010 07_14_tip_personas
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Reaching Your Target AudienceIn a way that they’re receptive to your messages
Luis MaimoniCreative Director, Fresh!
Business ChevraJuly 14, 2010
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Emperor Kuzco tells Pacha that he intends to destroy Pacha's village and build "Kuzcotopia”:
Pacha: But, but, um, where will we live?Kuzco: Hmm. Don't know, don't care. How's that?
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Your “Target Market.”
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One to one. Not “One Size Fits All.”
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Let’s get to know our candidates!
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Get to Know Them• Background?• Daily activities?• Goals & aspirations?• Relevant problems & current solutions?• Circumstances that drive their decisions?
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Get to Know Them• Publications• Web sites/blogs/social media• Events• Interviews
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• Know what they talk about.• Know the actual words & phrases they use. • Know the media they prefer.
Persona Payoffs
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Keywords
Easy to use.Hard to choose.
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The Challenge of Choosing Keywords
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The Challenge of Choosing Keywords“Long Tail” keywords!
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More Info?Would you like this presentation in .pdf format?
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