Checklist for Print Marketing Materials

The effectiveness of your print marketing materials relies heavily on their design and layout. The

following checklist contains a few of the important items that you won't want to forget when you

are creating print materials:

1. Text color should contrast background adequately Check your text to background contrast. If your brochure printing piece is hard to read, then it

simply won't get read.

2. Font sizes and line spacing should make reading easy If you are unsure about font sizes, then error on the side of too big. The same goes for line

spacing. It is better to leave a little extra white space than not enough.

3. Give your images tag lines to explain them You may have the perfect photograph for your booklet or brochure printing, but unless you add a

tag line your message may get lost. Remember, many readers scan the page for images and tag

lines before they begin to read the text body.

4. Place your logo where it will be seen Typically this means the upper left hand corner of the page. This is where the eye falls first. If

you are brochure printing, then you can place it on the bottom portion of your front or back cover

along with one in the upper left corner of the inside.

5. Use a tag line that makes the company's purpose clear This should briefly outline what purpose you serve and who you can best serve. Keep it simple

and meaningful instead of catchy.

6. Layout should be easily understood Your information should be written in order. Use subheads to organize sections and be

purposeful about where you place images.

7. Don't forget contact information In order for your reader to take action, they must be able to get a hold of you. Include all of your

information in the beginning or end of your booklet or brochure printing.

8. Clear and concise headlines and subheads These are the signs that lead your readers though your printed materials. They could also be the

only thing that people read. Make the most of them.

9. Contents page for longer brochures and booklets This lets the reader know where to find what they need to find. Without a table of contents, a

reader may give up before they even begin, especially if they don't have the time to search

through your booklet printing piece for the specific information they need.

10. Keep colors and styles consistent throughout Use a consistent color and style for your entire marketing line. This will reinforce your brand and

create reliability for your customers.

11. Use emphasis sparingly

If every other word is in bold or italics, then nothing is emphasized. Use emphasis only on the

truly noteworthy content.

12. In your text body, be concrete and descriptive and avoid jargon

Your readers do not understand the lingo of your business. Your brochure printing must make

sense to everyone, so use simple language that is easy to understand. The only exception is if

your company mainly deals with other businesses that understand technical terms and need to see

you using them to believe in your validity.

Although this checklist is not all inclusive, it will cover most of your bases. Use your creativity

to make your print market materials your own and always use a checklist to make sure they are

up to spec.

Company Overview

Charlotte Print empowers micro businesses and consumers annually with affordable,

professional options to make an impression. With a unique business model supported by

proprietary technologies, high-volume production facilities, and direct marketing expertise,

Charlotte Print offers a wide variety of products and services that micro businesses can use to

expand their business. Charlotte Print's broad range of products and services are easy to access

online, 24 hours a day at www.charlotteprint.com.

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