Check yo self(ie)

CHECK YO SELF(IE)Connecting with students through engaging, meaningful social media campaigns

Kristofer Karol, IU director of social media strategy @kristoferkarol

OBLIGATORY CAT VIDEO

#TIE5 / @kristoferkarol

IUPUI IS NOT YOUR TYPICAL CAMPUS• Founded 1969

• 2 universities on 1 campus

• Located in downtown Indianapolis, Ind.

• About 94% live off-campus

• Student life scene growing, but still in its infancy


THAT EXTENDS TO SOCIAL MEDIA

Marketing + PR = Social Media


GROUNDWORKClean up the house before

inviting others over


WHERE DOES ONE START?


CONDUCT A RESOURCES AUDIT

2. Money1. Time 3. People-power 4. Content


KNOW THY AUDIENCE


DON’T BE AFRAID TO BE BOLD


SET STRATEGY: 3-STEP PROCESS

Set specific objectives:Engagements? ROI? Clicks? Response rate?

Sentiment? Followers?

R.P.I.E. your campaigns

Establish broad goals that connect to team goals

1 2

3


SOME OF IUPUI’S STRATEGY:

• Engage students so they feel like they’re part of the IUPUI community

• Enhance IUPUI’s reputation

• Highlight IUPUI’s globalization, community engagement efforts


WHAT DO WE TRACK?

Response rate Click-throughs Engagements Following


WHAT TOOLS DO WE USE?

Wideo

Sprout Social

Piktochart

Adobe Premiere Pro


CAMPAIGNSthat we thought were

pretty swell


#50THINGSIUPUI


PASS THE JAG

INSTAJAGS


JAGFEED


#IMAJAGUAR

#POSITIVEPOSTITDAY

THAT CAT VIDEO …


TWITTERCAST: #CALEBSKIDNEY


https://www.youtube.com/watch?v=KYHP5FU5Yac

TWITTERCAST: GOALS, RESULTS

Goal Result

Media mentions

New Twitter followers

Twitter mentions

Web traffic

+500 +1,363

50 1,754

25 101

+10% More traffic the morning of the Twittercast than in entire previous week


HOOSIERS OF IU


THANK YOU!Kristofer Karol Director, Social Media Strategy Indiana University

Twitter, Instagram: @kristoferkarol e-mail: [email protected] Phone: (317) 274-0176


mailto:[email protected]

Check yo self(ie)

Social Media

Transcript of Check yo self(ie)