Charles Majors - Marketing, Lead Generation, Events
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C harles A . M ajors Marketing, Lead Generation and Event Management Professional Portfolio
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Transcript of Charles Majors - Marketing, Lead Generation, Events
Charles A. Majors
Marketing, Lead Generation andEvent Management
Professional Portfolio
Core Skills Account Management /
Relationship Management› Institutional› Retail
Business Development› Lead Generation› Prospect Outreach› Sales Support
Client Services
Content Writing and Thought Leadership
Event Planning› Theme › Speaker Recruitment› Catering and Venue Negotiation
Marketing / Mktg. Management Social Media Staff Supervision
Career Objective Experienced Marketing, Events and Business Development professional
seeking manager or individual-contributor position within a financial services, professional services, or medium-sized agency / vendor firm.
Major AccomplishmentsErnst & Young Coordinated 3 client accounts [worth $50M in annual revenue]. Oversaw internal sales competition resulting in 15% boost in sales. Managed / edited contracts ranging $50K – $1M [multiple contracts p/wk].
Thomson Reuters Managed marketing and operations for Continuing Education catalogue. Directed 50 continuing legal edu. events between NY, GA, MA, and CA. Tripled sales for Chicago legal education conference by identifying nearly
350 new potential ticket buyers in 1 business day.
MassMutual / Cowan Financial Group Identified 25,000+ prospects from LinkedIn and Dun & Bradstreet. Acquired 400+ B2B & B2C sales meetings for financial advisor sales force. Worked with Regulatory / Compliance on Sales Collateral.
Professional HistoryHyperlinks embedded
Broadway Tax Professionals (current)
Ernst & Young – Capital Markets, Financial Services Organization
Thomson Reuters – Continuing Legal Education Programs (CLE)
MassMutual – Cowan Financial Group (NY sales branch)
Fashion Institute of Technology – Study Abroad Programs
TIAA-CREF – Employer Plan Sponsorships (Formerly Sponsorships Office)
Supported CEO, Travel and Events depts.
Baruch College – School of Public Affairs
Non-Profit / VolunteerInternational Association of Business Communicators [NY chapter]Board Member and Co-Chair of Event Programs [2006 – 2012]
Led content development and thought leadership for over 20 panel events, workshops and conferences.
Increased ticket sales 25%. Recruited senior communications officers as speakers / panelists from:
ABC TelevisionAlcoaAmerican ExpressAXA FinancialChanelCitigroupDeutsche BankDiscover ChannelHuffington Post
IBMJPMorgan Asset Mgmt.KetchumLG ElectronicsMarsh & McLennanMcKinsey & Co.Nomura Securities N.A.Pfizer Porter Novelli
Pricewaterhouse / PwCS & PThomson ReutersTime Warner CableTowers Perrin (now Towers Watson)Trip AdvisorWall Street Journal
Event Production Gallery Social Media Frontiers (April 2007)
› Chris Barger, IBM› Paul Rand, Ketchum› Sree Sreenivasan, ABC-TV
How to Win ‘Media’ Friends and Influence People (Feb. 2008)
› Jason Farago, Lord Abbett› John Vita, Grant Thornton› Charles Majors, Event Producer
› Andy Blum, Chadbourne & Parke LLP› Montieth Illingworth, Moderator
Capitalizing on Corporate Social Responsibility (May 2008)
› M.J. Lilly, fmr. General Manager, Edelman› Judy Tenzer, American Express› Shannon Schuyler, Pricewaterhouse› Carrie Passmore, Discover Magazine
Shifting from Print to Online Media(June 2008)› Dave Armon, PR Newswire› Rachel Sklar, Huffington Post› Julia Hood, PR Week› Ronn Torossian, 5W PR
Event Production Gallery
Financial Branding in the Post-Lehman and BearStearns World (Nov. 2008)› Bill Wreaks, Journal for Financial Advertising› Ralph Piscitelli, Nomura Securities› Bruce D. Goldberg, Int’l Securities Exchange
Jack Welch’s Speechwriter Speaks (Sept. 2008)
› Bill Lane, former Speechwriter for
General Electric CEO Jack Welch
Aligning Communications with Mergers & Acquisitions (April 2009)› Michael Hubert, Pfizer› Mary Cianni, Towers Perrin› Cindy Leggett-Flynn, Brunswick Group
Event Production Gallery
When Publicly-Held Companies Collide with Federal Regulations (Feb. 2011)› Alice Cherry, S&P› Andy Markowitz, General Electric
Assessing Your Communications Career (March 2011)› Michael Arcaro, AXA Equitable› Cheryl Dixon, CHANEL› Jami Secchi, Edelman
Integrating Digital with Traditional (Feb. 2012)› Kevin Dolorico, LG Electronics› Kevin Horne, Ogilvy› Justin Amendola, Pitney Bowes
Event Production Gallery
Education & Student ActivitiesMS Ed., Baruch College
Graduate Assistant Composed and managed newsletter content, database and mailing
operations for fundraising campaign (5,000 subscribers).
Supervised morning breakfast lectures with speakers including Former Mayor Ed Koch, Police Commissioner Ray Kelly and NYC Council Speaker Peter Valone (Time Warner Ch.75 televised events).
B.A., Pace University Student Government Association
President Emeritus (special lifetime honorary title) Student Body President (senior year) By-Laws Chair (junior year) Public Relations Chair (sophomore year)
