Charity comms feb 2014 - v3
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Transcript of Charity comms feb 2014 - v3
Charity CommsPR in the digital age
Richard Darlington, Head of News, IPPRLeonora Merry, Media & External Affairs manager,
Nuffield Trust
WonkComms: when passion, meets ration(al)
The power of numbers
Rational + Emotional
The right number+Displayed in the right way+Deployed at the right time = Real time marketing
Real time marketingSMF @ Budget
Real time marketingIPPR @ speech / select committee / AS
@RDarlo #WonkComms
TV real time & timeless issues
If you don’t ask…
The power of a big (ish) name
@RDarlo #WonkComms
The pyramid of engagement
RT
Tweet
News coverage
Blog / op-ed
Exec summary
Full report
Launch event / roundtable seminar
@RDarlo #WonkComms
What’s wrong with my pyramid of engagement?
RT
Tweet
News coverage
Blog / op-ed
THE BIG GAP IS RIGHT HERE
Exec summary
Full report
Launch event / roundtable seminar
The [other] pyramid of engagement
RT
Tweet
Social media graphic
News coverage
Blog / op-ed
Video / animation / podcast
Slideshare / Prezi
Exec summary
Infographic
Interactive web app
Full report
Launch event / round table seminar
All day / weekend festival
@RDarlo #WonkComms
Get involved with WonkComms
www.wonkcomms.net
@WonkComms