Joint Information Systems Committee

e-Infrastructure Programme Workshop

JISC Communications & Marketing

What we do, and how we can work with youAlice GuganCommunications Co-Ordinator7th February 2008

09/04/23 | Supporting education and research | Slide 1

Joint Information Systems Committee 09/04/23 | Supporting education and research | Slide 2

JISC Communications and Marketing – What do we do?

Reinforce JISC’s role in providing world-class leadership in the innovative use of ICT to support education and research

Disseminate programme, cross-programme and corporate messages

Support projects in their dissemination work, where possible

Joint Information Systems Committee 09/04/23 | Supporting education and research | Slide 3

What do we do?

Event Management

– e.g. JISC Conference, All Hands Meeting,

On-Line Educa, ALT, UCISA

Design Print and Production

e.g. JISC Inform, Annual Review, Briefing Papers,

Collections Catalogues, Programme documents

Electronic - web, blogs & wikis, video,

animations and podcasts

Joint Information Systems Committee 09/04/23 | Supporting education and research | Slide 4

Public Relations

Press releases, articles, interviews

Strategic Briefing Papers

Press and media relations

Joint Information Systems Committee 09/04/23 | Supporting education and research | Slide 5

Partnership - Partners

National

– Becta

– British Library

– HE Academy

– ALT

(Associate)

– Digital Libraries Federation

(Associate)

International

– DEST

(Australia)

– Internet 2

(US)

– Knowledge Exchange

(UK, NL, D, DK)

– Ministry of Education

(NZ)

– SURF Foundation

(NL)

Joint Information Systems Committee 09/04/23 | Supporting education and research | Slide 6

Communications Planning - Strategies

Introduction

Identify JISC Strategic Priorities

Identify Activity Areas

Audiences

Routes

Messages

To Planning

Themes

The process

Which priorities are being worked to?

‘Clumps’ of workWhat do you want to say?

Segmentation

Good and bad ways to access audiences Identify messages

against segments

Joint Information Systems Committee 09/04/23 | Supporting education and research | Slide 7

Communications Planning - Activity Plans

Strategy

Output Timeline

Explode Individual Outputs

Individual Vehicle

Timelines

Creative Briefs

Prepare Strategy, Plan and Budget

Summary Document

Key Milestones

Map outputs against priorities, themes, audiences, messages etc

Identify timescales, actions, responsibilities, budgets etc

Develop briefs for each activity

Summary documents, calendars and budgets

Joint Information Systems Committee 09/04/23 | Supporting education and research | Slide 8

Typical Activities - Corporate

JISC Strategy, Annual Review, JISC Inform,

Members Handbooks, Strategic Briefings

JISC Conference

Board and Committee Members Briefings

Partnership Activity

Press & Media Activity

Joint Information Systems Committee 09/04/23 | Supporting education and research | Slide 9

Typical Activities – Programme

Briefing Papers on specific developments

All Hands Meeting

Conferences, workshops and seminars

Multimedia, eg, videodemos

Press & Media

Seeking new ways to work with partners,

eg. Research Councils and Learned Societies

Joint Information Systems Committee 09/04/23 | Supporting education and research | Slide 10

How can we work with you?

Provide demo opportunities at the JISC Conference and All Hands Meeting

Send news items and updates – and write articles – on your project in JISC Inform, and publish podcast interviews

Help with wider press coverage

Provide fora for mixing with other projects, eg. Joint Programmes Meeting

Synthesise your work with that of other projects in briefing papers and other publications

Joint Information Systems Committee 09/04/23 | Supporting education and research | Slide 11

And lastly….

We always need news!

Further contacts:

Communications planning: Alice Gugan – a.gugan@jisc.ac.uk

PR: Philip Pothen – p.pothen@jisc.ac.uk

Web, publications, use of JISC logo: Greg Clemett – g.clemett@jisc.ac.uk

http://www.jisc.ac.uk/aboutus/marketing_toolkit/logo.aspx