Charity and Social Media

Charity on Facebook & Social Media

Most popular Non-Profit pages

2,063,966

Water (waterAid)

1,093,181PETA (People for the Ethical Treatment of Animals)

916,939

691,009

687,947

652,038

507,735

SAVE THE TIGER

485,115

504,777

600,269

527,508

523,000

The Red Ribbon Army

456,388

454,912

451,765

102,450

113,440

127,884

159,144

162,663

173,848

224,071

231,656

238,911

304,817

353,115

etc.

…Most of them

are sponsored by big brands

What are the advantages of cause-related marketing?There are advantages for both nonprofit and business. For business, cause-related marketing proves that it is socially responsible, and provides great public awareness of its values and willingness to support good causes. For the nonprofit, the contributions from a cause-related marketing project can be significant, and those funds are usually unrestricted so even overhead costs can be supported by them. Besides actual monetary benefit is the intangible value of the publicity and advertising that usually accompanies a cause-related marketing program, which is often done by the corporation's public relations and marketing departments.

Follow Charities on Social NetworksMySpace

YouTube flickr

Facebooktwitter

Charity awareness Hubs

Change.org

Care2.com

Causes.com and Facebook/causes

Consumer behaviour

83 % of consumers are willing to change their consumption habits if it can

help make tomorrow's world a better place to live.

82 % believe supporting a good cause

makes them feel better about themselves.

61 % have bought a brand that supports a good cause even if it was not the

cheapest brand.

64 % would recommend a brand that supports a good cause

59 % of people globally (61 % in the U.S.) have a better opinion of

corporations that integrate good causes into their business, regardless of the reasons why they do so.

Edelman 3rd Annual Global Consumer Study (2009)

65 % of people have more trust in a brand that is ethically and socially responsible.

64 % of consumers say they expect brands today to do

something to support a good cause. 63 % of consumers want brands to make it easier for them to make a positive difference in the world.

67 % would switch brands if a different brand of similar quality supported a good cause.

Edelman 3rd Annual Global Consumer Study (2009)

The Millennial Generation(Generation Y. Born between 1980 and 2000)

Most receptive

Cone Cause Evolution Study (2010)

‘Power Moms’Women ages 25 to 54 with at least one child

would switch brands if it were involved in a good cause if the price was the same

have purchased a cause-related product in the last year

would buy a product where a portion of the cost supports a cause

85% 93%53%81%

61%92%

THE GREEN CAUSE

TOP Green brands around the world2010 ImagePower® Green Brands Survey

Over 60% of consumers in all countries say it is somewhat or very important to buy from green companies

TOP Green brands around the world2010 ImagePower® Green Brands Survey

To summerize

It not only creates a healthier business environment. It not only represents great PR for the brand. Perhaps most importantly it also allows brands to leverage social media to generate positive word of mouth advertising that directly impacts their profits, through dialogue with their stakeholders.

Media platforms like Facebook and Twitter keep growing, as the web itself becomes increasing social, this is only going to become more important to brands and consumers. This presents an exciting and arguably unprecedented opportunity for business leaders. They can now better serve the interests of their shareholders by building a better world.

Charity and Social Media

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Charity and Social Media

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