Chapter Overview Discusses the Classical Greek and Roman approaches to structuring persuasive...

Chapter OverviewDiscusses the Classical Greek and Roman approaches to structuring persuasive speechesExplains how to combine classical and contemporary approaches in developing introductions and conclusions for persuasive speechesDescribes the various organizational patterns for persuasive speeches

Chapter Fourteen - Crafting a Persuasive Speech

CHAPTER FOURTEEN – CRAFTING A PERSUASIVE

SPEECH

The Speech ExordiumThe exordium/introduction, captures the audience’s attention

Connects the topic to audience interestCicero also wrote about the insinuation where the topic is in dispute and a hostile audience may be present

Exordiums must be serious in nature


THE STRUCTURE OF CLASSICAL SPEECHES

The speech narrative: The Romans felt that there were three parts of a persuasive speech body Statement of fact: lets the speaker

acquaint the audience with the topic Argument: the core of the speech. The

argument may contain more than one claim

Refutation: Attends to opposing arguments that may appear


CLASSICAL SPEECHES CONT.

The speech peroration/conclusionThe speaker’s last chance to persuade

Recency means the last message heard is the strongest


CLASSICAL SPEECHES CONT.

Accomplishes four thingsThe audience gets a positive view of the speaker, or a negative view of the opponent

Support the argument and/or weaken any opposing positions

Use emotions to sway the audienceRestate the arguments and supporting facts


ARISTOTLE AND CONCLUSIONS

Three functionsSummarize the body’s ideasCast opposition in a negative lightRouse emotions in the audience


CICERO AND CONCLUSIONS

Strategies for Persuasive IntroductionsCicero and Quintilian both said the introduction is produced last

The introduction should be seriousStudents need to know the instructor’s expectations


CONTEMPORARY INTRODUCTION

Have a signpost when leaving the body

Summarize main points

No new evidence is presented

A clincher is necessary

Persuasive appeals are not for the clincher


CONTEMPORARY CONCLUSIONS

Problem-solution has two main points

Problem-cause-solution has three main points

Comparative Advantage used each main point to argue why the speaker’s ideas are better

Monroe’s Motivated Sequence has five parts Draw audience attention to the issue Show a need exists for action Demonstrate a satisfactory way to fill the need Visualize what things will be like if the plan in enacted A call to action


ORGANIZATIONAL DESIGNS FOR PERSUASIVE SPEECHES

Chapter Overview Discusses the Classical Greek and Roman approaches to structuring persuasive...

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