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Chapter 7

Internet Service Providers: Hosting Your Web Site

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OBJECTIVES

• How ISPs Work

• How to Choose an ISP

• How to Choose & Register Your Domain Name

Internet Service Providers: Objectives

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HOW ISPs WORK

• Web Site Infrastructure– Standby Electric Power– Redundant ‘Fault-Tolerant’ Servers– Redundant Communications Lines– One or More Firewalls

Internet Service Providers: How ISPs Work

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TYPES OF SERVICE PROVIDERS

• Internet Service Provider

• Application Service Provider

• Business Service Provider

• Wholesale Service Provider

Internet Service Providers: How ISPs Work

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TYPES OF WEB HOSTING SERVICES

• Dial-Up Access

• Developer’s Hosting

• Web Hosting

• Industrial Strength Hosting

Internet Service Providers: How ISPs Work

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HOW TO BECOME AN ISP

• Contract with a regional network providing bandwidth• Procure a leased communications line to one of the

company’s routers• Procure hardware & software to manage Internet

communication• Set up dial-in lines to connect users• Maintain enough manpower to manage ISP traffic &

deal with users

Internet Service Providers: How ISPs Work

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HOW TO CHOOSE AN ISP

• Bandwidth Size– E.g. High-speed T1 & T3 lines

• Connection Availability & Performance– Normal: 5 – 10MB

• Virtual Hosting

• E-mail Aliases

Internet Service Providers: How to Choose an ISP

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HOW TO CHOOSE AN ISP

• Stability & Staying Power

• Local Access

• Customer Service & Technical Support

• Reliability

• Price

Internet Service Providers: How to Choose an ISP

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TRENDS TO LOWER CUSTOMER CHURN RATE

• Building a Brand Identity

• Providing Broadband Service

• Focusing More Attention on Business Users

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ISP NEEDS FOR ONLINE MARKETING

• Register Domain Name

• Capture & Forward e-mail

• Host the Website

• Technical & Managerial Support

• On-the-road Support

Internet Service Providers: How to Choose & Register Domain Name

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WHAT IS A DOMAIN NAME?

• Unique Internet address

• Domain Name System (DNS) translates between IP address & URL

Internet Service Providers: How to Choose & Register Domain Name

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HOW IS A MESSAGE BEING SENT?

Internet Service Providers: How to Choose & Register Domain Name

Sending PC

Receiving PCRouter

Packets Packets

Figure: TCP/IP & Message Transmission

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REGISTRATION CONSIDERATIONS

• One or two close names

• Unique product domain name

• Ideal company domain name

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CYBER COMMANDMENTS OF WEBSITE DOMAIN NAMES

• Determine whether proposed domain name infringes any trademarks

• Determine whether proposed domain name dilutes any famous marks

• Obtain federal trademark registration of proposed domain name• Register proposed domain name with InterNIC• Get permission before linking to other websites• Watch for expanded top-level domain names & registries

Internet Service Providers: How to Choose & Register Domain Name

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PITFALLS FOR USING ISP

• Overcharging

• Domain Name Status

• Backup

• Contractual Language

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FREQUENTLY ASKED QUESTIONS

• What is involved in registering a domain name in .com, .net or .org?

• How long does a registration last? Can it be renewed?

• Can one change registrars after registering a domain name?

Internet Service Providers: How to Choose & Register Domain Name

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Chapter 7

Internet Service Providers: Hosting Your Web Site