Chapter 15 Getting a Job Business Communication Copyright 2010 South-Western Cengage Learning.
Chapter 6 The Writing Process Business Communication Copyright 2010 South-Western Cengage Learning.
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Transcript of Chapter 6 The Writing Process Business Communication Copyright 2010 South-Western Cengage Learning.
SWBAT: Plan messages by identifying the objective,
main idea, and supporting details Adjust messages for the planned audience Organize messages in direct, indirect, or
direct indirect order. Essential Question – Why is it I important
to organize your message before sending it?
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Identify the objective- a goal or outcome you want to achieve To inform To request To record To persuade
Determine the main idea Choose supporting details Adjust for the receiver
Empathy- put yourself in the place of the receiver
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Advertisements and Internet sites give product information
Information is not always accurate or complete
Honest mistake or deception? Ethical or unethical behavior?
46.1 Planning and Organizing Messages
Direct order – presents the main idea first and follow it with supporting details Favorable, positive, and neutral messages
should be organized this way Indirect order – presents the supporting
details before the main idea. Unfavorable, negative, and persuasive
messages should be written this way Direct-indirect order – used when both
good/bad news for the receiver. Present the good news first using direct order Then present the bad news using indirect
order 5
Select a partner (SOMEONE YOU HAVEN’T WORKED WITH!)
Using Direct order, Indirect order, and Direct-Indirect order, create three different written paragraphs that give an example of each.
Example – Direct order:
Dear Ms. Jamjelly:We are pleased to inform you that your recipe
has been selected to be in our upcoming issue of Things that go great on toast. You will receive your complimentary apron in the mail soon!
6
SWBAT: Compose messages that are courteous,
correct, concise, clear, and complete Compose messages that use bias-free
language Essential Question – Why do we compose
messages using the five C’s?
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Build goodwill Achieve their objectives Have common traits
Courteous Correct Concise Clear Complete
86.2 Composing Messages
Courteous messages- are positive, considerate, and bias-free
Proper titles Bias-Free words
Bias- a belief or opinion that hinders fair and impartial actions or judgments
Gender bias Race and age bias Disability bias
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Correct messages- those that do not contain errors or omit needed information
The Main Idea Supporting Details Project bid- a documentthat describes work to be done, completion time, Charges and related details
106.2 Composing Messages
Effective messages do not omit details or confuse the reader.
Concise messages- brief and to the point Do not contain unrelated material that
can distract the reader from the important points of the message
Unnecessary elements Redundancy- needles repetition Empty phrases
Active voice
116.2 Composing Messages
Clear messages- are specific, precise, and complete They use concrete words and terms
rather than vague ones Contradictory- inconsistent or
opposing
126.2 Composing Messages
Complete messages- contain all the information needed to achieve the objectives of the sender.
The five Ws: Who, What, Where, When, Why
Complete paragraphs Message structure
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OWL: Purdue University’s Online Writing Lab Provides online resources for writers Questions1. Why does this resource suggest that you use
positive wording in business letters?2. What steps are suggested for softening the effects of
negative news?
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school.cengage.com/bcomm/buscomm
6.2 Composing Messages
SWBAT: Describe the stages of the writing process Edit and revise business messages Use effective proofreading methods and
proofreader’s marks Select appropriate ways to publish
business messages Essential Question – Why is it important to
proofread business messages?
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Planning Composing Editing Proofreading Publishing
166.3 Editing and Publishing Messages
© Photodisc / Getty Images
Planning is an important part of the writing process.
Editing- reviewing and revising (changing) a message to improve it
May require as much time as composing
Focus on the main ideas Review for the 5 Cs Review for effective transitions
Transition- a word or phrase that connects sentences in paragraphs and, in turn, connects paragraphs in a message
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Proofreading- is reviewing and correcting the final draft of a message
Focus on: General content errors Mechanical errors
Proofreading methods
196.3 Editing and Publishing Messages
Included in many word processing and other programs
Are useful but do notreplace proofreading
206.3 Editing and Publishing Messages
Proofreaders’ marks- words and symbols used to mark edits on hard copy documents
216.3 Editing and Publishing Messages
Reading goals: reasons for reading a message
Different reading speeds and methods Subvocalization Reading aloud to identify errors
246.3 Editing and Publishing Messages
Publish- is to send it to the receiver or make the message available to the receiver
Appropriate methods Intranet- a communications network within an
organization Appearance counts
Paper Format
256.3 Editing and Publishing Messages