Chapter 6 sherwin labrador
3
CONSUMER CHARACTERISTICS Represented by Family Grandparents/Cultural Siblings/Social Parents/Personal
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Transcript of Chapter 6 sherwin labrador
CONSUMER CHARACTERISTICSRepresented by Family
Grandparents/Cultural Siblings/Social
Parents/Personal
CONSUMER PSYCHOLOGYRepresented by Friends, School, Organization, etc
School/PerceptionFriends/Motivation
Teacher/Learning Media/Memory
Consumer Psychology
Consumer Characteristics
MODEL OF CONSUMER BEHAVIOR
Marketing & other Stimuli Buying & Purchase Decision
