Chapter 25 by Section A

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    Submitted by:Akshita GoelSupreet Thind

    Swati AggarwalSECTION - A

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    MessageCommunicator AudienceEncoding Decoding

    Communication

    Field of Experience Field of Experience

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    Report parts

    Prefatory parts Main body of the report Appended parts

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    Prefatory parts

    Title page

    Letter of

    transmittal

    Letter ofauthorization

    Table of contents

    Objectives

    Results

    Conclusions

    Recommendations

    Summary

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    Title of the report

    The name of the person who prepared it

    The name of the person for whom the

    report was prepared.

    Date of release or presentation.

    Purpose of the research project

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    This element is included in relatively

    formal and very formal reports.

    Serves to establish some rapport between

    reader and writer.

    This is one part where personal or slightly

    informal tone should be used.

    It should not describe the report findingsexcept in the broadest terms.

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    It is the letter to the researcher approvingthe project. It includes:

    Details about who has responsibility for the

    project.

    What resources are available to support it.

    Table of Contents: Contains divisionsand subdivisions with page references.

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    Why the resear h r ject as conducted

    What as ects of the roblemconsidered

    Outcome

    Recommendations

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    Main body of the report

    Introduction

    Methodology

    Area 1

    Area 2

    Final area

    ResultsLimitations

    Conclusions and

    recommendations

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    Introduction: Objectives ,Basic

    authorization and background.

    Methodology:In this part technicalprocedures must be explained in a manner

    appropriate for the audience . It includes : Research design

    Data collection methods

    Sample design

    FieldworkAnalysis

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    Appended parts

    Data collection

    forms

    Detailedcalculations

    General tables

    Bibliography

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    To obtain the proper level of formality.

    To decrease the complexity of the report.

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    Title fly page, Title page, Letter ofTransmittal , Letter of authorization ,Table ofcontents , Summary , Report body , Appendix

    Title page, Letter of Transmittal ,Table

    of contents , Summary , Report body ,Appendix

    Title page ,Table of contents ,Summary , Report body ,

    Appendix

    Title page ,Table ofcontents , Report body ,

    Appendix

    Title page,

    Report body

    Report body

    Summary

    Decreasin

    g

    formalit

    y

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    Most important component of the report isappearance and communicating the informationeffectively.

    Graphic (visual aids) aids supplement the text, helpcommunicate the report content, give emphasis tokey points of coverage, and make the report morereadable.

    Graphics are designed to grab attention.

    Improper use could be misleading.

    Keep in mind that graphics are used to illustratewhat words would say; and as we all know, "A pictureis worth a thousand words".

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    Tables, charts ,maps and diagrams are certaintypes of graphic aids extensively used.

    The following guidelines should be consideredwhen incorporating graphics into a writtenpresentation:

    o Place the graphic as close to the related text aspossible and refer to a graphic in the report text

    o Give a title and number for tables and charts.Tables are usually numbered separately

    o Graphics are usually included in the findingssection of the report.

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    Graphics can be used to represent the following elements

    Real things (Objects) - If working of equipment or

    machinery is to be described, better job will be if youprovide a drawing or diagram.

    Numbers - Tables, bar charts, pie charts, and linegraphs are some of the principal ways to shownumerical data.

    Instructions - When giving complex instructions orexplaining a process ,flowchart increasesunderstandings.

    Descriptions - Simple drawings simplify the situationand the objects so that the reader can focus on the keydetails.

    Choices - When submitting a proposal,recommendation, or evaluation report, photographsare a good visual aid to use.

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    Tables are most useful for presentingnumerical information. They permit rapidaccess to and relatively easy comparison ofinformation.

    They could be used in situations where youdiscuss several things about the objects.

    Table format. In its simplest form, a table isa group of rows and column

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    Each table should contain following:-1. Table number2. Title

    3. Bannerheads and stubheads4. Footnotes5. Sources

    For tables, keep these in mind

    o Don't overwhelm readers with monster 11-column, 30-row tables! Simplify the tabledata down to just that amount of data thatillustrates your point - without of coursedistorting that data.

    o Don't put the word or abbreviation for theunit of measurement in every cell of a

    column.o Right-align numbers in the columns.

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    Chart is used to present facts in visualform. They are a drawing that displays therelative sizes of numerical quantities.

    Charts should contain title, figure number,explanatory legends, sources andfootnotes.

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    Useful for comparing classes or groups ofdata. In bar charts, a class or group can have

    a single category of data, or they can bebroken down further into multiple categoriesfor greater depth of analysis.

    A way of showing information by the lengthsof a set of bars of equal width where lengthrepresents value.

    The bars are drawn horizontally orvertically. If the bars are drawn vertically,then the graph can be called a column graphor a block graph.

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    ADVANTAGES show each data category in a frequency

    distribution

    display relative numbers or proportions ofmultiple categories summarize a large data set in visual form clarify trends better than do tables be easily understood due to widespread use in

    business and the media

    DISADVANTAGES require additional explanation be easily manipulated to yield false

    impressions

    fail to reveal key assumptions, causes, effects,or patterns

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    o A line chart or line graph is a type of graphwhich displays information as a series of datapoints connected by straight line segments

    o Line graphs are great for showing comparisonsand trends. This is particularly true if you havemore than one line in the one graph.

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    Air temperature at Reading Meteorology Monitoring Station, UK, 15 June

    - 20 July

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    A pie chart displays data as a percentageof the whole.

    Each pie section should have a label and

    percentage. A total data number shouldbe included .

    Too many slices reduces the effectiveness

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    Display relative proportions of multipleclasses of data

    Size of the circle can be made proportional

    to the total quantity it represents

    Summarize a large data set in visual form permit a visual check of the reasonableness

    or accuracy of calculations

    Require minimal additional explanation

    Be easily understood due to widespread usein business and the media

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    o Do not easily reveal exact values

    o Many pie charts may be needed to show

    changes over time

    o Fail to reveal key assumptions, causes, effects,or patterns

    o Be easily manipulated to yield false

    impressions

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    Has 2 functions:

    To show the order

    To show the way parts relate to each other

    2 major sorts of outline notation

    Traditional form

    Decimal form

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    I. Main division

    A. First level subdivision

    1. Second level subdivision

    a. Third level subdivision

    b. Third level subdivision

    B. First level subdivision

    II. SecondM

    ain Division

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    I. Main division

    1.1 First level subdivision

    1.11 Second level subdivision

    1.111 Third level subdivision1.112 Third level subdivision

    1.12 Second level subdivision

    1.2 First level subdivision

    II Second main division

    But if we have only one subsidiary point in

    segment then one should rewrite the caption

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    Trying to produce a perfect job on first draft is likecombining creation and criticism which is conflicting

    Hence one must suppress the self editor and

    concentrate on following key issues for the firs draft Consolidate time: dont waste motion in getting started

    If have trouble starting write anything which comes to

    your mind

    Introduction is hardest part of the write up, so try

    writing other sections first Dont keep shifting your gear from writing to revising

    At times writers find easier to talk, so one may tape

    record the first draft.

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    Good writing comes from good rewriting

    Now is the time to look at your critically and

    review it as a self editor.Never take it in a sense that you are defying

    yourself.

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    How you go about revising? What do you

    watch for?

    The answer is revision inventory which

    includes: Revising for readability.

    Revising for correctness

    Revising for Appropriateness

    Evaluation of thought

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    It concerns the clarity of the writing.

    Writing style should be transparent and clear.

    Tailor the report readers field of experience.

    Overcome improper use of jargon. Choose appropriate grammatical structure over

    grammatical correctness.

    Revise paragraph with aim for unity of thought.

    Show the reports goal: intro should state theaim.

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    It is necessary but not sufficient to make a

    report acceptable

    Here one checks for mechanical errors asthey indicate that the writer has approached

    the work casually

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    It refers to tone of report which reflects:

    Writers attitude towards report

    And the person for whom it is written.

    Hence report should balance detail and

    generalization and focus on facts rather than

    opinion.

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    A report will miss the mark if it is base on

    inadequate preparation.

    If the project hasnt be done properly, it will

    be too late to make up the lack in thereport.

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    Highlight important findings of the report.

    Clarify any ambiguous issues.

    Begin at end i.e. always keep desired

    outcome in mind. Focus on satisfaction of management rather

    than the technical details.

    Can compare weather repot with business

    research.

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    Graphics and visualaids are useful.

    Must interpret aidspointing keyelements

    Best slides are Easily read

    Quickly interpreted

    Has highlightingbullets

    Has large typeface

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    Some tips on how to

    gesture:

    Keep your arms between

    your waist and shoulders Drop your arms to your

    sides when not using

    them

    Avoid quick and jerky

    gestures

    Vary gestures

    Dont overuse gestures.

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    Delivering an hour

    long speech when

    a ten minute

    discussion is calledfor reflects poorly

    on both the

    presenter and the

    report

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    If clients want numerous employees to have anaccess to research findings.

    Then one can make it available on companys

    intranet.

    Also can share results in a presentation readyformat.

    Many companies offer fully web-based

    research management system e.g.

    Websurveyors online solution for capturingand reporting research findings.

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    Effective researcher do not see the report as

    the end of research process.

    The follow up involves recontacting clients

    after they have had read the report. See if extra information is required to clarify

    the issues.

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    Kuiper, S. Contemporary business report

    writing

    Ranade A. eport Writing

    Zikmund, W.G. (2003) Business ResearchMethods South Western Cengage Learning.

    Oral presentation Techniques Boston

    University.

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