Chapter 18 remember this concept

MASTERING CONCEPT IN MANAGING MASS COMMUNICATION

By: Abigail Fonte

REMEMBER THIS!

CONCEPT 2

Advertising Objectives

The REASONS why we doAdvertising

http://www.google.com.ph/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=AANoF4MbEVn7VM&tbnid=beB0T-1lYCuV4M:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.dotcorner.com%2Fweb-advertising%2F&ei=q9-VUf3KOYjIrQeG0oGABQ&bvm=bv.46751780,d.bmk&psig=AFQjCNHxC3I8Lk0s14tcO0PqBJRhwviBAA&ust=1368863008854745

ADVERTISING OBJECTIVES4 Advertising Purpose:

Inform

Persuade

Remind

Reinforce

http://www.google.com.ph/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=pKgnRl1Y47o8DM&tbnid=7ujiuAGN5GzosM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.123rf.com%2Fphoto_15502355_loudspeakers-to-inform-soldier.html&ei=YeCVUfOpGoO4rgfK34DABA&bvm=bv.46751780,d.bmk&psig=AFQjCNEW-pyyQRPgUuJGeTbo6Yt1JYPcOQ&ust=1368863186582815

http://www.google.com.ph/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=0v-5W54WqI9cPM&tbnid=sIVWA48i8N6YeM:&ved=0CAUQjRw&url=http%3A%2F%2Fmotivating-words.blogspot.com%2F2012%2F07%2Fhow-to-persuade-someone-to-do-something.html&ei=leCVUefLGoaqrAeM14CICA&bvm=bv.46751780,d.bmk&psig=AFQjCNGPPuVj7Cd5YPOe1ILa6kEJc5y2Zg&ust=1368863225626995

http://www.google.com.ph/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=8Q-I--etkdUOjM&tbnid=SfgePQqkGphG-M:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.dropsoflivingwater.com%2F2011%2F04%2Fweek-of-being-reminded-to-pray_11.html&ei=yuCVUYLeIIKPrQfwwYCIDQ&bvm=bv.46751780,d.bmk&psig=AFQjCNF_Xq1w8YNbWAvISeYW5Xxevgofxw&ust=1368863284789566

http://www.google.com.ph/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=jaeH_dLDy0gS0M&tbnid=M07z75bFfrsp3M:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.palletplates.com%2Freinforce.html&ei=9uCVUan8D5HxrQekhoHgBw&bvm=bv.46751780,d.bmk&psig=AFQjCNFUObu9RWw8OvyCjeRh0gpAIeoCQg&ust=1368863339109373

WHAT ARE YOUR PURPOSE?

Think about the reason why…

…. to build a good communication….

http://www.google.com.ph/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=QuOVZ-_eGqkj8M&tbnid=LIuj7Nf5zw-WkM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.marketingempire.co.uk%2Fabout-us%2Fwhy-use-us%2F&ei=n-GVUYekCs3prQfBv4CIDg&bvm=bv.46751780,d.bmk&psig=AFQjCNHr99CMz8ts9FSn69_gjCEVJJ50FQ&ust=1368863506853517

WHAT ARE YOU COMMUNICATING?

INFORMATION . . . INFORMATIVE

http://www.google.com.ph/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=J2ZP_tqzsF0DdM&tbnid=ECGIPuuxdMIGbM:&ved=0CAUQjRw&url=http%3A%2F%2Fgalleryqui.wordpress.com%2F2012%2F07%2F10%2Fwhats-happening-with-dee%2F&ei=L-KVUdrtCMeUrgf2poGoDA&bvm=bv.46751780,d.bmk&psig=AFQjCNHKkN8bq_H4SFgX48TwUaDOyjJVXA&ust=1368863648566497


PUSH >>>>>>> PERSUASIVE

http://www.google.com.ph/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=utPyrUS2_-HyKM&tbnid=bbgj4jBWprzZsM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.pushbuttongiveaways.com%2F&ei=_OKVUbzWB8LjrAf51YEQ&bvm=bv.46751780,d.bmk&psig=AFQjCNH0yheq2-R9UGdTFfQLHmhj5UOFFw&ust=1368863845694406

http://www.google.com.ph/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=5kXsx689xkli9M&tbnid=NNWaWAHNpN0KnM:&ved=0CAUQjRw&url=http%3A%2F%2Fetc.usf.edu%2Fclipart%2F5100%2F5116%2Fp_105.htm&ei=7uSVUeCADontrQf3goEY&bvm=bv.46751780,d.bmk&psig=AFQjCNGWbuOwR6JzayxX4GdqlNKTFfvZ-w&ust=1368864276314067


CALENDARS ……. REMINDER

http://www.google.com.ph/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=afcXXwlb5N-SLM&tbnid=HBYWCX2K_OCKdM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.madison.k12.wi.us%2Fnode%2F926&ei=7uOVUf3hG4jVrQfXnoCADA&bvm=bv.46751780,d.bmk&psig=AFQjCNEZgNTNev6s7LWi26fZloUNz__ZqQ&ust=1368864099813636

http://www.google.com.ph/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=hrcpUKrFp9Oj8M&tbnid=93QreSDk7Q4Q5M:&ved=&url=http%3A%2F%2Fmoldesde.com%2Fr-moldes-letra-r%2F&ei=C-SVUfsEjsmtB52igaAK&bvm=bv.46751780,d.bmk&psig=AFQjCNF8r6WzdtSnHzHmGTDQatc6TKpn3g&ust=1368864139400978


STEEL OR SUPPORT …… REINFORCEMENT

http://www.google.com.ph/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=CNh3mtTLDTWnvM&tbnid=Gy8aszjCMZQJyM:&ved=0CAUQjRw&url=http%3A%2F%2Fgrammar.yourdictionary.com%2Fparts-of-speech%2Fadjectives%2FAdjectives-That-Start-With-R.html&ei=b-SVUf6pLcmTrgewgYHwDg&bvm=bv.46751780,d.bmk&psig=AFQjCNF8r6WzdtSnHzHmGTDQatc6TKpn3g&ust=1368864139400978

WHY WE ADVERTISE?

4 Advertising Purpose:

Inform

Persuade

Remind

Reinforce

http://www.google.com.ph/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=k5wF1xO5TSrJ2M&tbnid=3FRicYVvBf4_tM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.psdgraphics.com%2Fpsd%2F3d-red-push-button%2F&ei=QOeVUYHULIjZrQeR1YDgCA&bvm=bv.46751780,d.bmk&psig=AFQjCNELotWfrCrGcyGSkX42wELSlplVcg&ust=1368864943019174

http://www.google.com.ph/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=afcXXwlb5N-SLM&tbnid=HBYWCX2K_OCKdM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.madison.k12.wi.us%2Fnode%2F926&ei=7uOVUf3hG4jVrQfXnoCADA&bvm=bv.46751780,d.bmk&psig=AFQjCNEZgNTNev6s7LWi26fZloUNz__ZqQ&ust=1368864099813636

Chapter 18 remember this concept

Sports

Transcript of Chapter 18 remember this concept