Corporate PRMarketing Communications | Environmental Relations

Corporate Philanthropy

Marketing Communications

The use of tools and tactics of public relations to

support the marketing and sales objectives of their

business.

Marketing Communications

Coordinated with a company’s messages in advertising, marketing, direct mail and promotion.

IMC - Integrated Marketing Communications.

Integrated

Marketing

Product Publicity

Creative

Polls & Surveys

Contests

Product Placement

Product Publicity

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Cause Related Marketing

CSR - Corporate Social Responsibility

81% of americans say they are likely to switch brands, when price and quality are equal, to support of worthy cause.

Corporate Sponsorships

Companies spend approximately $10 billion every year sponsoring activities...

Enhance Reputation

High Visibility

Focus Marketing Efforts

Generate Publicity

Environmental Relations

Corporate concern for the environment and

sustainable resources.

Environmental Relations

Many companies now issue issue corporate responsibility reports.

They work with environmental groups.

Environmental Relations

In 2009, Apparel magazine named American Apparel as on of its first sustainability All-Star Award winners.

Corporate Philanthrop

yThe donation of funds,

products, and services to various causes.

Corporate Philanthropy

HomeBanc, a mortgage company, made large contributions to Habitat for Humanity.

This was a strategic PR move.

Corporate Philanthropy

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