Chapter 12

Business Presentations

Presented by: Adam Nilsson

Getting ready for an Oral Presentation

Five different areas:

Preparation Organization Audience rapport Visual aids Delivery

Focusing on the right things

Focus on:

What you want to accomplish Giving advice Sell a product Inform Entertain

Understanding your audience

How will this topic appeal to this audience?

How can I relate this to my audience?

How do I gain credibility? What would be most

effective? What do I have to do so my

audience remembers my main points?

How to make a powerful impact

Good organization and conscious repetition Tell them what you are going to say, say it

and tell them what you said. Capture your audience attention from the

beginning Identify yourself Get the audience involved

How to capture the audience attention

Promise Drama Eye-Contact Movement Questions Demonstrations Visuals Dress properly

Organizing the Body(for a 20 minute presentation)

Chronology Topic/Function Comparison Value Importance Problem/Solution Best/Worst Case

Summarizing in the Conclusion

Summarize the main themes of the presentation

Leave the audience with a memorable ‘take away’

Include a statement that allows you to leave the podium gracefully

Don’t introduce any new material

Building a Rapport Metaphors Similes Personal anecdotes Personalized statistics Worst and best case scenarios

Verbal and Nonverbal Signposts

Verbal

Previewing Summarizing

Switching directions

Non verbal

Appearance Movement

Vary your facial expression

Visual AidsUsed to: Clarify points, improve

comprehension and aid retention.

Different types of visual aids:

Multimedia slides Overhead Transparencies

Handouts

Preparing a PowerPoint Presentation

Analyzing the situation and purpose Anticipating your audience Adapting text and color selections Organizing your slides Composing your slideshow

Using PowerPoint effectively with your

audienceMost important: Practice and prepare your presentation.

Keep your audience engaged: Use a remote control Maintain a connection with the audience Have the right slide on display Give the audience time to read the slide

Polish your delivery & Following up

Delivery method – Make notes, memorize your most important points.

Combating stage fight – It’s natural to be nervous but don’t tell everyone that you are.

Before your presentation:

Prepare Rehearsal Time yourself Dress properly Practice stress reduction

During your presentation Begin with a pause Present your first sentence from memory Maintain Eye-contact Skip the apologies Show enthusiasm Put the brakes on Move naturally Use visual aids Summarize your main points

After your presentation Distribute handouts Encourage questions Repeat questions Reinforce your main points Keep control End with summary and appreciation