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This multimedia product and its contents are protected under copyright law. The following are prohibited by law: any public performance or display, including transmission of any image over a network; preparation of any derivative work, including extraction, in whole or in part, of any images; any rental, lease, or lending of the program. Copyright © Allyn & Bacon 2007 Chapter 1 Psychology: Yesterday and Today

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Transcript of Chapter 1 Newest

Page 1: Chapter 1 Newest

This multimedia product and its contents are protected under copyright law. The following are prohibited by law:

• any public performance or display, including transmission of any image over a network;

• preparation of any derivative work, including extraction, in whole or in part, of any images;

• any rental, lease, or lending of the program.

“Copyright © Allyn & Bacon 2007

Chapter 1

Psychology: Yesterday and Today

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What Is Psychology?

Psychology is the science1 of mental processes and behavior.

1Systematic knowledge gained through observation and experimentation.

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Levels of Analysis

The person

The group

The brain

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Is psychology all common sense?

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The Evolution of a Science Structuralism

• Wilhelm Wundt & Edward Titchener (student of Wundt)

• Focused on identifying the “building blocks” of consciousness (sensations & feelings)

• Introspection: Looking within Not objectively verifiable

• Wundt set-up 1st Psychology Lab in 1879

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The Evolution of a Science

Functionalism• William James• Influenced by Charles Darwin

Studied how consciousness helped an individual survive and adapt to an environment

Animal observations provide clues for human behavior

• James set-up the first psychology laboratory in America

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The Evolution of a Science

Gestalt Psychology• Max Wertheimer• Focused on

consciousness and principles of perceptual organization The whole is greater than

the sum of its parts

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The Evolution of a Science Psychodynamic Theory

• Sigmund Freud• The mind has separate components

Conscious and unconscious components• Much of behavior in influenced by the

unconscious• Psychoanalysis

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The Evolution of a Science Behaviorism

• John Watson & B. F. Skinner• The mind cannot be observed• Behavior can be observed• Science should study the observable• Reinforcement• Stimulus-response

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The Evolution of a Science Humanistic Psychology

• Carl Rogers & Abraham Maslow• Client-centered therapy• We strive for self-actualization

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The Evolution of a Science The Cognitive Revolution

• Alan Newell & Herbert Simon• Focus on mental processes (information

processing)• Computer metaphor• Cognitive neuroscience

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The Evolution of a Science Evolutionary psychology

• Lida Cosmides, John Tooby, David Buss, & Steven Pinker

• Evolutionarily successful cognitive strategies and goals survived

• Cultural universality