Chapter 1: Introduction

14
Chapter 1: Introduction Product Design and Development Fourth Edition by Karl T. Ulrich and Steven D. Eppinger

TAGS:

description

Chapter 1: Introduction. Product Design and Development Fourth Edition by Karl T. Ulrich and Steven D. Eppinger. Objectives. Recap from session – 1 Presentation feed back Universal design – state some examples Importance of Product Development Scope of Development Efforts - PowerPoint PPT Presentation

Transcript of Chapter 1: Introduction

Page 1: Chapter 1: Introduction

Chapter 1: Introduction

Product Design and DevelopmentFourth Edition

by Karl T. Ulrich and Steven D. Eppinger

Page 2: Chapter 1: Introduction

Objectives

• Recap from session – 1– Presentation feed back– Universal design – state some examples

• Importance of Product Development • Scope of Development Efforts • Role of Structured Methods • Benefits of Integration

Page 3: Chapter 1: Introduction

Recap• Recap from session – 1

– Presentation feed back– Universal design – state some examples,…project

ideas?

Refer slide: A design perspective on manufacturing competitiveness..

Cost, Quality and Time to market are design problems more than manufacturing problems. …….Why?

Page 4: Chapter 1: Introduction

Importance of Product Development

Note the goal: “The economic success of manufacturing firms depends on their ability to identify the needs of customers and to quickly create products that meet these needs and can be produced at low cost.”

Is it important at all? ……Why?

Is it a marketing problem?......Why?

Is it a design problem?......Why?

Is it a manufacturing problem?.......Why?

Note : It is a product development problem involving all of these functions and more….

Page 5: Chapter 1: Introduction

Importance of Product Development

This course deals with a collection of methods intended to enhance the abilities of cross-functional teams to work together to develop products.

Points to ponder……w.r.t India:

Where will you find such cross functional teams?

If not then what? What are you doing now to overcome such limitations? In your School w.r.t your projects?

See today’s Indian express (TNIE dated 27 July 2011): NASSCOM-Mckinsey Report. …..regarding employability of Indian graduates (both engg & non-engg)

Page 6: Chapter 1: Introduction

Characteristics of successful Product Development

Profitability? …..”for-profit”enterprise?…. What about not-for profit enterprises?…

High performance along specific dimensions:

Note: profitability is often difficult to assess quickly and directly

• Product Quality:

• Product Cost:

• Development time:

• Development cost:

• Development capability:

Other stakeholders: …….product’s ability to create jobs?

Page 7: Chapter 1: Introduction

So…..Who Designs and Develops Products?

• Marketing – interaction between firm and customers

• Design – defines physical form to meet customer needs– Engineering design (mechanical, electrical etc.)– Industrial design (aesthetics, ergonomics, user

interfaces)• Manufacturing – designs and operates the

production system (extending to supply chain issues)

Page 8: Chapter 1: Introduction

Who Designs

and Develops Products?

Exh 1-2: Product development team for an electromechanical product of modest complexity

Page 9: Chapter 1: Introduction

Examples of engineered, discrete, physical products

Page 10: Chapter 1: Introduction

Duration & Cost of Product Development

Note: External teams may be

large

Page 11: Chapter 1: Introduction

The Challenges of Product Development

• Trade-weight vs. manufacturing cost (e.g. airplanes)• Dynamics – Improved technologies, changing customer pref.• Details – Screws or snap fits• Time pressure – quick decisions without complete info.• Economics – Return on investmentPlus…..• Creation – process intensely creative• Satisfaction of societal and individual needs• Team diversity – many different skills & talents• Team Spirit – colocated…..”physical or virtual”

Page 12: Chapter 1: Introduction

Structured Methods• The integrative methods to facilitate problem solving and

decision making among people with different disciplinary perspectives.1. First: they make decision process explicit, allowing everyone on the

team to understand the decision and reducing the rationale of moving forward with unsupported decisions.

2. Second, important activities are not forgotten – “checklists”

3. Third, these methods are self-documenting (for future reference of newcomers)

[The methods are a starting point for continuous improvement]

Page 13: Chapter 1: Introduction

Organizational RealitiesAssumption: Teams work in a conducive environment in support

of organizational goals.

Reality…• Dysfunctional product development teams.• Lack of empowerment of the team• Functional allegiances transcending project goals• Inadequate resources• Lack of cross-functional representation on the project team.

Page 14: Chapter 1: Introduction

Road Map


CHAPTER 1 INTRODUCTION TO MILITARY LAW CHAPTER 1 INTRODUCTION TO MILITARY LAW.

CHAPTER 1 INTRODUCTION TO MILITARY LAW CHAPTER 1 INTRODUCTION TO MILITARY LAW.

Part 1: Introduction, issues, and data - Northern Territory · 1 Part 1: Introduction, issues, and data Chapter 1: Introduction Chapter 2: Trends and issues. 3 Chapter 1: Introduction

Part 1: Introduction, issues, and data - Northern Territory · 1 Part 1: Introduction, issues, and data Chapter 1: Introduction Chapter 2: Trends and issues. 3 Chapter 1: Introduction

Chapter 1- Introduction

Chapter 1- Introduction

1) Chapter 1 Introduction

1) Chapter 1 Introduction

Chapterl Introduction - 1 CHAPTER 1 INTRODUCTION

Chapterl Introduction - 1 CHAPTER 1 INTRODUCTION

Chapter 1Chapter 1 Introduction: Introduction

Chapter 1Chapter 1 Introduction: Introduction

Chapter 1 Introduction C2000 Series Chapter 1 Introduction

Chapter 1 Introduction C2000 Series Chapter 1 Introduction

Topic 1 (Textbook - Chapter 1) Introduction Ahmad AlRjoubTopic 1 (Textbook - Chapter 1) Introduction Ahmad AlRjoub ... Chapter 1: Introduction ... megabyte is 1 million bytes and a

Topic 1 (Textbook - Chapter 1) Introduction Ahmad AlRjoubTopic 1 (Textbook - Chapter 1) Introduction Ahmad AlRjoub ... Chapter 1: Introduction ... megabyte is 1 million bytes and a

Chapter 1 Introduction 1 Introduction Chapter 1.

Chapter 1 Introduction 1 Introduction Chapter 1.

Chapter 1: Introduction - Shodhgangashodhganga.inflibnet.ac.in/bitstream/10603/10166/12/12_chapter 1.p… · Chapter 1 Introduction Chapter 1: Introduction The physical study of mixed

Chapter 1: Introduction - Shodhgangashodhganga.inflibnet.ac.in/bitstream/10603/10166/12/12_chapter 1.p… · Chapter 1 Introduction Chapter 1: Introduction The physical study of mixed

Introduction to Anatomy & Physiology Chapter 1 Introduction to Anatomy & Physiology Chapter 1.

Introduction to Anatomy & Physiology Chapter 1 Introduction to Anatomy & Physiology Chapter 1.

Chapter 1 Chapter 1: Introduction Introduction Our goal ... · Introduction 1-1 Chapter 1 Introduction ... 1.6 Delay & loss in packet- switched networks ... connection-oriented service

Chapter 1 Chapter 1: Introduction Introduction Our goal ... · Introduction 1-1 Chapter 1 Introduction ... 1.6 Delay & loss in packet- switched networks ... connection-oriented service

Chapter 1 Introduction Managers and Managing Chapter 1 Introduction Managers and Managing.

Chapter 1 Introduction Managers and Managing Chapter 1 Introduction Managers and Managing.

Chapter 1 Introduction to Conducting Polymersshodhganga.inflibnet.ac.in/bitstream/10603/36137/8/08_chapter 1.pdf · Chapter 1: Introduction to conducting Polymers 1 CHAPTER 1 INTRODUCTION

Chapter 1 Introduction to Conducting Polymersshodhganga.inflibnet.ac.in/bitstream/10603/36137/8/08_chapter 1.pdf · Chapter 1: Introduction to conducting Polymers 1 CHAPTER 1 INTRODUCTION

Chapter 1: Introduction...1-1 BASIN PLAN – JUNE 19, 2014 INTRODUCTION Chapter 1:

Chapter 1: Introduction...1-1 BASIN PLAN – JUNE 19, 2014 INTRODUCTION Chapter 1:

Chapter 1 INTRODUCTION · 2014-12-12 · 1 Chapter 1 INTRODUCTION . This dissertation is organized as follows: Chapter 1 introduction; Chapter 2 describes transformation of time domain

Chapter 1 INTRODUCTION · 2014-12-12 · 1 Chapter 1 INTRODUCTION . This dissertation is organized as follows: Chapter 1 introduction; Chapter 2 describes transformation of time domain

Chapter 1 Chapter 1: Introduction Introduction

Chapter 1 Chapter 1: Introduction Introduction

Chapter 1- Introduction Fall 2013. Chapter 1- Introduction Lecture 1.

Chapter 1- Introduction Fall 2013. Chapter 1- Introduction Lecture 1.

TABLE OF CONTENTS CHAPTER 1 INTRODUCTION CHAPTER …Environmental Health and Safety Accident Prevention Program Introduction Chapter TOC.1 TABLE OF CONTENTS CHAPTER 1 INTRODUCTION

TABLE OF CONTENTS CHAPTER 1 INTRODUCTION CHAPTER …Environmental Health and Safety Accident Prevention Program Introduction Chapter TOC.1 TABLE OF CONTENTS CHAPTER 1 INTRODUCTION

Chapter 1: Introduction

Chapter 1: Introduction